Elizabeth D.

Experience

• 

  Givelify

  Fractional Chief Marketing Officer

  Jan 2023 - Jul 2023

  The most trusted and loved online and mobile giving platform, powering a feel-good movement of kindness and generosity.

  • Developed customer marketing onboarding strategy leading to 33% lift in donations
  • Developed Mother's Day campaign leading to 15% increase in donors
  • Defined 2023 integrated marketing strategy aligned to company goals with team roadmaps, OKR’s and KPI’s
• 

  Pumpkin

  Head of Marketing

  Aug 2019 - Oct 2022

  Pumpkin is a pet care company on a mission to keep all pets healthy. Acquired by JAB Holdings.

  • Developed omni-channel GTM launch and product positioning in April 2020 with 80+ influencers and secured ~1B impressions leading to competitor’s (TRUP) stock dropping 11% on day of announcement
  • Scaled business 6x in 2021 through enhancing the customer journey and developing seasonal campaigns
  • Led integrated brand marketing campaigns including the “Indoguration” event with 10k attendees, generating 6.8B brand impressions across 5,000 outlets (CNN, People, NPR, and GMA) and 480M social shares raising $200K+ for Delaware Humane Association

• Hopsy

  Chief Marketing Officer

  Apr 2018 - May 2019

  Series B DTC subscription based beer start-up, bringing the taproom experience into people’s homes. Company no longer in business.

  • Increased monthly recurring revenue 5X YOY with integrated marketing campaigns across the website, email, social media, direct mail and strategic retail partnerships
  • Drove 250% YOY customer growth, exceeding aggressive Series B plan and ensured campaign performance was on plan
  • Developed promotional calendar and conducted consumer research to improve positioning, leading to 5x growth in Q4
  • Increased lifetime value by 20% through cross-selling initiatives and new seasonal campaigns
• 

  ClassPass

  Director, Lifecycle and Product Marketing

  Feb 2017 - Mar 2018

  • Acquired 100K+ subscribers over 12 months with 50% from referrals, exceeding annual goal by 40% and 100% YOY growth
  • Drove over 50% YOY increase in annual member reactivations through winback strategy
  • Built and hired lifecycle and product marketing team, defining strategy, framework and roadmap
  • Drove over $6M in revenue through cross-selling and monetization initiatives leveraging data-driven triggers and personalization

• Sleepy's

  Senior Director, Marketing

  Jul 2014 - Oct 2016

  Sleepy's was the largest mattress retailer in the Northeast. Acquired by Mattress Firm for $780M.

  • Developed marketing strategy for 1,000+ retail stores, leading to record sales for Labor Day and Black Friday, up 20% YOY
  • Delivered $65M+ through launching first ever company CRM strategy and developing profitable segmentation
  • Contributed to development, management and optimization of ~$100M marketing budget and calendar
• 

  Barnes & Noble

  Marketing Director, NOOK Newsstand

  Feb 2012 - Jun 2014

  • Drove 65% YOY e-commerce revenue growth with integrated marketing campaigns in B&N stores, e-mail, web, social, apps and partner channels, making it the fastest growing business unit at NOOK
  • Increased purchases 25%, implementing CRM strategy leveraging consumer insights, merchandizing and personalized messages
  • Improved retention 30% through product development and annual subscription feature launch
• 

  American Express

  Senior Marketing Manager

  Aug 2005 - Feb 2012

  • Managed partnership marketing for company’s largest consumer credit card portfolio.
  • Led product marketing for travel rewards consumer credit card.
  • Cut expenses $16M through strategic restructuring of loyalty program while increasing NPS