Elizabeth Dimond

Growth, CRM, Product and Brand Marketing

Full stack marketing leader with 20+ years of experience growing brands and driving billions in revenue at Corporations (American Express, Barnes & Noble, Sleepy's) and start-ups (ClassPass, Pumpkin). Expert in DTC, B2B2C and subscription based businesses. MBA from Columbia Business School.

I work with mission driven companies who are looking to invest in their next stage of growth. Open to advisory, fractional and interim CMO opportunities.

Elizabeth Dimond

Work

Experience

  • Givelify

    Givelify

    Fractional Chief Marketing Officer

    Jan 2023 - Jul 2023

    The most trusted and loved online and mobile giving platform, powering a feel-good movement of kindness and generosity.

    • Developed customer marketing onboarding strategy leading to 33% lift in donations
    • Developed Mother's Day campaign leading to 15% increase in donors
    • Defined 2023 integrated marketing strategy aligned to company goals with team roadmaps, OKR’s and KPI’s
  • Pumpkin

    Pumpkin

    Head of Marketing

    Aug 2019 - Oct 2022

    Pumpkin is a pet care company on a mission to keep all pets healthy. Acquired by JAB Holdings.

    • Developed omni-channel GTM launch and product positioning in April 2020 with 80+ influencers and secured ~1B impressions leading to competitor’s (TRUP) stock dropping 11% on day of announcement
    • Scaled business 6x in 2021 through enhancing the customer journey and developing seasonal campaigns
    • Led integrated brand marketing campaigns including the “Indoguration” event with 10k attendees, generating 6.8B brand impressions across 5,000 outlets (CNN, People, NPR, and GMA) and 480M social shares raising $200K+ for Delaware Humane Association
  • Hopsy

    Chief Marketing Officer

    Apr 2018 - May 2019

    Series B DTC subscription based beer start-up, bringing the taproom experience into people’s homes. Company no longer in business.

    • Increased monthly recurring revenue 5X YOY with integrated marketing campaigns across the website, email, social media, direct mail and strategic retail partnerships
    • Drove 250% YOY customer growth, exceeding aggressive Series B plan and ensured campaign performance was on plan
    • Developed promotional calendar and conducted consumer research to improve positioning, leading to 5x growth in Q4
    • Increased lifetime value by 20% through cross-selling initiatives and new seasonal campaigns
  • ClassPass

    ClassPass

    Director, Lifecycle and Product Marketing

    Feb 2017 - Mar 2018

    • Acquired 100K+ subscribers over 12 months with 50% from referrals, exceeding annual goal by 40% and 100% YOY growth
    • Drove over 50% YOY increase in annual member reactivations through winback strategy
    • Built and hired lifecycle and product marketing team, defining strategy, framework and roadmap
    • Drove over $6M in revenue through cross-selling and monetization initiatives leveraging data-driven triggers and personalization
  • Sleepy's

    Senior Director, Marketing

    Jul 2014 - Oct 2016

    Sleepy's was the largest mattress retailer in the Northeast. Acquired by Mattress Firm for $780M.

    • Developed marketing strategy for 1,000+ retail stores, leading to record sales for Labor Day and Black Friday, up 20% YOY
    • Delivered $65M+ through launching first ever company CRM strategy and developing profitable segmentation
    • Contributed to development, management and optimization of ~$100M marketing budget and calendar
  • Barnes & Noble

    Barnes & Noble

    Marketing Director, NOOK Newsstand

    Feb 2012 - Jun 2014

    • Drove 65% YOY e-commerce revenue growth with integrated marketing campaigns in B&N stores, e-mail, web, social, apps and partner channels, making it the fastest growing business unit at NOOK
    • Increased purchases 25%, implementing CRM strategy leveraging consumer insights, merchandizing and personalized messages
    • Improved retention 30% through product development and annual subscription feature launch
  • American Express

    American Express

    Senior Marketing Manager

    Aug 2005 - Feb 2012

    • Managed partnership marketing for company’s largest consumer credit card portfolio.
    • Led product marketing for travel rewards consumer credit card.
    • Cut expenses $16M through strategic restructuring of loyalty program while increasing NPS

Similar Members

  • Adam Adelman profile image
    Adam Adelman
    1. Branding
    2. Marketing
    3. Product Strategy
    4. Customer Relationship Management (CRM)
    5. CPO
    CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.
  • Alec Foster profile image
    Alec Foster
    1. Influencer Marketing
    2. Marketing Automation
    3. Affiliate Marketing
    4. Community Building
    5. Fractional CMO
    Product & Growth Marketing Leader, Responsible AI Expert
  • Elyse Burack profile image
    Elyse Burack
    1. Fractional CMO
    2. Brand Strategist
    3. Go to Market strategy
    4. Product Marketing
    5. Content Marketing
    Marketing swiss army knife