Elizabeth Dimond

Growth, CRM, Product and Brand Marketing

Full stack marketing leader with 20+ years of experience growing brands and driving billions in revenue at Corporations (American Express, Barnes & Noble, Sleepy's) and start-ups (ClassPass, Pumpkin). Expert in DTC, B2B2C and subscription based businesses. MBA from Columbia Business School.

I work with mission driven companies who are looking to invest in their next stage of growth. Open to advisory, fractional and interim CMO opportunities.

Elizabeth Dimond



  • Givelify


    Fractional Chief Marketing Officer

    Jan 2023 - Jul 2023

    The most trusted and loved online and mobile giving platform, powering a feel-good movement of kindness and generosity.

    • Developed customer marketing onboarding strategy leading to 33% lift in donations
    • Developed Mother's Day campaign leading to 15% increase in donors
    • Defined 2023 integrated marketing strategy aligned to company goals with team roadmaps, OKR’s and KPI’s
  • Pumpkin


    Head of Marketing

    Aug 2019 - Oct 2022

    Pumpkin is a pet care company on a mission to keep all pets healthy. Acquired by JAB Holdings.

    • Developed omni-channel GTM launch and product positioning in April 2020 with 80+ influencers and secured ~1B impressions leading to competitor’s (TRUP) stock dropping 11% on day of announcement
    • Scaled business 6x in 2021 through enhancing the customer journey and developing seasonal campaigns
    • Led integrated brand marketing campaigns including the “Indoguration” event with 10k attendees, generating 6.8B brand impressions across 5,000 outlets (CNN, People, NPR, and GMA) and 480M social shares raising $200K+ for Delaware Humane Association
  • Hopsy

    Chief Marketing Officer

    Apr 2018 - May 2019

    Series B DTC subscription based beer start-up, bringing the taproom experience into people’s homes. Company no longer in business.

    • Increased monthly recurring revenue 5X YOY with integrated marketing campaigns across the website, email, social media, direct mail and strategic retail partnerships
    • Drove 250% YOY customer growth, exceeding aggressive Series B plan and ensured campaign performance was on plan
    • Developed promotional calendar and conducted consumer research to improve positioning, leading to 5x growth in Q4
    • Increased lifetime value by 20% through cross-selling initiatives and new seasonal campaigns
  • ClassPass


    Director, Lifecycle and Product Marketing

    Feb 2017 - Mar 2018

    • Acquired 100K+ subscribers over 12 months with 50% from referrals, exceeding annual goal by 40% and 100% YOY growth
    • Drove over 50% YOY increase in annual member reactivations through winback strategy
    • Built and hired lifecycle and product marketing team, defining strategy, framework and roadmap
    • Drove over $6M in revenue through cross-selling and monetization initiatives leveraging data-driven triggers and personalization
  • Sleepy's

    Senior Director, Marketing

    Jul 2014 - Oct 2016

    Sleepy's was the largest mattress retailer in the Northeast. Acquired by Mattress Firm for $780M.

    • Developed marketing strategy for 1,000+ retail stores, leading to record sales for Labor Day and Black Friday, up 20% YOY
    • Delivered $65M+ through launching first ever company CRM strategy and developing profitable segmentation
    • Contributed to development, management and optimization of ~$100M marketing budget and calendar
  • Barnes & Noble

    Barnes & Noble

    Marketing Director, NOOK Newsstand

    Feb 2012 - Jun 2014

    • Drove 65% YOY e-commerce revenue growth with integrated marketing campaigns in B&N stores, e-mail, web, social, apps and partner channels, making it the fastest growing business unit at NOOK
    • Increased purchases 25%, implementing CRM strategy leveraging consumer insights, merchandizing and personalized messages
    • Improved retention 30% through product development and annual subscription feature launch
  • American Express

    American Express

    Senior Marketing Manager

    Aug 2005 - Feb 2012

    • Managed partnership marketing for company’s largest consumer credit card portfolio.
    • Led product marketing for travel rewards consumer credit card.
    • Cut expenses $16M through strategic restructuring of loyalty program while increasing NPS

Similar Members

  • Adam Adelman profile image
    Adam Adelman
    1. Branding
    2. Marketing
    3. Product Strategy
    4. Customer Relationship Management (CRM)
    5. CPO
    CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.
  • Alec Foster profile image
    Alec Foster
    1. Influencer Marketing
    2. Marketing Automation
    3. Affiliate Marketing
    4. Community Building
    5. Fractional CMO
    Product & Growth Marketing Leader, Responsible AI Expert
  • Elyse Burack profile image
    Elyse Burack
    1. Fractional CMO
    2. Brand Strategist
    3. Go to Market strategy
    4. Product Marketing
    5. Content Marketing
    Marketing swiss army knife

Send me Talent

Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.