Elyse B.

Capsule is a healthcare technology company rebuilding the $425bn pharmacy industry from the inside out – the things you see and the things you don’t see.

• Responsible for all aspects of Marketing including brand, growth, product marketing, creative, community, customer insights and partnerships
• Drove 100% revenue growth YOY
• Created and led a cross-channel marketing campaign in 2022 that exceeded revenue goals and lift in brand equity
• Built and executed the strategy for Capsule’s national expansion beyond NY; launched 12 new cities

A high growth e-commerce tech company transforming the way people stock up in bulk for everyday household items.

• Drove over 75% topline revenue growth YoY
• Oversaw the development and execution of all marketing campaigns, creative outputs across digital and off-line and packaging
• Led all brand partnerships including an extensive American Express partnership; secured Boxed as an official card benefit for the American Express Gold Card
• Created the brand strategy, identity and go to market plan for Boxed and it's sub-brands
• Repositioned Boxed’s Private Label brand of consumer goods through strategic promotion and packaging redesign
• Managed media buying and creative agencies across digital and offline channels including social, TV/streaming, OOH, influencers/content creators, print

Interbrand is the world's leading global brand consultancy, having pioneered iconic work for over 40 years.

• Crafted and executed the brand strategy and go to market campaigns for Google, AT&T, Citibank, UPS, YP (Yellow Pages), Charity Water, FEED, (RED), Accenture, Pfizer among others