Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Elyse Burack
Marketing swiss army knife
Former Head of Marketing for Capsule.
Track record of driving growth and brand love for companies of all stages and sizes and across industry sectors.
Expert in:
Developing a brand strategy for early to mid stage startups
Scaling companies from $10M - $200M
Marketing strategy & budget management
Go to market planning & execution
Team building
Paid social strategy and content
Fractional CMO
Marketing Consultant
Brand Strategy Consultant
Work
Capsule Brand Marketing
https://franklyn.co/capsuleDeveloped, managed and evolved the Capsule brand in partnership with Franklyn, a top branding and design firm.
Collaborated with Franklyn to expand across the country, bringing Capsule's charm and visual wit to the modern pharmacy game in 15 new cities.
Experience
Capsule
Head of Marketing
Jun 2019 - Feb 2023
Capsule is a healthcare technology company rebuilding the $425bn pharmacy industry from the inside out – the things you see and the things you don’t see.
- Responsible for all aspects of Marketing including brand, growth, product marketing, creative, community, customer insights and partnerships
- Drove 100% revenue growth YOY
- Created and led a cross-channel marketing campaign in 2022 that exceeded revenue goals and lift in brand equity
- Built and executed the strategy for Capsule’s national expansion beyond NY; launched 12 new cities
Boxed
Head of Integrated Marketing, Brand & Creative
Apr 2015 - Jul 2019
A high growth e-commerce tech company transforming the way people stock up in bulk for everyday household items.
- Drove over 75% topline revenue growth YoY
- Oversaw the development and execution of all marketing campaigns, creative outputs across digital and off-line and packaging
- Led all brand partnerships including an extensive American Express partnership; secured Boxed as an official card benefit for the American Express Gold Card
- Created the brand strategy, identity and go to market plan for Boxed and it's sub-brands
- Repositioned Boxed’s Private Label brand of consumer goods through strategic promotion and packaging redesign
- Managed media buying and creative agencies across digital and offline channels including social, TV/streaming, OOH, influencers/content creators, print
Interbrand
Senior Brand Strategy Consultant
Aug 2010 - Mar 2015
Interbrand is the world's leading global brand consultancy, having pioneered iconic work for over 40 years.
- Crafted and executed the brand strategy and go to market campaigns for Google, AT&T, Citibank, UPS, YP (Yellow Pages), Charity Water, FEED, (RED), Accenture, Pfizer among others
Related Blog Posts
How to Hire a CMO for Transformative Growth: 8 Key Strategies What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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