Elyse Burack

  1. Marketing
  2. Fractional CMO
  3. Brand Strategist
  4. Go to Market strategy
  5. Product Marketing
  6. Content Marketing
  7. Team Building
  8. Partnerships
  9. Creative strategy

Marketing swiss army knife

Former Head of Marketing for Capsule.


Track record of driving growth and brand love for companies of all stages and sizes and across industry sectors.


Expert in:

Developing a brand strategy for early to mid stage startups

Scaling companies from $10M - $200M

Marketing strategy & budget management

Go to market planning & execution

Team building

Paid social strategy and content

Fractional CMO


Marketing Consultant


Brand Strategy Consultant

  1. Asana
    Asana
  2. Figma
    Figma
  3. Google Analytics
    Google Analytics
  4. Zapier
    Zapier
  5. Instagram
    Instagram
Elyse Burack
Hire Elyse Burack

Work

  • Capsule Brand Marketing

    • Branding
    • Marketing Strategy
    • Budget management
    • Campaign concepting and development
    • Design
    • Media Buying
    • Go to Market strategy
    • Agency management
    • Web redesign

    Developed, managed and evolved the Capsule brand in partnership with Franklyn, a top branding and design firm.


    Collaborated with Franklyn to expand across the country, bringing Capsule's charm and visual wit to the modern pharmacy game in 15 new cities.

    https://franklyn.co/capsule

Experience

  • Capsule

    Capsule

    Head of Marketing

    Jun 2019 - Feb 2023

    Capsule is a healthcare technology company rebuilding the $425bn pharmacy industry from the inside out – the things you see and the things you don’t see.

    • Responsible for all aspects of Marketing including brand, growth, product marketing, creative, community, customer insights and partnerships
    • Drove 100% revenue growth YOY
    • Created and led a cross-channel marketing campaign in 2022 that exceeded revenue goals and lift in brand equity
    • Built and executed the strategy for Capsule’s national expansion beyond NY; launched 12 new cities
  • Boxed

    Boxed

    Head of Integrated Marketing, Brand & Creative

    Apr 2015 - Jul 2019

    A high growth e-commerce tech company transforming the way people stock up in bulk for everyday household items.

    • Drove over 75% topline revenue growth YoY
    • Oversaw the development and execution of all marketing campaigns, creative outputs across digital and off-line and packaging
    • Led all brand partnerships including an extensive American Express partnership; secured Boxed as an official card benefit for the American Express Gold Card
    • Created the brand strategy, identity and go to market plan for Boxed and it's sub-brands
    • Repositioned Boxed’s Private Label brand of consumer goods through strategic promotion and packaging redesign
    • Managed media buying and creative agencies across digital and offline channels including social, TV/streaming, OOH, influencers/content creators, print
  • Interbrand

    Interbrand

    Senior Brand Strategy Consultant

    Aug 2010 - Mar 2015

    Interbrand is the world's leading global brand consultancy, having pioneered iconic work for over 40 years.

    • Crafted and executed the brand strategy and go to market campaigns for Google, AT&T, Citibank, UPS, YP (Yellow Pages), Charity Water, FEED, (RED), Accenture, Pfizer among others

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