Chicago, IL, USA

Elliot D.

Team-centric operations leader with substantial experience in marketplace, scaling organizations, and navigating dynamic environments.

I am driven by a growth mindset and a deep belief in the power of unlocking human potential to drive business results, individual advancement, and ultimately, societal impact. I’ve gained entrepreneurial experience firsthand with my own bootstrapped startup (Unbucket), I’ve experienced the hyper-growth path to IPO as senior director (Lyft), and I’ve gone through the M&A challenge of divesting, restructuring, and selling a business (Workrise). I’ve also had a lot of meaningful experiences outside of operations in the realm of brand strategy and marketing, which has given me a well-rounded perspective on bringing a business to life.

Hire Elliot

Chief Operating Officer Ride Sharing Director of Operations Founder

Fractional COO rates

Work

Fix and Scale a Local Marketplace

freep.com

I was hired to be the first employee in the Detroit market. At the time, it was a low-functioning marketplace (high ETAs, lots of unavailable sessions) and it was my role to fix and scale the marketplace through investments, problem-solving, and eventually building a team.

Through experimentation, staying close to the customer (driver and passenger), lobbying for resources (e.g. a fleet of rental vehicles), and local marketing, we not only turned the market around, but turned it into a competitive success story -- it was one of the few major markets to cross 50% share two years later.

Along the way, we grew Detroit from a market doing 15,000/rides per week to 250,000/rides per week at peak and had a local team of 15 people handling customer support, local marketing, business development, and special operations.

Go-to-Market Strategy Business Development Marketplace Operations Leadership

Experience

Jan 2022 — Dec 2022

Workrise

Head of Regional Marketplace

Leader to skilled labor marketplace division with responsibility for P&L, product strategy, and operations team of 150+. Restructured and led division turnaround, sold to one of the world's largest staffing firms.

Jun 2016 — Dec 2021

Lyft

Regional Director, Midwest Operations

Early local GM responsible for scaling Michigan and Ohio markets; eventually oversaw all in-person operations across the Midwest (including support, rentals, and airports).

Mar 2013 — Apr 2016

Spark44

Director, Social Strategy

In-house agency for Jaguar and Land Rover. Directed the creation and execution of social strategy for both brands in North America. Managed team responsible for customer interactions across all social channels.

Nov 2010 — Dec 2013

Unbucket

Co-Founder

Co-founded and bootstrapped a social list making platform from idea to prototype to product used by thousands. Led and executed all aspects of product design, user experience, branding, and partnership development.

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