Eric Wilkinson

Experience

• 

  Eventors.com

  Chief Marketing Officer

  May 2023 - Present

  An online platform for booking event services revolutionizing the way people plan and book their events. Find everything you need for your next event. Or list your services and get booked for events.

  • Spearhead Eventors Inc.’s brand narrative through innovative campaigns and growth marketing
  • strategies
  • Lead the development of integrated creative marketing strategies to achieve core KPIs. Transform big-picture ideas into actionable marketing campaigns that resonate with the target audience.
  • Identify marketing opportunities that enhance brand visibility. Stay updated on industry trends, harnessing emerging marketing avenues to stay ahead of the curve.
  • Monitor and evaluate campaign performance against agreed KPIs, optimizing strategies for future endeavors.
  • Oversee the marketing budget, ensuring funds allocation aligns with strategic priorities and delivers a positive ROI.
  • Oversee and refine the brand strategy, ensuring consistent
  • communication across marketing channels.
• 

  Wilks Creative

  Creative Director & Business Owner

  Jun 2021 - Present

  We help businesses grow through brand storytelling and bespoke marketing strategy

  • Full-service branding and marketing agency
• 

  Caroo (formerly SnackNation)

  Creative Director

  Oct 2018 - Jun 2021

  We envision a world where people experience deep connection at work through recognition. Our platform uncovers deep behavioral understanding of individual employee recognition needs, provides insight on when to recognize and makes it easy to send rewards employees actually want. All in one place. We believe… - Every employee deserves to be acknowledged for their impact - Recognition is most meaningful when it’s tailored to the individual - Recognition doesn’t have to be cumbersome or exorbitantly expensive to be truly magical - A culture of recognition should exist everywhere in an organization Caroo is woman and veteran founded and partners with various charities including Feeding America. Since 2015, Caroo has donated over 20 million meals and counting to families in need. To learn more, visit Caroo.com.

  • Manage a cross-functional team of designers, copywriters, and paid media specialists to drive new revenue and increase brand awareness for SnackNation B2B and B2C channels through campaign-level strategy, forward-thinking design solutions, and effective team leadership.
  • Drive new revenue through a keen understanding of digital marketing tactics and best practices
  • Work directly with key stakeholders and leadership team to translate marketing objectives into clear creative strategies
  • Oversee marketing campaigns from creative brief to final delivery
  • Ensure the growth and success of direct reports through servant leadership, consistent, clear feedback, and impeccable focus on growth opportunities
  • Effectively manage relationships and work-streams of outside contractors or agency resources for additional campaign support
• 

  Loot Crate

  Art Director, Marketing

  Mar 2016 - Oct 2018

  Loot Crate was founded in 2012 around a simple idea: put the awesomeness of Comic-Con in a box. Today, we ship some of the coolest geek, gaming, and pop-culture collectibles and accessories to a subscriber base in the hundreds of thousands (with no signs of slowing down) making us one of the top subscription box services in the world! We’ve assembled an amazing team of passionate, ambitious, impossibly nerdy people who cultivate our amazing fan community, provide support of the highest caliber, and generally just sit there radiating niceness. We’re always on the lookout for fun, hard-working new people to join our team and make Loot Crate even better! Awards: 2018 SUBTA Cube Awards - Best Overall Box 2018 Interactive Advertising Bureau 250 Direct Brands Worth Watching 2017 My Subscription Addiction Best Geek Box 2017 SUBTA Cube Awards - Best Overall Box & Best Box Packaging 2016 Inc. 5000 #1 Fastest-Growing Private Company in America 2016 Deloitte Ranked #1 Fastest Growing Tech Company in North America 2016 Fastest Growing Private Companies - Los Angeles 2016 North America Technology Fast 500 2016 Stevie Awards Employer of the Year/Best Onboarding for Startup Company 2016 Red Herring Top 100 North America 2016 ACG Private Company Growth

  • Company Description:
  • Loot Crate is a monthly subscription box for geeks, gamers, and pop culture fans, featuring exclusive collectibles, apparel and digital experiences.
  • Job Role:
  • Manage a cross-functional team of designers and analysts to execute marketing and advertising campaigns that drive conversions, optimize spend and generate brand awareness for both current and potential customers.
  • Increase new customer acquisition through creative direction and implementation of digital marketing campaigns.
  • Identify opportunities for efficiencies and develop processes to improve the internal flow of licensor approvals and digital asset creation.
  • Utilize digital analytics and website activity to better understand consumer needs.
  • Work with Brand Managers across multiple crate lines to ensure marketing messaging and graphic assets align with company brand standards.
  • Oversee the coordination of designers, developers, and copywriters to execute marketing initiatives, including digital advertising, email marketing, and printed collateral.
• 

  Eat.Sleep.Work.,inc.

  Digital Design Director

  Apr 2012 - Mar 2016

  Eat Sleep Work is a creative agency with locations in Los Angeles, CA and Tucson, AZ. Our studios specialize in visual identities, graphic design, websites, social strategy, and rethinking brands.Mission: We Eat Sleep Work A Culture of Getting Things Done. We hustle hard, love our jobs and build long standing relationships with our clients.

  • Company Description:
  • Eat.Sleep.Work. Inc. is a boutique Creative Agency, specializing in web/mobile design, front-end development, branding, and digital solutions consulting.
  • Job Role:
  • Responsible for the design, art direction and management of all client projects to create functionally beautiful websites, seamless customer experiences and engaging social media content
  • Develop marketing strategies utilizing website and digital advertising analytics to drive project initiatives.
  • Strategize and execute thoughtful digital marketing campaigns.
  • Responsible for creating RFPs, and leading sales pitches.
  • Conduct user experience research to better understand customer needs and market landscapes.
  • Manage a cross-functional team of designers, developers and copywriters.
• 

  Contiki Holidays

  Graphic Designer

  Feb 2011 - Apr 2012

  Don’t do it for the places. Do it for those shared moments. That widen eyes and fill up camera rolls. That turn shy hellos into tearful goodbyes. Do it for the memories. When you danced ‘til the sun came up, laughed ‘til you couldn’t breathe, shared a part of yourself with the world, and got so, so much more in return. Do it for a community you’ll be a part of for life.Welcome to social travel for 18-35s.Travel.Together.Travel.Contiki.

  • Company Description:
  • Contiki is the worldwide leader in experiential tours for travelers age 18-35, operating in over 40 countries around the world with over 200 itineraries to choose from.
  • Job Role:
  • Design and produce professional print, web, apparel and packaging in accordance with the global style guide
  • Develop fresh ideas for regional campaigns that will appeal and resonate with our 18 – 35 year-old demographic
  • Set up all necessary files for print production