Eric C.

Experience

• 

  Propagate

  Fractional Head of Growth

  Feb 2023 - Present
• 

  Jet Hotel Solutions

  Sales Advisor

  Jan 2023 - Present
• 

  Skaled

  Senior Consultant

  Apr 2018 - Present

  Skaled is a modern sales-consulting firm that helps companies increase the efficiency and effectiveness of their sales organization with the use of sales technology. Skaled’s sales tech experts serve as a team extension to tackle and solve people and process challenges with technology. We generate double digit revenue growth for our clients while creating a healthier and more profitable sales and marketing organization in the process.

  • Propagate : Fractional Head of Growth (16 months + ongoing)
  • Breather : Interim VP of Sales (8 months) - created outbound program, restructured sales/AM team makeup to increase sales velocity, revised GTM strategy for board approval.
  • Artemis : Interim sales leader (took full-time role after) - reconfigured SFDC to optimize sales process, updated comp/arr reporting, improved post demo process in conjunction with marketing.
  • Other notable clients included: Comeet (interim sales leader), Feedvisor (sales strategy support) and Healthify (interim sales leader)
• 

  Cultivatd

  Advisor

  Sep 2022 - Mar 2024

  Cultivatd works with some of the indoor farming industry's best product developers and technologies to help people discover which vertical farm tech is best for their projects.

  • Fractional CRO/Advisor working closing with executive team on overall business strategy and supporting day to day efforts w/ sales team.
• 

  Iunu

  Vice President of Sales

  Aug 2021 - Jul 2022

  IUNU (pronounced “you-knew”) is building the future of the controlled environment agriculture (CEA) industry. The company's AI-driven LUNA platform enables growers to develop a feedback loop between capturing data and managing processes to create precise, predictable production.

  • Built out new playbook to support combined product offering post acquisition and led team of AEs/BDRs through successful transition.
• 

  Artemis

  Vice President of Revenue

  Jun 2019 - Aug 2021

  Artemis (acq. by IUNU, Inc.) is a Cultivation Management Platform (CMP) that enables growers to manage people, plants, process, and compliance all in one place creating a virtually risk-free operation. Artemis provides a bird’s eye view of productivity and compliance from seed to harvest, helping farms compete in a low-margin business. It’s easier than ever to monitor and manage multiple facility operations across your network remotely from your desktop, mobile or tablet.

  • Started as Fractional VP of Sales, joined full-time as VP of Revenue after successfully executing Series A raise. Led to acquisition by IUNU.
• 

  Voray

  Vice President of Sales

  Jul 2016 - Feb 2018

  Voray is a marketplace that creates more authentic business relationships through highly curated events.

  • As part of the Executive team I was responsible for growing and managing all things revenue, including building the sales org, developing company strategy, recruiting, etc.
• 

  Adiant

  Vice President of Sales

  Apr 2015 - Jul 2016

  Industry leading content ad network with umbrella companies including ScrollRoll, Adblade, Solve Media, ContentNet, Industry Brains, Adapptive and Optiserve.

  • Oversaw NYC operations and responsible for driving all sales activities and account management for our brand/agency division including ScrollRoll, Adblade, Solve Media, ContentNet, Industry Brains, Adapptive and Optiserve.
  • Led a team of Sales Managers, Senior Account Executives and Account Managers across the U.S. who work with the nation’s top regional and national brands and their agencies.
• 

  Adblade

  Director of Sales

  Sep 2012 - Apr 2015

  Launched in 2008, Adblade (a division of Adiant), has built its business on unique ad units, and premium placements that allow both brand advertisers and top publishers to succeed in a crowded online marketplace.

  • Started new brand division of Adiant and spearheaded sales leading to 500% revenue growth in 2 years