Melissa W.

Experience

• 

  Fifty Grande

  Fractional CRO

  Aug 2023 - Present

  Travel magazine that explores the US.

  • Created company's first go-to market revenue strategy.
  • Put together pipeline of customers in less than two months.
  • Defined product strategy across print and digital offerings.
• 

  Back Pocket Media

  Fractional Head of Sales Strategy

  Nov 2023 - Apr 2024

  Back Pocket Media is an award-winning team of journalists and storytellers who have partnered with hundreds of writers, reporters, and artists across the country to feature journalism, art, and music on stage.

  • Created go-to market sales strategy.
  • Set and attended client meetings.
  • Provided guidance on marketing materials and plans.
• 

  The Rebooting

  Fractional COO

  Feb 2023 - Nov 2023

  Founded by Brian Morrissey, The Rebooting explores how to build sustainable businesses in a rapidly changing media industry. The Rebooting newsletter and podcast is heavily consumer by over 20,000 subscribed business executives.

  • Partnered with CEO on go-to market sales strategy.
  • Created operational flow for clients pre & post sale.
  • Identified ideal client set and set up sales meetings which drove revenue.
• 

  Pop-Up Magazine

  Head of Sales

  Jun 2019 - Jun 2023

  Pop-Up Magazine Productions made the touring live magazine show, Pop-Up Magazine, and, from 2014-2020, published the California Sunday Magazine, which was awarded a Pulitzer Prize in 2021.

  • Oversaw sales team responsible for selling live advertising onstage.
  • Continued to grow revenue throughout covid when company was forced to shut down live performances and move entirely online.
  • Our team sold multi-channel projects to repeat clients like Google, Chanel, Mailchimp, Patagonia and The Botanist Gin
• 

  Taykey

  Head of Sales

  Jan 2012 - Sep 2017

  Taykey was a Sequoia and Softbank-backed startup that had deep tech roots in social listening, trend detection and trend-based media activation on platforms such as Google and Facebook. Taykey was acquired by Innovid.

  • First hire revenue hire and built national sales force opening offices across the country.
  • Created sales strategy, led forecasting, budgeting, and team building.
  • Oversaw the establishment of channel partnerships and trained outside sales organizations.
  • Active involvement with board and investors.

• Federated Media

  Regional Sales Manager

  Dec 2010 - Jan 2012

  A pioneer in content marketing Federated Media by John Battelle was a trusted partner, connecting brands to a community of high-quality and authentic content (at the top known as "blogs").

  • Sold digital media programs across portfolio of independent websites
  • Partnered on custom content sponsorships with both agencies and brands
  • Achieved +120% of sales goals during tenure

• Zagat Survey

  Senior Account Executive

  Oct 2004 - Jun 2009

  Zagat was an iconic ratings and review publisher.

  • Sold Zagat content as marketing solutions to corporate clients across digital media, print, and licensing
  • Reached 100% of sales goals throughout each year of tenure
  • Sold first digital media program for company