Evan Hammer

  1. Product
  2. Fractional CPO
  3. OKR Coach
  4. Techstars Mentor

Startup leaders hire me to sharpen their focus and maximize growth | Founder (acquired), Vimeo, Codecademy

Across 18 years in tech, I’ve mentored over 100 product and engineering leaders, reoriented companies around targeted OKRs and strategy, and driven product and goal-setting from many different roles.

Experiences include Head of Product at Focusmate, Director of Engineering at Vimeo, Engineering Manager at Codecademy, and CEO/Co-Founder at Smart Host (acquired ‘17).


Currently, I'm coaching founder-CEOs on how to be better product leaders. I'm also working with venture-backed leadership…

Evan Hammer


  • Evan Hammer, LLC

    Product Consultant & OKR Coach

    Aug 2021 - Present

    Product, OKR, and Strategy consultant who helps venture-backed startups achieve their strategic goals

    • Teach (and run) product, focusing on user research, metrics, strategic features, and frequent releases
    • Coach and train leadership teams on OKRs and strategy to accelerate growth
  • Focusmate


    Head of Product

    Apr 2019 - Aug 2021

    Focusmate is a virtual coworking community on a mission to help everyone do their best work.

    • Grew WAU by 10x and revenue by 14% CMGR over 18 months
    • Transformed the OKR process and worked with the CEO to redefine business strategy for our B2C product
    • Released successful features like “Invite coworkers” (+68% KPI) and “Get welcomed” (+8% KPI)
  • Vimeo


    Director of Engineering, OTT

    Jun 2018 - Jun 2019

    Vimeo OTT provides all the technology to transform your video content into a thriving subscription business

    • Led product management to enable video providers to collect multi-currency payments from viewers
    • Managed 11 people across 2 teams, including 5 direct reports, 4 indirect reports, and 2 consultants
    • Hired 6 engineers and a QA analyst in 1 year with 100% of offers accepted
  • Codecademy


    Engineering Manager

    Nov 2016 - Jun 2018

    Codecademy helps millions of learners create inspiring careers in technology

    • Led a team of 5 software engineers to deliver new dashboards, onboarding, and checkout flows
    • Introduced an agile product development process that led to smaller, more frequent releases
  • Smart Host

    Smart Host

    CEO, Co-founder & Product Manager

    Mar 2014 - Jul 2017

    Smart Host helped vacation rental management companies make more money by recommending dynamic, market-based prices.

    • Sold company after leading the team through founding, first revenue, fundraising, and hiring
    • Graduated from Techstars (Austin, 2014) and won StartupBus (2014)
  • Brown University

    Brown University


    Sep 2001 - May 2005

    • Bachelors, Computer Science
    • Bachelors, Music Theory

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