- Engineering
What a GTM engineer does, the skills and tools they use, salary ranges, and how to hire one, backed by real 2026 fractional rate data.
Evan H.
100% of job offers accepted at Vimeo, Mentored 100+ tech leaders, Former founder (acquired)
I'm a fractional CTO/engineer, product leader, and OKR coach who loves helping teams maximize their growth and achieve strategic goals.
Across 18 years in tech, I've mentored over 100 business and engineering leaders through Techstars and Plato, achieved a 100% offer acceptance rate as a hiring manager at Vimeo, and guided companies to ship faster with agile and grow faster with OKRs.
Career highlights include Director of Engineering at Vimeo, Head of Product at Focusmate, Founder & CEO of Smart Host, and Techstars All-star Mentor.
Work
Revitalized a Struggling Engineering Department at Vimeo
vimeo.comTurned around a struggling engineering department, boosting morale and productivity through process improvements and strategic hiring
- Vimeo hired me to address significant engineering and leadership attrition in a fast-growing business unit.
- Conducted interviews of the engineering team, CEO, relevant business leaders, and successful engineers in other teams.
- Identified issues in product development p…
Fractional Head of Product at Accelpay
accelpay.ioGuided product operations, development, and hiring for Accelpay's alcohol e-commerce platform
- Accelpay allows alcohol brands to sell directly to US consumers with their compliant payments and fulfillment platform.
- Researched, spec'd, and shipped key features, including compliant payments (with Stripe Connect), automated retailer payouts, marketplace sales tax, and consumer accounts.
- Accelerated product development by introducing agile processes and moving the team to Linear.
- Hired first full-time product manager.
- Collaborated with CEO to craft annual product roadmap and strategy.
Techstars All-star Mentor
techstars.comCoached over 100 founders and product leaders across five programs
- Named “2023 All-Star Mentor” by Techstars Economic Mobility Accelerator.
- Mentored Techstars founders one-on-one and led workshops on behavior change, feature prioritization, and OKRs.
- Topics: product-market fit, outsourced development, user research, product metrics, and business strategy.
- Industries: B2B, education, recruiting, media, hospitality, dev tools, and sports
Subscription Trials at Codecademy
codecademy.comPlanned and led the implementation of a trial flow to boost conversion from free sign-up to paid subscription
- Codecademy had strong activation to their free plan but low conversion to their paid plan.
- Introduced a trial flow where new members would start with access to pro features -- quizzes, courses, advisors.
- Collaborated with the product manager to scope the feature for an urgent deadline.
- Impleme…
Improved First-Time User Experience at Focusmate
focusmate.comSpec'd and designed features to foster a sense of belonging, increasing new user activation and retention
- Focusmate boosts productivity by connecting people with accountability partners for virtual coworking.
- Identified pain points through user interviews and product data analysis, revealing that new users were anxious about having a poor first partner and discouraged by awkward initial interactions…
Experience
Evan Hammer, LLC
Fractional CTO, Product & OKR Coach
Aug 2021 - Present
Fractional CTO, product leader, and OKR coach who loves helping teams maximize their growth and achieve strategic goals
- Sped up product development as Accelpay's fractional Head of Product and recruited their first product manager
- Spearheaded the OKR process at Enertiv, leading to a record-breaking number of new client acquisitions
Focusmate
Head of Product
Apr 2019 - Aug 2021
Focusmate is a virtual coworking community on a mission to help everyone do their best work.
- Scaled weekly active users (WAU) and revenue by 10x in 18 months by enhancing first-time user experience and launching a subscription model
- Transformed the OKR process and worked with the CEO to redefine business strategy for our B2C product
Vimeo
Director of Engineering, OTT
Jun 2018 - Jun 2019
Vimeo OTT provides all the technology to transform your video content into a thriving subscription business
- Led product management to enable video providers to collect multi-currency payments from viewers
- Managed 11 people across 2 teams, including 5 direct reports, 4 indirect reports, and 2 consultants
- Hired 6 engineers and a QA analyst in 1 year with 100% of offers accepted
Codecademy
Engineering Manager
Nov 2016 - Jun 2018
Codecademy helps millions of learners create inspiring careers in technology
- Led a team of 5 software engineers to deliver new dashboards, onboarding, and checkout flows
- Introduced an agile product development process that led to smaller, more frequent releases
Smart Host
CEO, Co-founder & Product Manager
Mar 2014 - Jul 2017
Smart Host helped vacation rental management companies make more money by recommending dynamic, market-based prices.
- Sold company after leading the team through founding, first revenue, fundraising, and hiring
- Graduated from Techstars (Austin, 2014) and won StartupBus (2014)
Brown University
Student
Sep 2001 - May 2005
- Bachelors, Computer Science
- Bachelors, Music Theory
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