Gareth W.

I was the founding marketer at Orbit, Glitch, Geckoboard, CommandBar, and CodeSandbox. Now I help other early-stage startups cross the chasm.

With 15 years of hands-on marketing leadership experience in fast-growing startups, I've worked with technical, B2B, and B2C2B audiences.

I'm comfortable with ambiguity, instrumenting a tech stack to track results, then using frameworks to prioritize growth experiments, test channels, and create campaigns that deliver them.

Working cross-functionally, I establish and execute on strategy. By crafting strong brands and leveraging community, I turn software into products people love and advocate for. I build flywheels that kickstart growth, and teams that take things to the next level.

I work remotely with 2-3 clients at a time on a freelance or fractional basis. The startups I work with often need help with 0 to 1 marketing. That's things like:

• Finding product-market fit for a new product or business.

• Establishing positioning and creating messaging frameworks.

• Scaling up marketing for an existing product that has some traction.

• Enabling community-led growth.

• Reviewing and optimizing onboarding flows.

• Creating content, marketing assets, and campaigns.

• Hiring a marketing leader or team members.