Garrett Williams Brown

Marketing & Ecommerce Leader | 2x Founder | Digital, Product, Brand, Growth, Data, Commerce

New Orleans-born, Brooklyn-based. Career spent developing high-growth opportunities for Hypebeast/HBX, YNAP/Mr Porter, Serif, Taylor Stitch, Inditex, and Certo.

Currently heads-down consulting and building.

Garrett Williams Brown

Work

Experience

  • LUCAN

    LUCAN

    Founder

    Oct 2021 - Present

    LUCAN is the world’s only AI-powered employee perks portal purpose-built to help HR teams monitor workplace satisfaction while providing all employees with personalized, high-value savings from the world’s leading fashion, tech, and lifestyle brands.

    • Solo founder, self-funded, and self-built.
  • Serif

    Serif

    Founding Team & Advisor

    Oct 2017 - Present

    Tech-enabled global members club for LGBTQ+ creatives and professionals to gather, connect, and inspire.

    • Helped found and lead the seed round.
    • Still serving as an Advisor.
  • Hypebeast/HBX

    Hypebeast/HBX

    Global Marketing & Ecommerce Director

    Jan 2022 - Oct 2023

    Luxury and contemporary multi-brand commerce platform from Hypebeast servicing 80+ countries with Ecommerce Site, iOS & Android Apps, Tmall & WeChat instances, and two Flagship Stores. Localized via five languages (EN, TC, SC, JP, KR) and 18 payment options, and carries brands like Loewe, Margiela, Prada, Burberry, Stone Island, Moncler, Nike, Jordan, and New Balance, across Men's, Women's, Home/Life, and Pre-Owned.

    • Led all strategy, development, and execution globally for the HBX brand, HBX.com, the HBX App, and HBX stores.
    • Transformed a team of 40+ individuals spread across seven countries/markets, including the US, UK, Hong Kong, China, Taiwan, South Korea, and Japan.
    • Established COEs in Brand Marketing, Performance Marketing, Ecommerce Management, CRM & Retention, and Regional Marketing.
    • Grew Revenue by +31%, Gross Profit by +33%, Traffic by +36%, and Orders by +16% amid economic uncertainty, most notably in APAC.
  • Yoox Net-A-Porter Group

    Yoox Net-A-Porter Group

    Sr Regional Manager

    Mar 2019 - Jan 2022

    Pioneering group in luxury and designer multi-brand ecommerce comprised of Net-A-Porter, Mr Porter, The Outnet, Yoox, and Online Flagship Stores (OFS) with headquarters in Milan and London and secondary regional offices in New York and Hong Kong. Owned by Richemont and Farfetch.

    • Developed cross-functional strategies to surpass growth objectives for MR PORTER and other YNAP business units in the U.S. (#1 global market).
    • Drove recurrent, in-depth BI analyses for YNAP and Richemont executives with clear insights and recommendations to shape approach in the region.
    • Became right-hand to first GM for the Americas in order to drive oversight of all four brands: Net-A-Porter, Mr Porter, The Outnet, and Yoox.
    • Only YNAP employee of 5,000 recruited to join a Senior Executive Committee-sponsored Richemont innovation team developing a CVC strategy for the conglomerate.
  • Taylor Stitch

    Taylor Stitch

    Brand & Ops Strategy Manager

    May 2015 - Aug 2018

    San Francisco-based premium DTC menswear brand characterized by a less-is-more sustainability ethos, an acute attention to detail in fabrication, and a diehard community of Bay Area and Silicon Valley regulars.

    • Helped grow revenue +650% over three years on an eight-digit revenue run with less than $1m in invested capital.
  • Inditex

    Inditex

    Product Associate

    Sep 2014 - Apr 2015

    Largest vertically-integrated fashion group in the world, with brands such as Zara, Zara Home, Pull&Bear, Bershka, and Massimo Dutti, carried across a combined 7,200 stores worldwide.

    • Implemented the company’s proprietary RFID tech across its stores and operations to maximize inventory accountability.
  • CERTO

    CERTO

    Co-Founder

    Aug 2012 - Aug 2014

    Partnered with a 30-year industry veteran to launch a boutique lumber importing and trading business with a digitized platform.

    • Developed the CERTO brand and digital product from inception.
    • Built and maintained vendor relations across Europe and Southeast Asia.
    • Supported high-end architects, designers, builders, and furniture dealers across North America with our product.

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