Helena Wu

  1. Data
  2. Analytics
  3. Cross-Functional Execution
  4. Growth marketing
  5. Performance marketing
  6. Data-driven Solutions
  7. Fractional Data Science Leader
  8. Data Analysis

Marketing/Business Data Analyst, Ex-Coinbase, Walmart, Pietra Studio 🔍 | Record-holding elite powerlifter

I am an ex-Coinbase data analyst and growth marketing expert with deep experience building visualizations and models with tools ranging from Excel to PowerBI and Tableau for both startups and public companies, based on product/customer data.


I also have led growth marketing at Teal and Examine.com and have grown revenue by debugging AARRR funnels, bridging both technical and qualitative aspects of marketing analytics and strategy.


With expertise in SQL, JavaScript, Python, and more, and comfort setting up Meta pixels and conversion API, I act as a single expert deploying code, analyzing funnels, and building data reports and post-mortems for marketing campaigns.

  1. PostgreSQL
    PostgreSQL
  2. Google Cloud Platform
    Google Cloud Platform
  3. Python
    Python
  4. JavaScript
    JavaScript
  5. Looker
    Looker
Message Helena
Helena Wu

Testimonials

  • Helena is a superb data science and analysis professional. She graduated Duke University with both a bachelor's and masters degree in STEM. She quickly assimilates large quantities of data and draws out key insights for decision makers. She has an unbelievable work ethic that has propelled her in her work and her athletics as a world champion powerlifter. I highly recommend Helena to any prospective employer.

    Andrew Cohen

    Andrew Cohen

    Senior Sales Executive, Ensono

Experience

  • Walmart

    Walmart

    Data Analyst

    Nov 2023 - Jun 2024

    Walmart Business is a consolidated e-commerce and in-store retailer that services all the needs of businesses and public organizations.

    • Boosted GMV from key strategic partnership customers by 40% over 3 months via proactive order insights.
    • Developed churn data models to predict paid membership attrition and support GTM strategies to mitigate it.
  • Duke University School of Medicine

    Duke University School of Medicine

    Masters of Management in Clinical Informatics

    Aug 2020 - Aug 2021

    Duke University’s Master of Management in Clinical Informatics (MMCi) is a one-year master’s degree program that equips working physicians and clinicians, as well as business and IT professionals with the multidisciplinary expertise they need to design better, more efficient patient care.

    • Presented POC & cost analysis of cloud DR applications to key leaders in Duke Health Technology Solutions.
    • Designed cloud infrastructure to achieve “five 9’s” uptime using Microsoft Azure Well-Architected Framework

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