Helena W.

Walmart Business is a consolidated e-commerce and in-store retailer that services all the needs of businesses and public organizations.

• Boosted GMV from key strategic partnership customers by 40% over 3 months via proactive order insights.
• Developed churn data models to predict paid membership attrition and support GTM strategies to mitigate it.

Coinbase is a secure online platform for buying, selling, transferring, and storing cryptocurrency.

• Led team members and data engineers in streamlining ETL pipeline to data warehouse and data transformation.
• Modeled predictive churn rates with Python, built Tableau dashboards, and delivered next steps to senior Marketing executives, resulting in programs that improved retention by 15%.
• Updated Snowflake customer databases to reduce redundancy and costs and proactively fix data gaps.
• Fixed marketing attribution errors in the Snowflake database and presented a data-driven strategy to improve CAC by 25%.

Qualtrics is a web-based platform that helps businesses create personalized experiences for their customers and employees.

• Directed data analysis and reporting in pivotal customer research objective for finance client, resulting in a 1.5x B2B license upsell.
• Partnered with a healthcare enterprise client to track and raise CSAT (3.7 to 4.3) and NPS (17% improvement).
• Developed internal senior management-facing Tableau dashboards that streamlined team allocation by 30%.

Duke University’s Master of Management in Clinical Informatics (MMCi) is a one-year master’s degree program that equips working physicians and clinicians, as well as business and IT professionals with the multidisciplinary expertise they need to design better, more efficient patient care.

• Presented POC & cost analysis of cloud DR applications to key leaders in Duke Health Technology Solutions.
• Designed cloud infrastructure to achieve “five 9’s” uptime using Microsoft Azure Well-Architected Framework