Hogan Lee

Experience

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  Momentum Catalyst Advisory

  Owner

  Apr 2024 - Present

  Partner to Seed through Series B founders and CEOs, delivering selective fractional COO leadership, operational design, and execution systems across US and APAC teams. Support companies through operating cadence design, leadership alignment, and financial visibility that strengthen runway and execution quality. Work spans strategy, EOS, OKRs, KPI systems, talent planning, offshore team design, vendor management, and global operational workflows.

  • Led 90 day resets improving execution, runway, and alignment
  • Created CX for AI platform that secured multi million dollar funding round
  • Closed Series A financing for an alternative asset investment startup
  • Advised founders on EOS, OKRs, KPIs, talent, vendors, and workflows
  • Increased predictability through cadence and financial visibility
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  500 Global

  Mentor

  Aug 2021 - Present

  500 Global is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. It is one of the most active venture capital firms in the world. Since its inception in Silicon Valley, 500 Global has invested in over 2,300 companies via its 5 global funds and 15 thematic funds dedicated to either specific geographic markets or verticals. Its 100+ team members are located in 20 countries around the world in order to support the 500 Global portfolio of investments which spans more than 75 countries. Notable investments in the 500 portfolio include Credit Karma, Twilio, Canva, Grab, Bukalapak, The RealReal, Talkdesk, Knotel, Udemy, and Ipsy.

  • Delivered keynote and workshop sessions for the Global Launch and California immersion programs.
  • Advised founders on operational clarity, outsourcing strategy, and execution discipline.
  • Supported international teams in developing scalable operating practices.
  • Recruited as mentor for J-StarX Silicon Valley Program to help Japanese Pre-Seed to Series A startups
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  Endeavor

  Mentor

  Jun 2021 - Present

  Mentoring, advising, and investing in the highest-impact entrepreneurs worldwide (1.5M high quality jobs created, $1.6B raised, $15B revenues), to create long-term, sustained growth.

  • Scouted and sourced a seed stage fintech startup accepted into Endeavor’s accelerator program.
  • Coached founders on scaling frameworks that strengthened organizational performance.
  • Provided cross border insights on growth, team structure, and operating cadence.
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  Yogaglo

  President and Chief Operations Officer

  Dec 2021 - Apr 2024

  Glo's mission is to connect people through self-care. With members across 3 continents and 178 countries. Operational executive for a global subscription fitness and wellness platform leading a companywide transformation that strengthened retention, profitability, and scale readiness. Managed finance, operations, and people ops to improve lifecycle performance and execution discipline. Designed operating cadence, KPI visibility, cross functional alignment, and leadership systems that increased forecasting accuracy and organizational clarity. Strengthened vendor agreements, improved cost structure, and supported financial readiness through institutional term sheets, ESOP launch, and cap table standardization.

  • Reversed post pandemic decline and lifted recurring revenue thirty percent
  • Increased LTV more than five hundred percent with lifecycle systems
  • Reduced annual costs of multiple six figures through vendor improvements
  • Secured institutional term sheets, launched ESOP and standardized cap table
  • Recruited senior leaders including the CMO and built operations and People Ops/HR
  • Installed cadence improving predictability and cross team execution
  • Oversaw daily operations, achieving higher member retention and LTV
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  Evite

  Chief Experience Officer and Co-founder, Carenote and Forevernote Brand

  Nov 2018 - Feb 2021

  Forevernote captures a the precious moments of a person's life. The company interviews individuals or their loved ones and creates memoirs for them into a printed and digital PDF version and an audio recording of the interview session, enabling users to capture, share and cherish memories effortlessly. Co founded and scaled a high growth D2C storytelling and celebration platform with strong margins, cross border operations, and rapid product market fit. Led operations, customer experience, editorial, transcription, linguistics, and fulfillment teams across US and Philippines. Built scalable workflows, KPI systems, and decision structures that supported rapid growth, high unit economics, and acquisition readiness. Increased delivery speed, customer satisfaction, and cross functional efficiency across distributed teams.

  • Built operational model with margins exceeding eighty percent
  • Scaled significant order volume within first quarter
  • Cut fulfillment time thirty three percent via cross border teams
  • Launched CRM, VOIP, SMS systems in six weeks
  • Built workflows and KPIs positioning company for acquisition
  • Analyzed and applied KPI metrics to realize a 33% reduction in order fulfillment time with a 90% call center retention rate.
  • Leveraged technology to establish best-in-class operations and to position the startup as a competitive industry leader.
  • Drove brand visibility through influencer management and publications/sites such as Entrepreneur and Mashable.
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  TikTok

  Head of Operations: Program and Project Management

  Dec 2016 - Nov 2018

  TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Founding operations leader responsible for integrating a billion dollar global acquisition, building the US headquarters, and creating operational infrastructure supporting hypergrowth to hundreds of millions of users across US and APAC markets. Directed operations, cross border workflows, and execution systems aligned to global strategy. Built finance workflows, facilities operations, and cross functional rhythms supporting rapid international expansion. Implemented OKRs, streamlined global workflows, and strengthened coordination between US, China, and APAC teams to improve speed and execution quality.

  • Advanced organizational growth by leading the integration of the acquired Flipagram and Musical.ly businesses and contributing to the development of the U.S. TikTok headquarters.
  • A member of the core Executive Team with P&L accountability and responsible for acquisition integration planning, leading logistics and operations, and driving the strategic vision of the world’s most popular app.
  • Instrumental Executive team member during the selection and building of TikTok’s international headquarters.
  • Implemented and trained the LA HQ staff on the OKR process, aligning to ByteDance’s overall OKRs in Greater China.
  • Successfully led the operational integration of Flipagram as a wholly owned subsidiary of ByteDance.
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  Flipagram/Bytedance

  Senior Director and Head of Program and Project Management

  Aug 2014 - Jan 2017

  Everyone has stories worth telling. Flipagram’s mission is to give everyone the power to create and share amazing immersive video stories with music that can inspire, entertain and inform. Flipagrams (Flips) are easy to create, fun to consume and by allowing photos, videos and music to tell the story, Flips transcend language, giving people all over the world the ability to share their own stories and to have a powerful voice. With tens of millions of users monthly worldwide and growing, Flipagram is a go-to platform for musical artists, influencers, brands and millions of ordinary people looking to tell stories in an authentic way that resonates and inspires action. Flipagram is fully licensed to allow music use in its videos via agreements with top record companies including Universal Music Group, Sony Music Entertainment, Warner Music, Merlin and The Orchard—and music publishers, including Sony/ATV Music Publishing, Universal Music Publishing Group, BMG, Warner/Chappell, and the NMPA. Flipagram is available on iOS, Android, Amazon and Windows platforms.

  • Dynamic role with oversight of program/project management, operations, legal, accounting, and business development. Coached a global team of 31 direct and indirect reports located in the U.S., Asia, Europe, and South America.
  • Implemented enterprise-wide brand strategy and process improvement programs; introduced Agile, maximized market presence, and championed innovative technology. With 36M active users and 10M videos per month, positioned the company for the 2017 ByteDance a
  • Increased daily active users by 20%, daily #flipagram comments by 32%, and a 30% daily increase in followers.
  • Within 6-months, improved delivery rate by 33%, reduced defects by 20%, and saved $3M by implementing Agile.
  • Led the development of Flipagram’s Window app, featured by Microsoft in their “App in 60 seconds” video channel.
  • Improved filtering capabilities and servicing of subpoenas by establishing an offshore content moderation team.
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  Edmunds.com

  SENIOR TECHNICAL PROJECT MANAGER

  Jan 2013 - Aug 2014

  Edmunds guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, shopping tips from an in-house team of experts, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price and buy a car with confidence. Regarded as one of America's best workplaces by Fortune, Great Place to Work and Built In, Edmunds is based in Santa Monica,

  • Managed the integration, implementation, and optimization of technology solutions.
  • Within the PMO, trained and led project management and technical teams to incorporate Agile, Design Thinking, and Lean Startup practices that supported business development goals.
  • Led high-visibility projects, including the migration of the backend infrastructure to a cloud platform.
  • Integrated and leveraged cloud-based tools to drive performance and innovation, including AWS and Betterworks.
  • Formalized the OKR process and trained employees on the Betterworks system and the valuation of the program.
  • Led strategic and impactful projects, reinventing the ad sales forecasting process and enabling a new business line.