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Strategy & Operations | B2B SaaS GTM | Fundraising | MarTech | ex-Adobe
Hi, I'm Fabio,
a B2B SaaS expert specialized in MarTech/AdTech.
Positive energy, inspiring, and empowering teams.
I have a natural ability to anticipate obstacles and rally the team around strategy/vision/why.
I partner with early and growth-stage startups in identifying the priorities or challenges, outlining a strategy, and breaking it down into an executable plan and deliverables.
I strive in customer-facing settings, particularly with enterprise clients. I can effectively serve as a bridge and fa…
Improvado is a B2B SaaS No-Code Revenue Analytics Platform.
Joined at the seed stage, raised 22M Series A, grew ARR 8X, and bootstrapped the professional services department with positive P&L and +1M$ in revenue.
Five Reasons To Rethink Data Analytics Strategy
Chief of Strategy & Operations
Jan 2019 - Aug 2023
- Partnered with the CEO in raising $22M in Series A funding, involving investor deck preparation, business planning, and due diligence process. Coordinated and managed the preparation for Board of Directors meetings.
- 8X ARR growth by leading strategic initiatives and serving as facilitator and communication link between the CEO and leadership team, ensuring execution alignment and decision-making efficacy.
- Formulated and executed a strategic GTM plan for transitioning from SMB to Enterprise.
- Crafted and implemented a value-based pricing strategy leading to a 367% increase in Average Contract Value (ACV).
- Managed the Sales Engineering department and conducted Enterprise and large deals/RFPs.
- Bootstrapped the Professional Services division by assembling and managing a multi-layered team of 12, which generated over $M in revenue.
Associate Director, Global Sales Engineering, Iqvia Technologies
Aug 2018 - Nov 2018
The Human Data Science Company™
- Redesigned the internal sales strategy for IQVIA Technology's products targeted at life-sciences and pharmaceutical companies, successfully securing deals with the top 5 global pharmaceutical companies in the EMEA region.
Senior Solutions Consultant - Digital Transformation
Jun 2016 - Jul 2018
- Conducted over 100 in-person customer meetings alongside Enterprise Account Executives, formulating a more competitive sales strategy and positioning for the Adobe Experience Cloud platform.
- Delivered keynote speeches at Adobe events, advocating for adopting data-driven approaches. Presenting thought leadership and insights into industry trends and Adobe's strategic direction.
- Orchestrated 30+ RFPs and POCs, ensuring seamless coordination across Sales, Security, Product, and Customer Success functions.
- Supported and trained partners and system integrators such as the Big Fours and Accenture.
Manager - Digital Transformation
Jan 2011 - Jun 2016
- Orchestrated digital and omnichannel transformation programs for Fortune 100, above $M, by managing a 15+ people team of business consultants and coordinating with development teams.
- rollout of a Platform-As-A-Service to manage e-commerce and omnichannel experiences for retailers, enabling seamless online-to-offline integration and providing dynamic data analytics. Built on top-tier technologies like Salesforce, SAP Hybris, and Adobe
- Directed an international, multi-disciplinary team of 30 across 7 countries to transform a significant consumer brand's loyalty digital channel. Successfully executed 5 major rollouts within a tight 3-month schedule, on time and on budget
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