Fabio Marastoni

Strategy & Operations | B2B SaaS GTM | Fundraising | MarTech | ex-Adobe

Hi, I'm Fabio,

a B2B SaaS expert specialized in MarTech/AdTech.

Positive energy, inspiring, and empowering teams.

I have a natural ability to anticipate obstacles and rally the team around strategy/vision/why.

I partner with early and growth-stage startups in identifying the priorities or challenges, outlining a strategy, and breaking it down into an executable plan and deliverables.

I strive in customer-facing settings, particularly with enterprise clients. I can effectively serve as a bridge and fa…

Fabio Marastoni


  • Fabio is one of the most extraordinary individuals I have worked with in my career. He was CSO for our organization, and he specifically would identify critical undiscovered problems to the business, fix them and the business metric affected, and then move onto the next. The business simply wouldn't have run without him. He most notably helped us digitally transform, evaluate and implement the needed technologies. If you have the chance to work with him, you will not be sorry.

    Courtney Griffin

    Courtney Griffin

    SVP Revenue, Improvado


  • Improvado


    Chief of Strategy & Operations

    Jan 2019 - Aug 2023

    • Partnered with the CEO in raising $22M in Series A funding, involving investor deck preparation, business planning, and due diligence process. Coordinated and managed the preparation for Board of Directors meetings.
    • 8X ARR growth by leading strategic initiatives and serving as facilitator and communication link between the CEO and leadership team, ensuring execution alignment and decision-making efficacy.
    • Formulated and executed a strategic GTM plan for transitioning from SMB to Enterprise.
    • Crafted and implemented a value-based pricing strategy leading to a 367% increase in Average Contract Value (ACV).
    • Managed the Sales Engineering department and conducted Enterprise and large deals/RFPs.
    • Bootstrapped the Professional Services division by assembling and managing a multi-layered team of 12, which generated over $M in revenue.
  • Iqvia


    Associate Director, Global Sales Engineering, Iqvia Technologies

    Aug 2018 - Nov 2018

    The Human Data Science Company™

    • Redesigned the internal sales strategy for IQVIA Technology's products targeted at life-sciences and pharmaceutical companies, successfully securing deals with the top 5 global pharmaceutical companies in the EMEA region.
  • Adobe Inc.

    Adobe Inc.

    Senior Solutions Consultant - Digital Transformation

    Jun 2016 - Jul 2018

    • Conducted over 100 in-person customer meetings alongside Enterprise Account Executives, formulating a more competitive sales strategy and positioning for the Adobe Experience Cloud platform.
    • Delivered keynote speeches at Adobe events, advocating for adopting data-driven approaches. Presenting thought leadership and insights into industry trends and Adobe's strategic direction.
    • Orchestrated 30+ RFPs and POCs, ensuring seamless coordination across Sales, Security, Product, and Customer Success functions.
    • Supported and trained partners and system integrators such as the Big Fours and Accenture.
  • Accenture Interactive

    Accenture Interactive

    Manager - Digital Transformation

    Jan 2011 - Jun 2016

    • Orchestrated digital and omnichannel transformation programs for Fortune 100, above $M, by managing a 15+ people team of business consultants and coordinating with development teams.
    • rollout of a Platform-As-A-Service to manage e-commerce and omnichannel experiences for retailers, enabling seamless online-to-offline integration and providing dynamic data analytics. Built on top-tier technologies like Salesforce, SAP Hybris, and Adobe
    • Directed an international, multi-disciplinary team of 30 across 7 countries to transform a significant consumer brand's loyalty digital channel. Successfully executed 5 major rollouts within a tight 3-month schedule, on time and on budget

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