Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Jana Keaton
Writer. Thinker. Joke-teller.
With over a decade of experience crafting branded and personal communications, I’ve written for high-profile individuals and Fortune 500 brands, including Martin Scorsese, CEO of CVS Health—Karen Lynch, Pfizer, Merck, Gilead, Eli Lilly, and Bayer.
I specialize in brand identity, core messaging, product launches, tactical planning, market research, and managing creative teams. I write across brand voice and am particularly adept at health and science writing.
Brooklyn-based and here for all your writing and branding needs.
Available as a fractional CMO, creative director, and ghost writer.
Experience
Havas Life, Havas Health, BGB, Evoke, AREA 23
Freelance Creative Director, Copy
Apr 2020 - Present
A selection of the most competitive, consistently award-winning, full-service NYC advertising agencies. AREA 23, an IPG Health Network Company, focuses on pushing creativity and invention to new heights and is the world’s most awarded healthcare agency, year after year. Havas is a multinational French advertising company, one of the largest in the world. BGB is an independent agency of 500+ employees that delivers the best-in-healthcare advertising, medical communications, and strategic consulting. Evoke is a global brand, experience, and communications platform, purpose-built to make health more human™.
- Specialized in developing consistent, global brand identities, product launches, label updates, campaigns, core messaging
- Routinely devise and implement market research, strategy, and positioning into tactical planning
- Extensive experience training and managing creative teams and establishing team processes
Sikelia Productions
Assistant and Editor for Martin Scorsese
Jun 2019 - Apr 2020
Martin Scorsese's film production company. Credits include "Shutter Island", The Wolf of Wall Street", "The Irishman", and more.
- Operations for Academy Award-winning director, Martin Scorsese
- High-intensity, adaptive role included producing appearances, editing op-eds, and writing ad hoc projects
- Worked on award-winning film and TV credits: "The Irishman", "Pretend It's A City", "Killers of the Flower Moon"
NEON | IPG Health
Senior Copywriter
May 2017 - Apr 2019
We’re a full-service ad agency made up of crazy talented people from all over the world.
- 360-writer across digital, print, video, and social channels. Consumer/healthcare audiences.
- US/Global writer for diabetes, rheumatology, chronic pain, insomnia brands
- 2019 "Nimble Player" Award
Harrison and Star
Copywriter
Mar 2015 - Apr 2017
Harrison and Star is a full-service, global healthcare marketing agency, combining show-stopping creative, strategic savvy, and deep scientific expertise.
- 360-writer across digital, print, video, and social channels. Consumer/healthcare audiences.
- US/Global writer for Bayer Aspirin, Flintstones Vitamins, MiraLAX, ALEVE, Aquaphor, Eucerin, and Gilead HIV.
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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Marketing, Communications & Branding | Founder of WellWell & Gubns | Ex-BIG, A&P, Compass
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