Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Jesslyn Guntur
Marketing, Communications & Branding | Founder of WellWell & Gubns | Ex-BIG, A&P, Compass
I'm a digital marketing, communications, and brand strategist with a decade of experience supporting businesses across the built environment, sustainability, tech, and creative sectors. My expertise lies in devising creative marketing solutions that stick and compelling brand narratives that resonate. As a first-generation college graduate, I earned my BA in architecture on a full scholarship from New York University, completed a summer design program at Harvard GSD, and am an alumna of Ame…
Work
Gubns Pop-up of Objects by Architect-Makers at LFA
https://www.fastcompany.com/90765910/inside-a-cave-of-weird-treasures-with-handcrafted-objects-from-architects-around-the-worldFor my first foray into entrepreneurship, I started Gubns at the height of the pandemic, having discovered a treasure trove of exceptional work designed by architects. I created a global community of 30+ architect-makers and an ecommerce platform with 50+ artworks, then launched a pop-up and panel during the London Festival of Architecture. The event generated a wave of interest and excitement via new applicants, followers, and an exclusive feature in Fast Co.Design.
Accept & Proceed Designs a Nike Community Park in Serbia
https://interiordesign.net/designwire/accept-proceed-uses-20000-upcycled-sneakers-for-a-playground-in-belgrade-serbia/London-based, B Corp creative agency A&P revamps a formerly underused, decade-old park in Belgrade, Serbia using 20,000 sneakers upcycled by Nike. I oversaw the announcement of this Move to Zero campaign which led to a surge in press features across fashion and architecture media outlets. With a well-crafted press release and thoughtful social media content, the initiative surpassed media exposure: the effort helped to strengthen the agency's stance on sustainability, appeal to wider demographics, and widen the studio's scope of services.
Opening of BIG's Waste-to-Energy Ski Park: CopenHill
https://www.theguardian.com/artanddesign/2019/oct/06/amager-bakke-resource-centre-power-plant-ski-slope-bjarke-ingels-copenhagen-reviewMy tenure at BIG includes spearheading the ribbon-cutting ceremony of a new architectural typology in Copenhagen. Stepping in as the sole member of the Communications team for nearly a year, I oversaw all communications and PR efforts, including the press conference, press release, after-party, social content, reputation management, and exclusive interviews that landed features in the New York Times, NatGeo, ArchDigest, and a stellar review in The Guardian.
Launch of BIG's Formgiving Exhibition + Monograph
https://www.ribaj.com/culture/bjarke-ingels-group-formgiving-danish-architecture-centre-michele-woodgerFor BIG's third monograph, Formgiving, I oversaw the production of collating 70+ projects that follow the evolutionary path from the Big Bang to future life on Mars. The gargantuan task involved liaising with lead architects, researching archives, and project managing thousands of visuals and copy on an aggressive timeline. My efforts culminated in a sold-out 1,350-square-meter exhibition at the Danish Architecture Center with press features in every notable architecture outlet.
Experience
WellWell
Founder & CEO
Apr 2023 - Present
WellWell is a creative marketing studio rooted in wellness. We offer digital marketing, communications, and branding services for businesses across all scales and sectors.
- Oversight and delivery of the company's vision, innovation, scalability, and growth from a marketing and business development perspective.
- Responsible for client acquisition and relations through personalized consultations and tailored marketing solutions.
- Developed the WellWell brand identity and positioning in the market, effectively communicating the company's unique value proposition and differentiation.
- Designed and implemented creative marketing strategies to promote WellWell's services, leveraging a mix of digital, social media, and advertising channels.
Gubns
Founder & CEO
Apr 2022 - Present
Gubns is a global collective of architect-makers turning to the crafts. Led by volunteers, the initiative prioritizes community, collaboration, and creativity.
- Established and nurtured a global community of architect-makers, fostering collaboration, knowledge-sharing, and networking opportunities.
- Forged strategic partnerships with industry organizations, educational institutions, and businesses to expand Gubns' reach and enhance its value proposition for members.
- Curated relevant content and resources including workshops, events, and job posts to enrich members' professional development and inspire creativity.
- Designed and managed the Gubns platform, creating a website and internal comms for members to connect, exchange ideas, and showcase their work effectively.
- Together with a volunteer group, evaluated the impact of Gubns initiatives, informing strategic decisions to drive future community growth and engagement.
Accept & Proceed
Director of Communications & PR
Apr 2021 - Apr 2022
A&P is a London-based, B Corp creative agency dedicated to using design as a force for good. Notable clients include: Nike, NASA, Rapha, Altruistiq, CAROL, and more.
- Cultivated relationships with key media outlets, journalists, and thought leaders, resulting in increased press coverage and visibility for A&P's projects and initiatives.
- Developed and executed creative communications strategies aligned with the agency's mission, B Corp values, and business objectives.
- Elevated A&P's brand presence and reputation through strategic PR efforts, contributing to a surge in brand recognition and features in industry publications.
- Established robust internal communication practices and systems, including implementing an intranet platform and streamlined workflows which enabled greater transparency, collaboration, and employee engagement.
- Supported the creation and promotion of a podcast series highlighting A&P's thought leadership, creative process, and industry insights.
BIG-Bjarke Ingels Group
Senior Communications & PR Manager
Feb 2017 - Mar 2021
BIG is a global group of architects, designers, builders, and thinkers operating within the fields of architecture, urbanism, interior design, landscape design, product design, research and development.
- Orchestrated comprehensive media relations strategies across four global offices, collaborating closely with leadership to expand the studio's media exposure and enhance its brand positioning.
- Stepped into the role of interim Head of Communications and acted as the sole department member for nearly a year, overseeing end-to-end communications needs for 50+ active projects office-wide.
- Served as the primary PR liaison for projects in the UK and US, facilitating seamless communication between design teams, PR agencies, and clients to secure strategic media placements for project milestones.
- Directed and managed events, exhibitions, and press conferences, ensuring alignment with the firm's brand identity and strategic objectives.
- Played a key role in overseeing earned and owned media channels, including website management and content creation, to maintain consistent messaging and engagement with key stakeholders.
- Led digital marketing efforts and managed the firm's online presence, including the oversight of Instagram which grew to over 500K followers within four years.
REX Architecture
Marketing Lead
Apr 2016 - Feb 2017
REX is an internationally acclaimed architecture and design firm based in New York City.
- Worked closely with leadership to identify and pursue business development opportunities, contributing to the growth of the studio's client portfolio.
- Spearheaded the development of new marketing collateral, including the website, presentations, and promotional materials.
- Led social media initiatives, creating engaging content and managing platforms to elevate REX's online presence and brand visibility within the design community.
- Designed and executed targeted marketing campaigns to promote the firm's projects, events, and announcements, driving engagement and generating leads and press features within the creative sector.
Compass
Creative Production
Apr 2013 - Apr 2016
Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. Founded in 2012, Compass now operates in 22+ regions across the US.
- Implemented a strategic timeline to launch neighborhood guides in one new city per month, effectively managing resources, timelines, and deliverables to meet company objectives and drive brand awareness and engagement in new markets.
- Recruited, onboarded, and managed a team of creative professionals, overseeing their performance and ensuring alignment with project goals and deadlines, resulting in efficient and successful project execution.
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