Jesslyn G.

Experience

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  WellWell Studio

  Founder & CEO

  Apr 2023 - Present

  WellWell is a wellness-focused brand, marketing and communications studio.

  • Oversight and delivery of the company's vision, innovation, scalability, and growth from a marketing and business development perspective.
  • Responsible for client acquisition and relations through personalized consultations and tailored marketing solutions.
  • Developed the WellWell brand identity and positioning in the market, effectively communicating the company's unique value proposition and differentiation.
  • Designed and implemented creative marketing strategies to promote WellWell's services, leveraging a mix of digital, social media, and advertising channels.
• 

  Slow Construct

  Founder & CEO

  Apr 2022 - Dec 2024

  Slow Construct is a platform for designers at the intersection of architecture, craftsmanship and art.

  • Established and nurtured a global community of architect-makers, fostering collaboration, knowledge-sharing, and networking opportunities.
  • Forged strategic partnerships with industry organizations, educational institutions, and businesses to expand Gubns' reach and enhance its value proposition for members.
  • Curated relevant content and resources including workshops, events, and job posts to enrich members' professional development and inspire creativity.
  • Designed and managed the Gubns platform, creating a website and internal comms for members to connect, exchange ideas, and showcase their work effectively.
• 

  Accept & Proceed

  Director of Communications & PR

  Apr 2021 - Apr 2022

  A&P is a London-based, B Corp creative agency dedicated to using design as a force for good. Notable clients include: Nike, NASA, Rapha, Altruistiq, CAROL, and more.

  • Cultivated relationships with key media outlets, journalists, and thought leaders, resulting in increased press coverage and visibility for A&P's projects and initiatives.
  • Developed and executed creative communications strategies aligned with the agency's mission, B Corp values, and business objectives.
  • Elevated A&P's brand presence and reputation through strategic PR efforts, contributing to a surge in brand recognition and features in industry publications.
  • Established robust internal communication practices and systems, including implementing an intranet platform and streamlined workflows which enabled greater transparency, collaboration, and employee engagement.
  • Supported the creation and promotion of a podcast series highlighting A&P's thought leadership, creative process, and industry insights.
• 

  BIG-Bjarke Ingels Group

  Senior Communications & PR Manager

  Feb 2017 - Mar 2021

  BIG is a global group of architects, designers, builders, and thinkers operating within the fields of architecture, urbanism, interior design, landscape design, product design, research and development.

  • Orchestrated comprehensive media relations strategies across four global offices, collaborating closely with leadership to expand the studio's media exposure and enhance its brand positioning.
  • Stepped into the role of interim Head of Communications and acted as the sole department member for nearly a year, overseeing end-to-end communications needs for 50+ active projects office-wide.
  • Served as the primary PR liaison for projects in the UK and US, facilitating seamless communication between design teams, PR agencies, and clients to secure strategic media placements for project milestones.
  • Directed and managed events, exhibitions, and press conferences, ensuring alignment with the firm's brand identity and strategic objectives.
  • Played a key role in overseeing earned and owned media channels, including website management and content creation, to maintain consistent messaging and engagement with key stakeholders.
  • Led digital marketing efforts and managed the firm's online presence, including the oversight of Instagram which grew to over 500K followers within four years.
• 

  REX Architecture

  Marketing Lead

  Apr 2016 - Jan 2017

  REX is an internationally acclaimed architecture and design firm based in New York City.

  • Worked closely with leadership to identify and pursue business development opportunities, contributing to the growth of the studio's client portfolio.
  • Spearheaded the development of new marketing collateral, including the website, presentations, and promotional materials.
  • Led social media initiatives, creating engaging content and managing platforms to elevate REX's online presence and brand visibility within the design community.
• 

  Compass

  Creative Production

  Apr 2013 - Apr 2016

  Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. Founded in 2012, Compass now operates in 22+ regions across the US.

  • Implemented a strategic timeline to launch neighborhood guides in one new city per month, effectively managing resources, timelines, and deliverables to meet company objectives and drive brand awareness and engagement in new markets.
  • Recruited, onboarded, and managed a team of creative professionals, overseeing their performance and ensuring alignment with project goals and deadlines, resulting in efficient and successful project execution.