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Jia L.

I build and execute content for Web3 companies to grow organic traffic

I work with Web3 companies (typically Series A-C) that are looking to build content marketing as their main user acquisition channel. 

I do this for you by focusing on two things: 

1) Creating content your users care about 

2) Distributing the content to your target audience

Previous results for companies I’ve worked with:

  • Increased organic traffic by 354% within 6 months (286 - 1,300 Monthly traffic)
  • Brought in 6 Inbound leads using content ($100,000 ARR on average)
  • Tripled the social media following of a Web3 company (7,000 ->21,000) by posting engaging content 

Everyone does content marketing in Web3. 

But few do it well. Here’s what you’ll find after scrolling through 100 websites of Web3 companies:

Almost every page focuses on the product’s features -> They list ZERO benefits  

Unclear who they’re targeting and why -> This confuses the reader

Here's where I come in. Reach out to me if you find it hard to scale content marketing and increase organic traffic.

I will provide 3 actionable tips you can carry out right away. If you found the tips useful, we can work together.

Hire Jia
Jia L.
Google AnalyticsProduct Marketing ManagerMarketing ConsultantSEMrushContent LeadGoogle Search ConsoleContent MarketingGrowth
Fractional CMO rates

Work

Experience

Jul 2021 — Present
imToken

imToken

Product Marketing Lead

imToken is a decentralized wallet with 15 Million users

  • *The biggest marketing campaign (learn & earn) attracted 595,000 participants by setting the right campaign incentives and promoting through 5 other partners
  • *Increased campaign-activated users by 686% through product refinement and improved campaign mechanics
  • *Optimized average in-app open rate from 5% to 10% by testing messaging
Jan 2020 — Jun 2021
Portcast Pte Ltd

Portcast Pte Ltd

Growth Marketing Manager

Portcast makes global supply chains more predictive and dynamic. Our technology enables logistics companies to improve profitability through dynamic demand forecasting and real-time vessel and container tracking. Improve the profitability of your logistics business with Portcast today.

  • * Worked as the first marketing personnel hired to directly collaborate with the CEO and formed the sales and marketing playbook from scratch.
  • * Negotiated and closed deals worth $300K per annum in recurring revenue obtained only from LinkedIn cold outreach.
  • * Converted 60% of marketing leads into fully sales-qualified leads and achieved 6 sales-qualified inbound leads as a result of strategic marketing techniques.

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