Joe Lambe

Experience

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  Climatebase

  Climatebase Fellow

  Sep 2023 - Dec 2023

  Climatebase is a platform for climate action, education, and impact. Our platform — which is accessible to anyone as a free public benefit — empowers the global climate community with the most comprehensive directories for climate jobs, organizations, and events. 1) Our jobs directory connects people with employment and volunteer opportunities at organizations working to solve the climate crisis. 2) Our directory of organizations shines light on the diverse ecosystem of companies and nonprofits developing, researching, funding, and advocating for climate solutions. 3) Our events directory aims to support climate education and action, by empowering people to attend any climate events streaming from around the world. We also offer a Talent Directory for climate-focused organizations to access for recruiting purposes. Please contact us if you are interested in learning more.

  • Cohort 4 of the Climatebase Fellowship
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  Pavilion

  Member

  Dec 2021 - Dec 2022

  Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. Unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams. Join today at joinpavilion.com/apply-now.

  • Pavilion (formerly Revenue Collective) is a private membership for high-growth professionals, powered by an international community of members from the world’s fastest-growing companies.
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  Miro

  Head of Enterprise Demand Generation

  Jun 2021 - Dec 2023

  Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Our mission is to empower these teams to create the next big thing. Over 70 million people and 99% of the Fortune 100 rely on Miro throughout the innovation lifecycle to clarify complex ideas, center customer needs, and deliver products and services faster — all supported by best-in-class security, compliance, and scalability.

  • I joined as the first team lead during an incredible period of growth for the company—headcount & revenues more than doubled during my tenure.
  • * Hiring Grew global team to six full-time employees in Austin & Amsterdam offices.
  • * Pipeline impact In my first year, led the team to drive a 112% YOY increase in marketing-sourced qualified (stage 2) opportunities through rollout and ongoing optimization of the scored lead program.
  • * Digital advertising Sourced and managed revenue marketing agency to scale paid marketing across LinkedIn, Meta, programmatic, and direct mail vendors.
  • * ABM Launched first ABM strategy across key industry verticals, and at different customer tiers (1:1, 1:few, 1:many) with integrated direct mail & digital campaigns.
  • * KPIs Defined key metrics of marketing funnel and partnered closely with Sales & RevOps Leaders to drive weekly executive-level visibility + accountability.
  • * Marketing efficiency Created first CAC/LTV model benchmark in partnership with Strategic Finance & Marketing Analytics stakeholders.
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  Reforge

  Growth Series, Spring 2017

  Jan 2017 - Apr 2017

  Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering. all programs are led by actual growth practitioners brian balfour (formerly vp of growth @ hubspot) and andrew chen (growth @ uber) and features top growth leaders from companies including google, dropbox, linkedin, pinterest, atlassian, slack and others. the growth series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. the program includes topics such as growth models, user psychology, growth process + roadmaps, retention, acquisition strategy, virality, and more. the retention series is a program designed for experienced product and marketing professionals who want to do a deep dive on retention and engagement. we go through qualitative analysis, quantitative analysis, and strategies across activation, engagement, and churn. this program is coming in early 2018.

  • Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering. The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.
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  Omada Health

  Head of B2B Marketing

  Mar 2016 - Nov 2020

  • I joined as the second B2B marketing hire. I quickly became a jack-of-all-trades, tackling product marketing, demand generation, events, sales training, partner marketing, marketing operations, and strategic planning across our B2B audiences, which included Employers and a diverse partner mix of benefits consultancies, health plans, PBMs, diagnostics providers, and benefits platforms. Over time, I built the internal alignment to hire the entire B2B marketing function, and I was promoted to team lead.
  • * Hiring Scaled team to nine full-time direct reports, supported by external contracts & vendors for paid media, SEO, website development, and marketing operations
  • * Product launches Oversaw several brand new product launches as we evolved into a multi-product org, which included buyer insights research, pricing strategy, product naming, core message frameworks, competitive positioning, sales assets, business case tools, and internal team enablement
  • * Content marketing Collaborated with Creative department to deliver a broad suite of demand generation assets, ranging from thought leadership to mid-funnel conversion guides to customer videos
  • * Events Oversaw B2B & B2C Events function, encompassing 50+ B2B events/year (including trade shows, regional events, lunch & learns) and 200+ B2C health fair events/year. Responsible for Omada's Employer & Partner Summit, which drew hundreds of attendees, conducted in-person and virtually, due to Covid-19 in 2020.
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  Intercom

  Director of Demand Generation & Content Marketing

  May 2014 - Dec 2015

  • I joined as one of the first marketing hires with the goal of scaling out our demand generation. For the first seven months, I focused on paid acquisition experimentation, A/B testing and marketing analytics. Since then, my scope of responsibilities has grown to include managing our content team.
  • * Hiring Scaled team to five full-time employees across San Francisco and Dublin offices. I also manage external search agency and content freelancers.
  • * Content strategy Lead the content team, providing editorial oversight for our blog, books, podcast, organic social media, microsites and video.
  • * Marketing Analytics Work closely with Analytics team to measure marketing effectiveness, including rollout of Google Analytics and BI tools (Tableau and Looker) to measure customer acquisition cost by marketing tactic.
  • * Paid acquisition Hired two Online Marketing Managers and scaled spend 100x across paid search, display, retargeting, paid social advertising, email sponsorship and direct buy tactics.
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  PagerDuty

  Director of Marketing

  Feb 2013 - May 2014

  In an always-on world, teams trust PagerDuty to help them deliver an optimal digital experience to their customers, every time. PagerDuty is the central nervous system for a company’s digital operations. We identify issues and opportunities in real-time and bring together the right people to respond to problems faster and prevent them in the future. From digital disruptors to Fortune 500 companies, over 18,000 businesses rely on PagerDuty to help them continually improve their digital operations—so their teams can spend less time reacting to incidents and more time building for the future. Dutonians believe that we are a part of a bigger movement of businesses being built to benefit everyone—the customer and the employee, as well as our community. We are go-getters fueled by the fire to reinvent how people and companies work together. We take the lead and get creative to be first in the hearts of our customers. Whether it’s keeping the world on or changing it entirely, Dutonians are fueled by the fire to reinvent how people and companies work together to deliver in real-time, across the globe. Join us to lead uncharted efforts and reinvent how companies run.

  • In 2019, PagerDuty became a public company via IPO. (PD on NYSE)
  • I was the first marketing hire, responsible for building PagerDuty's marketing plan, budget, forecast and headcount strategy. For the first nine months, I was the acting head of marketing, reporting to the CEO. Afterwards, I focused on building the demand generation engine.
  • * Demand generation Initiated SEM, SEO, display, retargeting and paid social programs. In first year, new ​visits from marketing programs up ​10​0x​​, new trials up 20x, ​paid signups up 5x all within CPA/LTV thresholds.
  • * Hiring Scaled team to five full-time staff, one intern, and four consultants/agencies across product marketing, design, data science, events, web development, communications and advertising.
  • * Product marketing Project management and promotion for key product launches including our iOS/Android mobile apps launch, 10+ new integration partners and 20+ customer stories.
  • * Web marketing Implemented CMS on website, created pages to showcase integration partners (pagerduty.com/partners) and customer stories (pagerduty.com/customers).
  • * Marketing analytics Collaborated with data scientist to create sales/marketing dashboard using Tableau and internal data warehouse to track key funnel metrics by channel.
  • * PR and events Secured conference speaking engagements at DevOpsDays, managed booth logistics for 15 conferences in first year and landed coverage in TechCrunch and BetaNews.
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  Atlassian

  Head of Demand Generation

  Oct 2009 - Feb 2013

  • In 2015, Atlassian became a public company via IPO. (TEAM on Nasdaq)
  • I led our scrappy Demand Generation team, responsible for strategy, development, execution and reporting for Atlassian's customer acquisition programs. Promoted from Online Marketing Coordinator after 18 months and then Marketing Campaigns Manager after seven months.
  • * Instrument all online-marketing tactics, including search engine marketing, search engine optimization and display advertising.
  • * Oversee marketing campaigns to drive lead generation and corporate brand.
  • * Manage annual and quarterly program, budget and resource planning efforts focused on generating pipeline growth and revenue for Atlassian products.
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  Hill+Knowlton Strategies

  Account Executive, Analyst Relations

  Jul 2007 - Nov 2009

  Hill & Knowlton is the global strategic communications leader for transformation. A trusted partner for sustainable value creation and protection, we help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, the world’s largest marketing and communications services company.

  • As an Account Executive for Hill & Knowlton’s global analyst relations practice, I led analyst relations programs for clients including Airbiquity, Alamofire, Better Place, California Emerging Technology Fund, EDS, HP Software, LinkedIn, Lyris, NComputing, Open Content Alliance, Qualcomm, TomTom, VideoEgg, Vuze and Yahoo!.
  • * Managed day-to-day operations of campaign trafficking, relationship management and analyst communications for product announcements and quarterly updates.
  • * Leveraged relationships with analysts to create corporate messaging strategy using SWOT analysis.
  • * Selected for new business RFPs, performing analyst reconnaissance interviews, drafting AR account scope and participating in client pitch presentations.
  • * Promoted from Assistant Account Executive.