John Marchesini

Streaming and Digital Product Strategy

John is a senior product executive who specializes in streaming video product strategy, including ad-supported monetization, user experience, and multi-platform distribution.


He previously served in transformational leadership roles at CBS and FOX. While at FOX, he significantly expanded the streaming audience across direct-to-consumer destinations, including web, mobile, and Connected TV (CTV). In addition, he was a founding team member for FOX's streaming services, including 24/7 news channel "…

John Marchesini

Work

Experience

  • The ARIA Network

    The ARIA Network

    VP of Product

    Nov 2021 - Dec 2023

    The ARIA Network is an integrated media network bringing billions of physical and digital assets to life through advanced image recognition, augmented reality (AR), and 360° immersive experiences.

    • Formulated the product offering models and go-to-market strategy for the primary sale of digital collectibles on a custom e-commerce marketplace (ARIAexchange.com) including user profiles and online payment processing.
    • • Fostered communication by closely collaborating with C-level executives to define the product vision and drove a cohesive product strategy across business units.
  • FOX Television Stations

    FOX Television Stations

    VP of Product

    Mar 2020 - Sep 2021

    FOX Television Stations owns and operates 18 broadcast television stations in the US affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, the television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.

    • Created and managed the omnichannel product and video roadmaps for first-party (1P) direct-to-consumer applications to meet OKRs and boost gross advertising revenue to $50M annually.
    • Launched new ad-supported live streaming channels and expanded their distribution footprints across mobile apps, CTV & OTT platforms, and virtual multichannel programming distributors (vMPVDs).
  • Aventus Network (Fandragon Technologies)

    Aventus Network (Fandragon Technologies)

    Head of Product

    Feb 2019 - Feb 2020

    Provided a suite of SaaS products and platforms to provide simple and secure ticket delivery solutions.

    • Delivered successful platform launch by creating and managing product roadmap and strategy from prototyping phase leading into software development for a minimum viable product (MVP) through launch activities.
    • Optimized digital ticket delivery to mobile devices by delivering a suite of custom products, including mobile wallet apps and SDKs to combat ticket fraud and scalping across ticketing markets.
  • Paramount Global

    Paramount Global

    VP of Product & Engineering, CBS Media Ventures

    Feb 2014 - Oct 2017

    A global media and entertainment company that creates premium content and experiences for audiences in 180+ countries.

    • Drove $25M in annual gross revenue for the digital business by leading product managers, designers, and engineering teams responsible for direct-to-consumer products, content platforms, streaming video, and content distribution platforms.
    • Surpassed 500M+ monthly multiplatform digital video streams across the product portfolio by ideating and delivering video platform improvements for TV properties, including ETonline.com, InsideEdition.com, DrPhil.com, and RachaelRayShow.com.
  • The Hollywood Reporter

    The Hollywood Reporter

    Director of Product, Digital Media

    May 2009 - Jan 2014

    The premier destination and most widely trusted resource for entertainment news, reviews, videos and analysis.

    • Grew monthly audience to 14M+ unique visitors by launching new direct-to-consumer digital platforms, including responsive website (THR.com), mobile apps, and ad-supported streaming video.
    • Increased average monthly video views by 300% by shipping software experiences for online video production and produced original video programs at major film festivals.
  • Huge

    Huge

    Senior Consultant

    Jan 2009 - May 2009

    Huge is a creative consultancy powered by human and AI collaboration. It partners with the world’s most ambitious brands to provide creative solutions that deliver powerful outcomes. Huge helps clients unlock meaningful growth in areas ranging from AI business consulting and organizational strategy, brand and customer experience, technology advisory and strategy, to high-value audience analysis and product innovation.

    • Added value by serving as project manager for the ABC.com redesign and re-launch project, which repositioned the website as a destination for streaming full episodes of ABC TV shows.
    • Delivered project by leading the development and launch of a new website featuring a music streaming service, which included a new content management (CMS) platform and wrote all technical documentation.
  • Infor

    Infor

    Senior Consultant

    Mar 2007 - May 2008

    Infor develops complete solutions for its focus industries, including industrial manufacturing, distribution, healthcare, food & beverage, automotive, aerospace & defense, hospitality, and high tech. Infor’s mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time to value.

    • Supported 2M+ customers by implementing an outbound marketing platform to enable omnichannel initiatives at the largest commercial bank in Peru (Banco de Credito), which has over 260 nationwide branches.
    • Optimized customer engagement by serving as the account manager for commercial banking clients of customer relationship management (CRM) software.

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