Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Josh Jacobsen
Deck design for executives & sales teams
Head of sales & marketing content for Ibotta's CEO & sales department for 7 years helping with custom pitches, investor decks, partnership proposals, case studies, lead gen content, and more. During my time at Ibotta, we went from $15M in revenue to over $320M in 2023. Ibotta is gearing up for its much-anticipated IPO, marking a significant milestone in its journey since achieving Unicorn status in 2019.
Work
I craft presentations that wield influence and spark action. With a keen understanding of business objectives, I design presentations that resonate deeply, compelling stakeholders to embrace bold visions and seize lucrative opportunities. In the hands of your team, my decks are not just slideshows; they are powerful tools that ignite ambition, drive growth, and propel your organization towards unparalleled success.
At Ibotta, I played a key role in shaping company culture and driving engagement through strategic projects. I led the creation of a Culture Deck, crafted Townhall Decks for all-company meetings, developed Conference Keynotes for the CEO, and produced HR collateral for recruiting. Additionally, I curated materials for internal events like the Client Speaker Series, fostering meaningful interactions and knowledge-sharing among employees and clients.
B2B Sales Collateral
At Ibotta, I led the design and development of B2B sales collateral for a dynamic team of over 20 sales representatives, empowering them to drive revenue and secure partnerships above quota. From crafting compelling sponsorship proposals to designing attention-grabbing event flyers and special promotional offers, I ensured that every piece of collateral reflected our brand's value proposition and resonated with our target audience.
Keynote Presentations
As a trusted partner to Ibotta's CEO and senior leadership, I collaborated closely to craft captivating conference keynote presentations that left a lasting impression on audiences. Rooted in the art of storytelling and bolstered by compelling visuals, these presentations consistently garnered top accolades from attendees, often hailed as the best at the conference.
B2B Overview Decks
I worked closely with the CEO of Recess to revitalize their overview deck and craft custom pitches tailored to drive new client acquisition and revenue growth. Leveraging a blend of creative flair and strategic insight, I transformed their value proposition into compelling narratives that resonated with target audiences. By aligning design with business objectives, I helped Recess elevate its brand presence and drive tangible results in a competitive marketplace.
Custom Agent Collateral
I spearheaded the creation of custom Welcome Kits for State Farm agents, aimed at optimizing customer onboarding experiences and enhancing client retention rates. These meticulously crafted kits served as a powerful tool for agents to establish meaningful connections with new customers from the outset, setting the stage for lasting relationships.
Partnership Decks
At the Integer Group, I crafted partnership planning decks that showcased innovative concepts for multi-brand activations. One notable example includes our collaboration with P&G, leveraging their NFL sponsorship to partner with Rite Aid on an omnichannel media campaign. Through strategic storytelling and visually compelling design, these decks effectively conveyed the creative potential and impact of the partnership, driving alignment and enthusiasm among stakeholders.
Field Marketing Playbooks
As an ad agency team lead, I designed comprehensive thought leadership decks for P&G's center of excellence. These decks served as invaluable resources for marketing managers, providing industry insights and actionable strategies to drive success.
Experience
Ibotta
Sr Marketing Manager, B2B Team Lead
Jan 2017 - Jan 2024
Ibotta is a free cash back app that offers cash back rewards when shopping in-store and online. The app features over 2,000 consumer brand and retail partners.
- 2019-2024: Head of B2B content development & campaign operations consisting of a copywriter, designer, and CRM/inbound specialist (new function, hired the team & built from the ground up)
- 2017-2019: Head of B2B content & collateral design team consisting of 3 graphic designers (new function, hired the team & built from the ground up)
- Streamlined development processes for over 100 pieces of B2B content for distribution across paid & owned channels, resulting in $15M+ attributable revenue from inbound leads
The Integer Group
Account Supervisor - Procter & Gamble
Feb 2011 - Jan 2017
Integer is a key agency of Omnicom Group Inc. and Omnicom Commerce Group, and serves as the commerce arm of TBWA\Worldwide. Clients include AT&T, FedEx, Frito-Lay, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.
- Strategy & creative execution for P&G national brand & shopper marketing teams.
- Experience with displays, shelf tools, print ads, co-branding, eComm, landing pages/microsites, channel audits, value delivery playbooks, and NFL/Olympics planning.
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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