Hi, I'm Katie. I founded Oxford Comma Communications to expand the reach of health and social impact organizations taking on society’s most complex and unpredictable problems.
Formerly the VP of marketing for healthcare technology company Amino Health, I've spent nearly 20 years engaging audiences with products, programs, and organizations driving systems change. I've developed marketing and communications programs that delivered results across issue areas and industries, from early and growth-stage technology companies to public sector and global philanthropic organizations.
Change always starts with a powerful idea - let’s communicate yours clearly.
As VP of Marketing at Amino Health and member of the executive team, I unified the company toward shared beliefs, common values, and achievable goals during a company-wide reduction in force, multiple executive transitions, and comprehensive shift in product and GTM strategy. At the University of Washington, I provided stability within my team and across the organization amidst three executive transitions in three years.
As VP of Marketing, I served as strategic marketing and unifying business leader amidst company-wide reduction in force, multiple leadership transitions, and comprehensive shift in product and GTM strategy. I built and executed Amino Health’s first comprehensive and data-driven joint sales and marketing strategy to expand brand awareness and support the buyer’s journey from lead to deal close. I built and led a team of six who established presence in new market segments, partnering with head of sales to drive a multi-channel lead generation strategy, optimizing conversion rates and expanding reach. I partnered with sales to ensure access to audience targeted content and lead nurturing campaigns to accelerate enterprise sales cycles and increase win rates. This joint sales-marketing strategy was critical to the business' 2023 financing win.
Supported and engaged with Gates Foundation program officers, financial technology executives, regulators in donor and recipient countries to distill the Level One Project principles, which continues to guide advocacy efforts and establish design principles for the launch of open-source digital payment platforms and open APIs for interoperability.
I developed and executed a $6M, multi-year, multi-channel communications campaign that engaged regulators, and financial and fintech decision-makers in discussion of product development for the unbanked poor. Strategy execution involved creative positioning, traditional PR, executive visibility, content marketing, issue advocacy and expertise, community outreach, influencer engagement, events, speech writing, paid media and social media. Created content and managed editorial to advance and support the program.
I led a comprehensive institutional re-branding process, modernizing a 60+ year institution and responding to the need for anti-racist action in public administration and the role of public policy in driving systemic change. The work required the use of surveys, facilitation, and multi-channel communication to engage multiple stakeholder groups in a collaborative decision-making process to redefine organizational mission, vision, purpose, and values. I crafted the new identity statements, developed the new brand strategy, crafted foundational messaging, and applied it across marketing materials, digital and print. I relaunched the school's brand through a multi-year integrated marketing and communications campaign hat raised the school’s profile, resulting in top-five school ranking.
Founded as a B2C product in 2008, Amino Health went through several product and GTM strategy shifts, which culminated in a redirection toward product implementation and sell-through via deep integrations with strategic partners. Amino Health's rebranding involved crafting new narrative, corporate messaging, product positioning/differentiation, a visual and verbal brand refresh, and a dramatically different go-to-market strategy based on market research, partnership with sales, and executive team collaboration.
Developed integrated thought-leadership strategies for three executives leveraging owned and paid channel partnerships. I crafted rich editorial content and partnered with media relations experts to storymine, pitch, and place the material as well as trained and positioned executives for interviews.
VP of Marketing
Amino Health provides a digital healthcare navigation platform contextualizes the search for healthcare in an individual's health benefits plan.
Director of Marketing & Communications
The Daniel J. Evans School of Public Policy & Governance has been one of the top public policy schools in the nation for more than 60 years. The school's students, graduates, and faculty provide the ideas, expertise, and leadership that guide government agencies, nonprofit organizations, and private companies around the country and throughout the world.
Marketing Campaign Manager
Remitly develops financial products for international money transfers and advocates for improved financial access and immigrant rights in the United States.
Group Manager
Weber Shandwick is a marketing and communications agency that offers a range of strategic communications and marketing services ranging from culture marketing to public affairs, advertising, and market research, mobile and social creative
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