Katie Cobb

Bringing powerful products and ideas to market for the greater good.

Hi, I'm Katie. I founded Oxford Comma Communications to expand the reach of health and social impact organizations taking on society’s most complex and unpredictable problems. 

Formerly the VP of marketing for healthcare technology company Amino Health, I've spent nearly 20 years engaging audiences with products, programs, and organizations driving systems change. I've developed marketing and communications programs that delivered results across issue areas and industries, from early and growth-stage technology companies to public sector and global philanthropic organizations.

Change always starts with a powerful idea - let’s communicate yours clearly.

Katie Cobb



  • Amino Health

    Amino Health

    VP of Marketing

    Jan 2021 - Sep 2023

    Amino Health provides a digital healthcare navigation platform contextualizes the search for healthcare in an individual's health benefits plan.

    • Built and executed Amino Health’s first comprehensive and data-driven joint sales and marketing strategy including messaging, positioning, and content to expand brand awareness and support the buyer’s journey from lead to deal close
    • Established presence in new market segments, partnering with head of sales to drive a multi-channel lead generation strategy, optimizing conversion rates and expanding reach
    • Elevated Amino Health’s visibility and credibility through participation in industry conversations, events, and advancing executive thought leadership in the market
    • Owned strategy and execution of partner marketing programs
    • Oversaw customer marketing programs to enable upsell/cross-sell, renewals, and customer adoption
    • Scaled marketing team through both hiring and team development
  • University of Washington School of Public Policy

    University of Washington School of Public Policy

    Director of Marketing & Communications

    Jan 2019 - Dec 2021

    The Daniel J. Evans School of Public Policy & Governance has been one of the top public policy schools in the nation for more than 60 years. The school's students, graduates, and faculty provide the ideas, expertise, and leadership that guide government agencies, nonprofit organizations, and private companies around the country and throughout the world.

    • Advised senior leadership and dean of school on internal, external communications strategy, crisis communications, during leadership transitions, the COVID-19 pandemic, racial tensions, and political upheaval
    • Led institutional re-branding, modernizing a 60+ year institution and responding to the need for anti-racist action in public administration and the role of public policy in driving systemic change
    • Cultivated relationships with media, policymakers, elected officials, employers, national peer organizations, and alumni through integrated digital marketing campaigns
    • Managed media engagement strategy, media training, briefing, and staffed interviews with researchers on diverse policy topics
    • Served as the institution’s managing editor and wrote SEO-optimized website copy, social content, blogs, executive speeches, internal communications
  • Remitly


    Marketing Campaign Manager

    Jan 2018 - Jan 2019

    Remitly develops financial products for international money transfers and advocates for improved financial access and immigrant rights in the United States.

    • Expanded reach, drove revenue, and increased the use of digital financial products that power international money transfers to over 150 countries.
    • Developed integrated marketing campaign strategy based on differentiated positioning in the company’s largest international transfer corridors: U.S. - Philippines, U.S. - India, and U.S. - Mexico
    • Developed and implemented cross-functional playbooks and processes to build for scale in a fast-growing tech startup
    • Optimized and crafted new content across platforms (email, web, social, blog) that established brand voice and delivered differentiated positioning
  • Weber Shandwick (for the Bill & Melinda Gates Foundation)

    Weber Shandwick (for the Bill & Melinda Gates Foundation)

    Group Manager

    Nov 2015 - Jun 2017

    Weber Shandwick is a marketing and communications agency that offers a range of strategic communications and marketing services ranging from culture marketing to public affairs, advertising, and market research, mobile and social creative

    • Practice lead for Health & Social Impact Practice, including NGOs, private philanthropy, CSR; communications consultant and owner of Bill & Melinda Gates Foundation Financial Services for the Poor Program account
    • Developed and executed $6M, multi-year, multi-channel communications campaign that engaged regulators, and financial and fintech decision-makers in discussion of product development for the unbanked poor
    • Managed launch of an open-source digital payment platform and an open API for interoperability
    • Managed content creation for all editorial and marketing materials including messaging, talking points, speeches, op-eds, blog, web, and email
    • Leveraged social listening and media monitoring tools to optimize campaign and evaluate impact
    • Led an agency team of 30 people, working locally and globally

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