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Justin Welter
Global Sales & Business Development Executive I Leveling up Mobile Gaming Through In-Game Advertising
17+ year sales, partnerships, and business development professional with experience leading global organizations at the intersection of media and advertising across the full lifecycle of business development, sales, performance media, programmatic media, and ecosystem partnerships at top-tier organizations spanning the supply and demand sides of marketplace development. University of Michigan MBA with highest distinction.
Work
Growth & Fundraising Advisor
https://fennel.com/How big is a company’s carbon footprint? Is that company mixed up in human rights controversies? How many of the companies' workers are unionized? How a company conducts its business impacts everyday people, as well as the world at large. We make this type of information accessible, so you can use it to inform your investment decisions. Introducing Fennel, a mobile investing app that helps people …
GTM Strategist & Advisor
https://www.stardust.gg/Stardust empowers game developers leveraging blockchain to scale to millions of players and NFTs with custodial wallets and a secure platform; providing players and developers with a frictionless experience while playing and building games.
Advised the company’s revenue strategy, and oversee GTM teams: Business Development, Client Success, Solutions Engineering, & Marketing.
Experience
Bidstack
Senior Vice President, Sales & Business Development
Aug 2022 - Present
Bidstack is the in-game ad platform, bridging the gap between gamers, game developers and advertisers. #GetInTheGame.
- Manages global publisher development, sales, and business development for Bidstack with an emphasis in sports gaming and mobile advertising.
AdColony — A Digital Turbine Company
VP, Global Publishing and Business Development
Sep 2020 - Aug 2022
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting Digital Turbine’s partners to more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. www.digitalturbine.com
- Head of AdColony’s world wide publisher sales and business development. Focused on sales, SDK growth, and publisher monetization. Drove 50% of global net revenue for FY 2021 with accountability for $132M+ in revenue at 32% margin.
AdColony — A Digital Turbine Company
VP, Brand Performance
Jul 2018 - Sep 2020
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting Digital Turbine’s partners to more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. www.digitalturbine.com
- Owned brand performance business unit focusing on mobile app-install campaign, user acquisition, and performance marketing campaigns for brands and agencies across programmatic video and display. Directed all strategic partnerships and client relationships. Grew brand performance revenue $50M+ annually, 25% of AdColony's global revenue.
AdColony — A Digital Turbine Company
Senior Director, Brand Performance
May 2016 - Jul 2018
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting Digital Turbine’s partners to more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. www.digitalturbine.com
- Manage west coast business unit focusing on agency development and brand performance advertising. Work with the world’s largest agencies, brands, and app developers to drive user acquisition and monetization, at scale.
Vungle (Acquired by Blackstone for $750M)
Director, Performance Media/Strategic Accounts
Oct 2014 - May 2016
Vungle is the trusted guide for growth and engagement, transforming how people discover and experience apps. Developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. Advertisers depend on Vungle to reach, acquire, and retain high-value users worldwide. Vungle develops tools that include data-led buying and UX recommendations, ad format innovation, creative automation, and more. Vungle’s data-optimized ads run on over 1 billion unique devices to drive engagement and increase returns with publishers and advertisers ranging from indie studios to powerhouse brands. The company is headquartered in San Francisco and has offices around the world in London, Berlin, Beijing, Tokyo, Seoul, Singapore. For more information, visit www.vungle.com
- Supervised demand-side business focusing on driving engagement and increasing returns with advertisers ranging from indie studios to global brands. Directed team of three account managers to confirm seamless execution of strategic accounts and business development efforts.
Facebook
Client Partner, Global Marketing
Aug 2013 - Oct 2014
Our mission is to give people the power to build community and bring the world closer together.
- Served as internal industry Subject Matter Expert on mobile app installs, mobile app video installs, and Facebook’s mobile growth solutions while owning Facebook’s global relationship for both Uber and Lyft.
PubMatic
Account Executive, Publisher Development
Jun 2012 - Aug 2013
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
- Managed prospecting, acquisition, and onboarding of app developers/publishers onto PubMatic’s enterprise solutions of yield optimization, private marketplace, and data management across all channels and devices. Led team of two account managers to maximize daily client interactions and revenue growth while exceeding defined quarterly quotas.
Inadco, Inc.
Publishers Business Development
Jun 2010 - Jun 2012
Inadco unlocks the true potential of digital advertising by enabling two-way communication between consumers and marketers across desktop and mobile. Marketers use Inadco's platform to create native ad units called Form Ads and serve them to consumers who have demonstrated intent for a specific product or service. Unlike banner ads or text link ads, Form Ads enable consumers to make a direct connection with marketers without leaving the website or app they are visiting. This creates a better experience for consumers and guarantees marketers a higher return on investment. Inadco is funded by Redpoint Ventures, US Venture Partners, Ron Conway (SV Angel), Mike Walrath (Right Media), Matt Coffin (LowerMyBills.com) and Bill Lee (Remarq).
- Headed account management and business development for pioneer in native cost-per-lead advertising with first self-serve CPL advertising platform. Oversaw P&L for publisher network spanning 25 verticals and hundreds of advertisers.
Google
Relationship Manager
Jun 2006 - Jun 2010
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.Check out our career opportunities at goo.gle/3DLEokh
- Spearheaded day-to-day communications and strategy for Google’s most valued clients, involving kayak.com, WebMD, 23andMe, while developing and maintaining C-suite relationships. Directed global team of five with keen focus on consultative sales. Managed book of business in the travel, healthcare, and retail verticals worth $25M+ in quarterly revenue, $100M Annually.
United States Senate
Office of Senator Don Nickles
Jun 2004 - Aug 2004
The United States Senate is a legislative chamber in the bicameral legislature of the United States of America, and together with the U.S. House of Representatives makes up the U.S. Congress. First convened in 1789, the composition and powers of the Senate are established in Article One of the U.S. Constitution. Each U.S. state is represented by two senators, regardless of population, who serve staggered six-year terms. The chamber of the United States Senate is located in the north wing of the Capitol, in Washington, D.C., the national capital. The House of Representatives convenes in the south wing of the same building. The Senate has several exclusive powers not granted to the House, including consenting to treaties as a precondition to their ratification and consenting to or confirming appointments of Cabinet secretaries, federal judges, other federal executive officials, military officers, regulatory officials, ambassadors, and other federal uniformed officers, as well as trial of federal officials impeached by the House. The Senate is widely considered to be both a more deliberative and more prestigious body than the House of Representatives, due to its longer terms, smaller size, and statewide constituencies, which historically led to a more collegial and less partisan atmosphere.
- Intern for Senate Budget Committee and the office of Senator Don Nickles.