Kevin Hein

Experience

• 

  Meta / Facebook

  Director

  Aug 2018 - Feb 2023

  Responsible for guiding the holistic U.S. go-to-market business strategy and supporting a team of nine senior individuals.

  • Headed establishment of a robust team infrastructure, optimizing both external and internal strategic sales operations, resulting in successful closure of complex annual deals worth millions, triggering a $2B+ revenue in 2022
  • Orchestrated strategic initiatives in collaboration with C-Level executives, fueling business expansion and achieving a remarkable 25% Compound Annual Growth Rate (CAGR) from 2018 to 2022.
  • Led the conceptualization and execution of the inaugural Facebook video upfront, while playing a pivotal role in securing multimillion-dollar agreements for three consecutive years.
  • Elevated employee morale and operational efficiency, yielding an exceptional employee retention rate of 100%.
  • Fostered collaboration with cross-functional internal partners spanning Product, Sales Channels, Policy, Legal, Business Planning, and Operations.
• 

  Facebook

  U.S Industry Lead

  Jan 2014 - Dec 2018

  Reporting to the Tech&Telco Head of Industry across top global telecommunications and technology brands leading a team of eight individuals with the mission to maximize client satisfaction and surpass advertising revenue goals.

  • Established innovative client strategies that led to record-breaking advertising revenue for three consecutive years across key clients. Grew revenue base 105%+ YoY for three consecutive years and a $100+ million run rate in 2018.
  • Partnered with client and company business development leaders to drive strategic discussions on vertical-specific custom data insights, retail strategies, and hardware integration opportunities which resulted in successful and mutually beneficial outcome
  • Consistently top 1% manager rating off twice annual companywide Pulse manager study.
• 

  Facebook

  Client Partner

  Aug 2010 - Dec 2014

  Served as the senior sales lead, managing a robust book of business in the Consumer-Packaged Goods and Telecommunications industries, maximizing advertising revenue for clients.

  • Demonstrated exceptional results by growing the book of business by over 210% for two consecutive years, generating annual revenue of $20 million.
  • Developed a comprehensive client-facing playbook, enabling advertisers to achieve success and maximize return on investment. Successfully scaled the playbook across the vertical team, resulting in significant revenue growth and increased satisfaction.
  • Played a pivotal role in the early stages of the social media landscape, driving remarkable growth and establishing a strong foundation for future success.
• 

  Yahoo

  Strategic Account Director

  Jan 2007 - Aug 2010

  Delivered branded, original content partnerships, and extensive online display and search packages across client base including Fortune 100 companies.

  • Grew revenue base 84% YoY for two consecutive years and was rewarded a larger account portfolio to serve as a result. Larger book of business resulted in 105% YoY growth and $4 million in revenue.
  • Created client-specific and industry-specific partnership opportunities that addressed specific needs from custom local targeting capabilities and one-off exclusive advertiser opportunities. Success drove future product developments for other clients.
  • Created custom vertical-specific solutions designed to align to client measurement strategies, provide a positive impact on sales volume, and increase overall client bottom-line profitability.
• 

  CNET

  Regional Sales Manager

  Jan 2005 - Dec 2007

  Demonstrated expertise in the consumer technology industry, serving as the go-to leader within the team, providing education and guidance to teammates nationwide to enhance their ability to serve clients.

  • Led 14 accounts for major and mid-tier clients on the East Coast, achieving over 115% year-over-year growth in client base and revenue.