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Santa Clarita, CA, USA

Leif F.

Principal Product Consultant | Scaling B2B Commerce, Complex Supply Chain Logistics & Product-Led Growth (PLG)

I am a metrics-driven Principal Product Leader with over 8 years of experience engineering high-impact B2B/B2B2C SaaS platforms, multi-sided marketplace logistics, and physical operations ecosystems. Throughout my career at Amazon and high-growth startups, I have specialized in turning operational complexity into structured, high-margin revenue engines.

I bring a unique model of extreme delivery velocity. At Odeko, I operate as the sole PM directing an outsized, cross-functional 'super pod' of 13 engineers and 3 designers—maintaining a 1:16 ratio that outpaces standard team topologies. I achieve this by pioneering AI-augmented product operations, systematically using advanced workflows (Gemini, Claude) to handle documentation, technical requirements, and data synthesis. This frees up my personal bandwidth to focus heavily on what corporate clients actually need: driving executive stakeholder alignment, establishing rigorous prioritization frameworks, and unlocking multi-million dollar business outcomes.

As a former independent business owner, I bridge the gap between technical infrastructure and real-world merchant empathy, ensuring every product strategy maps directly to baseline profitability.

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Leif F.

Work

Marketplace Onboarding & Monetization Architecture

Context: Principal Product Manager at Odeko

The Interventions & Outcomes:

  • PLG Transformation: Architected a ground-up self-service merchant onboarding infrastructure, slashing Time to First Order by 85% across 14 distinct regional markets.
  • Monetization Levers: Designed in-app upsell widgets and built a Recurring Orders roadmap, generating a run-rate tracking toward $2.5M+ in combined incremental revenue.
  • Logistics Efficiency: Partnered with physical operations and data teams to build an automated routing algorithm roadmap, securing $1M in annualized cost savings through fleet efficiency.
  • M&A Infrastructure: Re-engineered core transaction logic and billing systems to absorb external platform acquisitions representing $20M+ in integrated revenue.

0-to-1 Product Vertical & ML Integration

Context: Founding / Senior Product Manager at OpenComp

The Interventions & Outcomes:

  • 0-to-1 Launch: Conceptualized and shipped a core 'Offer Letters' feature from inception to market, fueling a 300% growth explosion in account adoption.
  • Onboarding Friction Reduction: Launched an ML-powered role and data-prediction engine that dropped merchant system configuration time by 90%, maximizing immediate user activation.
  • Conversion Optimization: Implemented strict A/B testing and configuration mechanics to elevate candidate workflow conversion rates to an elite 83% industry benchmark.

Global Supply Chain Analytics & Integrity

Context: Senior Product Manager at Amazon

The Interventions & Outcomes:

  • Revenue Leak Analytics: Built advanced SQL data models across Redshift and PostgreSQL to flag systemic anomalies, launching global logistics software fixes that unlocked $15M in annualized free cash flow.
  • Ecosystem Trust: Partnered with legal, risk, and data science teams to build custom fraud-detection guardrails, lowering global marketplace counterfeit exposure by 20%.

Experience

Jul 2024 — Present
Odeko

Odeko

Principal Product Manager

Odeko is a high-growth B2B supply chain, logistics, and e-commerce platform that modernizes operations for independent cafés and local coffee roasters nationwide. Powering thousands of small businesses across the US, the company streamlines inventory ordering, warehouse distribution, and mobile ordering technology, managing complex physical operations alongside advanced merchant SaaS infrastructure.

  • Engineered $2.5M+ Monetization Roadmap: Designed and scaled targeted in-app upsell mechanisms, subscription mechanics, and recurring order funnels, driving clear product-led growth (PLG) metrics.
  • Pioneered 1:16 "Super Pod" Operations: Successfully directed an outsized cross-functional team of 13 engineers and 3 product designers as the sole Product Manager, achieving elite delivery velocity by integrating Generative AI (Claude, Gemini) to automate
  • Slashed Time to First Order by 85%: Re-architected the end-to-end self-service merchant onboarding infrastructure across 14 separate regional supply markets to accelerate user activation.
  • Secured $1M in Annualized Supply Chain Savings: Partnered with physical logistics and data teams to blueprint automated fleet routing algorithms, optimizing margin efficiency.
  • Integrated $20M+ M&A Infrastructure: Overhauled core transactional logic and billing systems to smoothly absorb major external platform acquisitions without operational downtime.
Mar 2022 — May 2023
OpenComp

OpenComp

Senior Product Manager

OpenComp is a venture-backed (Series A/B), high-growth HR tech and B2B SaaS platform specializing in automated compensation intelligence. The platform leverages machine learning and data modeling to help thousands of employers, tech startups, and enterprise companies design competitive salary bands, structure equitable executive offer letters, and manage organizational talent acquisition pipelines.

  • Accelerated Account Adoption by 300%: Conceptualized, built, and launched the core "Offer Letters" 0-to-1 software vertical, scaling the company's primary user acquisition loop.
  • Reduced Friction in Onboarding by 90%: Shipped an ML-powered predictive data-matching engine that eliminated developer/merchant setup bottlenecks, maximizing immediate product activation.
  • Achieved an 83% Conversion Benchmark: Designed and optimized product-led configuration flows and A/B tested applicant steps to secure elite industry engagement rates.
Oct 2021 — Mar 2022
Amazon

Amazon

Senior Product Manager - Vendor Experience, Security & Trust

Amazon's Marketplace Trust division is an enterprise-scale engineering organization tasked with protecting the integrity of a multi-billion dollar multi-sided retail ecosystem. The division builds global risk frameworks, automated fraud-detection logic, and automated compliance infrastructure to secure transactions for hundreds of millions of worldwide customers and merchants.

  • Migrated Legacy Vendor Workflows: Successfully led a major infrastructure migration from high-friction, legacy spreadsheet-driven listings to a dynamic, app-native vendor console experience, slashing average time-to-list from days down to hours.
  • Optimized Self-Service Catalog Quality: Executed product strategies and feature enhancements across merchant-facing configuration consoles to improve product detail page data quality by 15%, directly lifting customer conversion.
  • Engineered Global Brand Protections: Discovered and launched advanced selection and data-protection products for the Canadian marketplace, reducing counterfeit contact rates by 20% to safeguard brand and supplier trust.
  • Automated Machine Learning Compliance: Partnered with compliance and data science pods to pilot an ML-driven image evaluation framework, successfully cross-checking bilingual image regulations for 75% of weekly marketplace traffic.
Sep 2019 — Sep 2021
Amazon

Amazon

Product Manager - Supply Chain Logistics & Vendor Experience

This core operations and logistics division builds the global supply chain systems, ordering pipelines, and supplier feedback mechanisms that drive Amazon's Private Brands division. The group focuses heavily on optimizing backend ordering infrastructure, freight analytics, and seller platform integration.

  • Generated $15M in Annual Free Cash Flow: Wrote advanced SQL models to systematically audit deep freight, fulfillment, and cross-border tax expense patterns, resulting in the successful launch of Private Brands Global Ordering.
  • Launched Voice of the Vendor Framework: Conceived, designed, and executed the "Voice of the Vendor" feedback network to pinpoint product gaps in ad campaigns and supplier spending via structured analytics and merchant anecdotes, rapidly capturing an immed
  • Built Operational Feedback Infrastructure: Designed and built scalable seller/vendor satisfaction metrics and performance dashboards, aligning multi-pod engineering teams on core business requirements and merchant tooling roadmaps.
Jul 2019 — Sep 2019
Amazon

Amazon

Vendor Manager - Consumer Electronics

Amazon Retail’s Consumer Electronics business unit manages high-volume enterprise supplier partnerships, top-tier inventory health, and multi-million dollar end-to-end P&Ls. The division builds programmatic dashboards to optimize sourcing decisions based on real-time margin, terms, and fulfillment velocities.

  • Scaled Automated Sourcing System ($5M Savings): Wrote and launched a plug-and-play SQL data query and dashboard that dynamically factored complex vendor contracts and terms into automated procurement decisions, scaling the workflow across the entire Consu
  • Owned a $25M Commercial Portfolio: Directly managed top-tier consumer brand relationships, driving double-digit business growth and commanding top-line revenue, negotiations, and supply chains.
May 2017 — Jun 2019
Amazon

Amazon

Brand Specialist - Supplier Growth Operations

The Brand Specialist unit serves as a highly analytical consulting pod within Amazon Retail, explicitly tasked with helping enterprise brands eliminate fulfillment friction, clear catalog errors, and maximize platform self-service tools.

  • Boosted Vendor Tooling Efficiency by 30%: Collaborated directly with strategic enterprise accounts to educate, debug, and optimize vendor platform tool utilization, significantly accelerating their autonomous operational efficiency.
  • Improved Product Availability by 15%: Identified and dismantled complex supplier inbound logistics constraints, optimizing product availability and in-stock metrics for physical media and electronics verticals.
Jul 2016 — Apr 2017

Mr. Bean's Sweet Stop

Founder/Creator

A tofu pudding dessert shop run out of a commercial kitchen that operated through food delivery services.

  • Successfully funded a Kickstarter campaign to start the business
  • Reduced costs by 25% through negotiations with key ingredient suppliers