Leif Franco-Soto

Experience

• 

  Odeko

  Principal Product Manager

  Jul 2024 - Present

  Odeko is a high-growth B2B supply chain, logistics, and e-commerce platform that modernizes operations for independent cafés and local coffee roasters nationwide. Powering thousands of small businesses across the US, the company streamlines inventory ordering, warehouse distribution, and mobile ordering technology, managing complex physical operations alongside advanced merchant SaaS infrastructure.

  • Engineered $2.5M+ Monetization Roadmap: Designed and scaled targeted in-app upsell mechanisms, subscription mechanics, and recurring order funnels, driving clear product-led growth (PLG) metrics.
  • Pioneered 1:16 "Super Pod" Operations: Successfully directed an outsized cross-functional team of 13 engineers and 3 product designers as the sole Product Manager, achieving elite delivery velocity by integrating Generative AI (Claude, Gemini) to automate
  • Slashed Time to First Order by 85%: Re-architected the end-to-end self-service merchant onboarding infrastructure across 14 separate regional supply markets to accelerate user activation.
  • Secured $1M in Annualized Supply Chain Savings: Partnered with physical logistics and data teams to blueprint automated fleet routing algorithms, optimizing margin efficiency.
  • Integrated $20M+ M&A Infrastructure: Overhauled core transactional logic and billing systems to smoothly absorb major external platform acquisitions without operational downtime.
• 

  OpenComp

  Senior Product Manager

  Mar 2022 - May 2023

  OpenComp is a venture-backed (Series A/B), high-growth HR tech and B2B SaaS platform specializing in automated compensation intelligence. The platform leverages machine learning and data modeling to help thousands of employers, tech startups, and enterprise companies design competitive salary bands, structure equitable executive offer letters, and manage organizational talent acquisition pipelines.

  • Accelerated Account Adoption by 300%: Conceptualized, built, and launched the core "Offer Letters" 0-to-1 software vertical, scaling the company's primary user acquisition loop.
  • Reduced Friction in Onboarding by 90%: Shipped an ML-powered predictive data-matching engine that eliminated developer/merchant setup bottlenecks, maximizing immediate product activation.
  • Achieved an 83% Conversion Benchmark: Designed and optimized product-led configuration flows and A/B tested applicant steps to secure elite industry engagement rates.
• 

  Amazon

  Senior Product Manager - Vendor Experience, Security & Trust

  Oct 2021 - Mar 2022

  Amazon's Marketplace Trust division is an enterprise-scale engineering organization tasked with protecting the integrity of a multi-billion dollar multi-sided retail ecosystem. The division builds global risk frameworks, automated fraud-detection logic, and automated compliance infrastructure to secure transactions for hundreds of millions of worldwide customers and merchants.

  • Migrated Legacy Vendor Workflows: Successfully led a major infrastructure migration from high-friction, legacy spreadsheet-driven listings to a dynamic, app-native vendor console experience, slashing average time-to-list from days down to hours.
  • Optimized Self-Service Catalog Quality: Executed product strategies and feature enhancements across merchant-facing configuration consoles to improve product detail page data quality by 15%, directly lifting customer conversion.
  • Engineered Global Brand Protections: Discovered and launched advanced selection and data-protection products for the Canadian marketplace, reducing counterfeit contact rates by 20% to safeguard brand and supplier trust.
  • Automated Machine Learning Compliance: Partnered with compliance and data science pods to pilot an ML-driven image evaluation framework, successfully cross-checking bilingual image regulations for 75% of weekly marketplace traffic.
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  Amazon

  Product Manager - Supply Chain Logistics & Vendor Experience

  Sep 2019 - Sep 2021

  This core operations and logistics division builds the global supply chain systems, ordering pipelines, and supplier feedback mechanisms that drive Amazon's Private Brands division. The group focuses heavily on optimizing backend ordering infrastructure, freight analytics, and seller platform integration.

  • Generated $15M in Annual Free Cash Flow: Wrote advanced SQL models to systematically audit deep freight, fulfillment, and cross-border tax expense patterns, resulting in the successful launch of Private Brands Global Ordering.
  • Launched Voice of the Vendor Framework: Conceived, designed, and executed the "Voice of the Vendor" feedback network to pinpoint product gaps in ad campaigns and supplier spending via structured analytics and merchant anecdotes, rapidly capturing an immed
  • Built Operational Feedback Infrastructure: Designed and built scalable seller/vendor satisfaction metrics and performance dashboards, aligning multi-pod engineering teams on core business requirements and merchant tooling roadmaps.
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  Amazon

  Vendor Manager - Consumer Electronics

  Jul 2019 - Sep 2019

  Amazon Retail’s Consumer Electronics business unit manages high-volume enterprise supplier partnerships, top-tier inventory health, and multi-million dollar end-to-end P&Ls. The division builds programmatic dashboards to optimize sourcing decisions based on real-time margin, terms, and fulfillment velocities.

  • Scaled Automated Sourcing System ($5M Savings): Wrote and launched a plug-and-play SQL data query and dashboard that dynamically factored complex vendor contracts and terms into automated procurement decisions, scaling the workflow across the entire Consu
  • Owned a $25M Commercial Portfolio: Directly managed top-tier consumer brand relationships, driving double-digit business growth and commanding top-line revenue, negotiations, and supply chains.
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  Amazon

  Brand Specialist - Supplier Growth Operations

  May 2017 - Jun 2019

  The Brand Specialist unit serves as a highly analytical consulting pod within Amazon Retail, explicitly tasked with helping enterprise brands eliminate fulfillment friction, clear catalog errors, and maximize platform self-service tools.

  • Boosted Vendor Tooling Efficiency by 30%: Collaborated directly with strategic enterprise accounts to educate, debug, and optimize vendor platform tool utilization, significantly accelerating their autonomous operational efficiency.
  • Improved Product Availability by 15%: Identified and dismantled complex supplier inbound logistics constraints, optimizing product availability and in-stock metrics for physical media and electronics verticals.

• Mr. Bean's Sweet Stop

  Founder/Creator

  Jul 2016 - Apr 2017

  A tofu pudding dessert shop run out of a commercial kitchen that operated through food delivery services.

  • Successfully funded a Kickstarter campaign to start the business
  • Reduced costs by 25% through negotiations with key ingredient suppliers