Marketplace Onboarding & Monetization Architecture
Context: Principal Product Manager at Odeko
The Interventions & Outcomes:
- PLG Transformation: Architected a ground-up self-service merchant onboarding infrastructure, slashing Time to First Order by 85% across 14 distinct regional markets.
- Monetization Levers: Designed in-app upsell widgets and built a Recurring Orders roadmap, generating a run-rate tracking toward $2.5M+ in combined incremental revenue.
- Logistics Efficiency: Partnered with physical operations and data teams to build an automated routing algorithm roadmap, securing $1M in annualized cost savings through fleet efficiency.
- M&A Infrastructure: Re-engineered core transaction logic and billing systems to absorb external platform acquisitions representing $20M+ in integrated revenue.