Leslie Surley Kostrikin

Experience

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  Relocity, Inc.

  Vice President of Marketing

  Jun 2022 - Present

  Relocity is reimagining the global mobility experience. The company enables enterprises to attract, retain, and engage talent globally by connecting their people on the move to their new communities quickly. Its AI-driven workforce mobility platform personalizes on-demand rental assistance and destination services to each transferee’s needs to boost talent effectiveness and wellness. Relocity offers high-touch, in-person destination services and a fully digital employee experience, both enabled through its cutting-edge native mobile app to accommodate all mobile talent. More than 300 enterprises trust Relocity and its platform to lower the costs and carbon footprint of global mobility, while quickly relocating and connecting their people to their key markets — all to increase talent conversion, retention, and engagement. Relocity's core values inspire its people to focus relentlessly on customers, innovation, integrity, and excellence. Relociteers find strength in diversity and are passionate about sustainability, which drives them to expand their platform to further reduce carbon emissions for clients. Relocity serves thousands of cities in more than 40 markets across the United States, Europe, Asia, and Australia. Learn more at www.relocity.com.

  • Partner with CEO to bring new solutions to market, build brand awareness, drive demand, and invest in talent marketing.
  • Launched demand generation and ABM to drive 25% of pipeline, working with sales/alliances; Included planning, execution, and optimization of lead generation to drive MQL’s, pipeline, and revenue; sourced $3M pipeline at first event.
  • Increased brand awareness among ICP’s, changed perceptions through messaging/advertising, tripled LinkedIn followers, produced named testimonials/case studies, and secured four prestigious industry awards, including 2023 Deloitte Fast 500.
• 

  Genpact

  Global Head of Technology and Services Marketing and Analyst Relations

  May 2017 - Apr 2022

  Group CMO for our advisory services and SaaS/PaaS portfolio (cloud-based platform and products) of digital offerings and capabilities — artificial intelligence (AI), big data analytics, intelligent automation, and experience. Passionate about translating corporate vision into differentiated positioning and marketing strategy. Experienced in integrated marketing: branding, messaging, portfolio/product marketing, industry marketing, thought leadership, analyst relations, digital marketing, demand gen, creative services, events, PR, advertising, and partner marketing. Genpact (NYSE: G) is a $4 billion multinational professional services firm that helps global Fortune 500 clients achieve digital transformation and take quantum leaps to future proof their businesses. Genpact digitally transforms enterprises with disruptive technologies so that they can predict the future, connect teams, create exceptional experiences, and solve critical business challenges. Skills: Analytics · Brand Identity · Brand Strategy · Strategic Planning · Strategic Marketing · Business Transformation · Email Marketing · Social Media · Brand Development · Advertising · Copywriting · Demand Generation · Analyst Relations · Display Advertising · Marketing Analytics · Marketing Messaging · Market Planning · SaaS · Brand Awareness · Product Marketing · Strategy · Integrated Marketing

  • Drove $1B in inflow, 200% of engagement target, and 4X increase in client meetings with target buyers by creating an integrated marketing strategy, winning CEO’s “outstanding value creation award”.
  • Increased leadership rankings by 25% from tier 1 and 2 analyst firms through positioning, messaging, and analyst relations.
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  Cornerstone Ondemand

  Director, Global Product and Solutions Marketing

  Jan 2015 - Apr 2017

  Led products and services marketing team, owning messaging and positioning for all segments across 15 verticals, including financial services, retail, life sciences, technology, education, and government. Built, developed, and scaled a high-performing team responsible for launching and growing product usage globally across industries. Launched nine products, repositioned portfolio of 23 products into four unified suites, oversaw quarterly product release messaging, and drove launch of microsite for IT/data security, network security, corporate security, and data privacy. Cornerstone OnDemand (NASDAQ: CSOD), a leading human capital management SaaS provider, delivers recruiting and onboarding, learning (collaborative learning, content, machine learning, and big data analytics), performance (talent mobility and compensation management), and HR administration (including workforce planning) applications.

  • Drove $770M marketing influenced pipeline and $184M sourced revenue in one year through marketing strategy, digital marketing, content, and videos across markets in nine languages.
  • Generated $800K in revenue within four months via mid-funnel prospect webcast by presenting value proposition.

• NuTech IMC Consulting

  Founder & Executive Director, Marketing Communications

  Aug 2011 - Dec 2014

  Advised high-tech brands as a fractional CMO on how to improve branding, positioning, communications, product marketing, partner marketing, sales, and customer service as a strategic management consultant. Used multi-channel integrated marketing programs, including digital (website, advertising, and social media), PR, print, and events to transform brands and strengthen customer relationships. Background includes promotions and sales incentives, case studies, sales enablement, video production, high-touch events, field marketing, and experiential marketing. At NuTech, worked with high tech and telecom companies such as Microsoft, Cisco Systems, British Telecom, Verizon Communications, Intuit, and Symantec as well as other diverse brands such as adidas, Valero, Mitsubishi Motors, Thomson Financial, Biosense Webster, and Utopia Worldwide.

  • Exceeded $200M revenue goals by designing/executing marketing programs for a high-profile B2B2C fintech (positioning, messaging, segmentation, pricing, promotions) and sales enablement (videos, webinars, datasheets, presentations, case studies, talking
  • Achieved 80% in customer adoption for B2B company via product launch of mobility product and an innovative service.
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  Xprize

  Senior Director, Sponsorship Services

  Nov 2009 - Jul 2011

  Oversaw Foundation's global relationships with BT Global Services and Cisco Systems. In the area of Energy & Environment, our mutual goal with Cisco was to generate advances in clean energy, fuel efficient vehicles, climate change, energy distribution/storage, energy efficiency/use, and water resource management. Advances in these fields will lead to greater sustainability and efficiency, while reducing our dependence on fossil fuels. Developed educational programs to teach youth and the general public about energy efficiency and environmental effects. X PRIZE Foundation brings about radical breakthroughs for the benefit of humanity through the use of proactive, incentive-based competitions around Energy & Environment, Lifesciences & Healthcare, Space & Ocean Exploration, and Education & Global Development. Skills: Analytics · Brand Strategy · Strategic Planning · Strategic Marketing · Brand Awareness · Strategy · Integrated Marketing

  • Saved $400K in production expenses, through process improvements and cost rationalization.
  • Optimized value for sponsors/XPRIZE by restructuring sponsorship levels and managed $5M budget across activations.
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  Helloworld, Inc.

  Account Director

  Sep 2006 - Oct 2008

  Directed interactive promotions and partner incentive programs for adidas and Microsoft at HelloWorld, a Merkle company. Led dedicated and cross-functional teams across organization and creative/media agency teams on interactive and retail promotions, loyalty marketing, and sales incentive programs. Delivered high-touch strategic branding, engagement, and retention programs, including traditional/social media and events. HelloWorld is a leading global digital marketing agency, focused on customer engagement, including online and offline audience activations, digital sweepstakes, instant win programs, loyalty programs and legal administration for digital marketing programs, primarily for enterprise clients. Skills: Analytics · Brand Strategy · Strategic Planning · Strategic Marketing · Business Transformation · Demand Generation · Brand Awareness · Strategy

  • Drove $900K in new business and global expansion through executing promotion in 10 countries and seven languages.
  • Increased quality and reduced timeframes 50% by implementing an improved promotions platform.