OSANDI SEKOÚ ROBINSON

Product & Design Leader. Ex: Apple, Square, a16z Crypto

As "The Zero to One" Design Leader, I spearhead multifaceted roles encompassing product design, research, content, and operations. My central focus revolves around nurturing human potential, serving as a cornerstone in the creation of products and organizational cultures that catalyze individuals to achieve their utmost excellence.


Complementing this dedication, I channel my fervor for digital product design into mentorship and guidance for aspiring designers, paving the way for them to make a me…

OSANDI SEKOÚ ROBINSON

Work

Experience

  • Poised

    Poised

    Design & Ventures

    Jan 2019 - Present

    Humane design practice and venture studio.

    • I consult teams and entrepreneurs to build digital products that create measurable value for their customers, while directing initiatives in respect to design frameworks, occasionally systems, usually process, tooling, and research methods.
    • I've gained the respected recognition for adeptly navigating projects from conceptualization to realization, emphasizing strategic vision, organizational evolution, and the creation of adaptable interfaces and products that resonate with users while driving tangible business impact through the achievement of targeted KPIs.
  • Andreessen Horowitz

    Andreessen Horowitz

    Founding Head Of Design (Steath Startup)

    Jan 2022 - Jan 2023

    Founded in 2009 by Marc Andreessen and Ben Horowitz, Andreessen Horowitz (known as "a16z") is a venture capital firm that backs bold entrepreneurs building the future through technology. We are stage agnostic: We invest in seed to late-stage technology companies, across the consumer, enterprise, bio/healthcare, crypto, fintech and games spaces. a16z is defined by respect for the entrepreneur and the entrepreneurial company building process; we know what it’s like to be in the founder’s shoes. The firm is led by general partners, many of whom are former founders/operators, CEOs, or CTOs of successful technology companies, and who have domain expertise ranging from biology to crypto to distributed systems to security to marketplaces to financial services. We aim to connect entrepreneurs, investors, executives, engineers, academics, industry experts, and others in the technology ecosystem. We have built a network of experts including technical and executive talent; top media and marketing resources; Fortune 500/Global 2000 companies; as well as other technology decision makers, influencers, and key opinion leaders. a16z uses this network as part of our commitment to help our portfolio companies grow their business, so our operating teams provide entrepreneurs with access to expertise and insights across the entire spectrum of company building. https://a16z.com/portfolio/ https://a16z.com/podcasts/ https://a16z.com/videos/ http://a16z.com/subscribe

    • Worked alongside the largest venture capitalist on a stealth project for the portfolio's crypto fund.
    • Championed a design-driven culture, collaborating cross-functionally with product, engineering, and marketing to align design initiatives with business goals.
    • Played a pivotal role in shaping the design roadmap, influencing the strategic direction of product development through design insights and crypto-wallet trends.
    • Recruited and directed agency partners, spearheaded branding initiatives, and expanded the internal design team to a size of three members, while simultaneously enhancing design quality to elevate overall standards.
    • Acknowledged by the C-suite and lead investors for transformative design leadership, receiving accolades for instrumental contributions to a16z’s portfolio of pre-seed investments.
  • Fennel

    Fennel

    Founding Designer (Poised Consultant)

    Jan 2021 - Jan 2022

    How big is a company’s carbon footprint? Is that company mixed up in human rights controversies? How many of the companies' workers are unionized? How a company conducts its business impacts everyday people, as well as the world at large. We make this type of information accessible, so you can use it to inform your investment decisions. Introducing Fennel, a mobile investing app that helps people understand a company’s impact through digestible ESG data, as well as past and upcoming shareholder votes. With this information, Fennel allows you to learn more about how companies operate and how they affect the world. Download for 7-day free trial & first month free off your Fennel subscription. Invest. Engage. Make change. Member FINRA & SIPC fennel.com/disclosures Fennel refers to Fennel Markets, Inc., and Fennel Financials LLC. Securities offered through Fennel Financials LLC, member FINRA/SIPC.As a Fennel Financials LLC. (“Fennel”) app user, you are a self-directed investor, meaning that you are individually responsible for determining the suitability of your investment decisions. You alone are responsible for evaluating the merits and risks associated with the use of the Fennel app and trades placed through Fennel are done so at your sole risk and responsibility. Fennel does not offer investment, financial, legal or tax advice. Our employees, agents and representatives are not authorized to give you investment guidance and any instructions you receive from us with respect to your brokerage account will be limited to technical or administrative guidance. Investing involves risk, including the risk of loss. Past performance of any securities product does not guarantee future performance or returns. All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance.

    • Led the end to end UX design and product development for ESG meets M1 meets Robinhood mobile app for social environmental and governing contentious investors.
    • Materialized concepts for the core and broader feature set, not limited to prototypes, that led to FINRA compliance ahead of launch.
    • Worked alongside growth, the CEO, agency partners, and advisors to inspire and develop the brand's identity: drafting RFPs, interviews, and co-facilitating critique sessions.
    • Designed and cowrote pitch deck collateral that led to early seed investments.
  • BlockFi

    BlockFi

    Director Of User Experience & Product Design

    Jan 2020 - Jan 2021

    We provide the wealth management products crypto investors need, all powered by blockchain technology. Currently, we service clients worldwide and in all U.S. states, with USD loans backed by crypto, interest earning accounts, and trading. Learn more about our products, company, and team at BlockFi.com.

    • Shipped updates to mobile and web trade experience peaking above 200%+ trades within the first 3 months of adoption.
    • Designed credit card waitlist, garnering over 60,000 sign-ups in 30 days of closed invitation.
    • Pioneered the establishment of a design operation framework (e.g. leveling, heuristics, design systems, etc.), optimizing workflows between stakeholders, and resource allocation, while enhancing design efficiency by 35%.
    • Maintained and updated design system documentation, keeping it accurate, organized, and easily accessible for stakeholders.
  • Blinkist

    Blinkist

    Principal Product Designer (Squad Lead)

    Jan 2018 - Jan 2019

    Used by over 25 million people worldwide, Blinkist is an award-winning app that finds the most relevant, impactful books and podcasts and distills them down to their key ideas, which can be read or listened to in 15-minute explainers called Blinks. In addition to individual learners, over 1,500 organizations around the globe have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere. To learn more, visit https://www.blinkist.com or blinkist.com/business. To find out more about life at Blinkist, visit our careers site at www.blinkist.com/jobs or follow us on Instagram @behindtheblinks.https://blnk.st/legalimprint

    • Led the re-architecture of Blinkist native applications, having a 25% uptick of engagement and recurring use, namely the discoverability of collections and the adoption of new features such as Blinkist Shortcasts.
    • Designed and prototyped Blinkist Shortcasts, resulting in a 50% higher user engagement rate than projected.
    • Re-designed Blinkist audio player, improving usability, yielding a 25% boost in user engagement.
    • Shaped design processes for a team of five, namely human-centered discovery cognizant of customer feedback, data, and UX research.
  • Ubiquiti Networks

    Ubiquiti Networks

    Principal Mobile Product Designer

    Jan 2014 - Jan 2015

    Rethinking IT careers.ui.com.

    • Designed and prototyped Unifi Video for iPad and iPhone, driving a 25% increase in adoption and securing a 4.5 App Store rating at launch.
    • Pioneered Design Operations initiatives, tooling, and processes, inclusive of C-Suite stakeholders, closing the feedback loop by weeks, while elevating cohesive input across design and engineering touch-points.
    • Collaborated closely with engineers to seamlessly implement native design compositions, significantly improving usability across a diverse user spectrum.
    • Mentored and coached junior designers, fostering a culture of creativity and collaboration.
  • VNYLST

    VNYLST

    Founder, Head of Product & Design

    Jan 2013 - Jan 2016

    We make products we love for people who love vinyl.

    • Crafted and executed the design vision, brand identity, and product development for the VNYLST web commerce store, alongside a geo-proximity native peer-to-peer e-commerce app.
    • Orchestrated business development, fostered growth, led recruitment, and effectively managed a globally distributed team of five engineers across multiple time zones.
    • Nurtured a thriving network of industry luminaries, influencers, and strategic partners, significantly amplifying brand visibility and establishing heightened credibility.
  • Freelance Consultant

    UX Researcher, Product Designer, & Prototyper

    Jan 2013 - Jan 2014

    • Led UX research and design efforts for renowned clients, including Intuit, Direct TV, AT&T, and Belkin, delivering qualitative and quantitative insights to drive design decisions.
    • Partnered closely with startups, aligning product, engineering, and operational teams to strategize application development for enhanced customer adoption, retention, and promotion.
    • Collaborated with cross-functional teams to define problems, map user flows, and prototype solutions for SaaS and consumer web and native applications.
    • Expertly crafted wireframes, site maps, and information architecture, optimizing user experiences across platforms and ensuring optimal usability.
    • Championed user-centered design principles, ensuring elegant flows and interactions catering to a global audience with varying asset fidelity levels.
    • Actively engaged in feedback loops with fellow designers and cross-disciplinary partners, iterating design solutions based on insights and learnings.
    • Thrived in fast-paced environments, embracing ambiguity and daily operational challenges while consistently delivering results.
  • Square Inc.

    Square Inc.

    Product Insights Analyst

    Jan 2012 - Jan 2013

    Invent today. Shape tomorrow.

    • Performed comprehensive field studies, heuristic evaluations, and surveys, translating nuanced insights into actionable, human-centered recommendations for Square Wallet
    • These recommendations drove both strategic and tactical decisions in shaping the design roadmap geo-fencing payments native application, the first of its kind
  • Apple

    Apple

    UX Researcher

    Jan 2011 - Jan 2012

    apple revolutionized personal technology with the introduction of the macintosh in 1984. today, apple leads the world in innovation with iphone, ipad, the mac and apple watch. apple’s three software platforms — ios, os x and watchos — provide seamless experiences across all apple devices and empower people with breakthrough services including the app store, apple music, apple pay and icloud. apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. apple is an equal employment opportunity employer that is committed to inclusion and diversity. we also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities.

    • Skillfully conducted user research at Apple's IS&T division, delivering crucial insights that shaped user-centric product enhancements
    • Translated user feedback into actionable recommendations, driving iterative improvements and boosting usability of Apple Retail mobile and web applications
    • Crafted effective surveys to collect quantitative data and user opinions, guiding data-driven design decisions
  • Apple

    Apple

    Apple Genius

    Jan 2008 - Jan 2011

    apple revolutionized personal technology with the introduction of the macintosh in 1984. today, apple leads the world in innovation with iphone, ipad, the mac and apple watch. apple’s three software platforms — ios, os x and watchos — provide seamless experiences across all apple devices and empower people with breakthrough services including the app store, apple music, apple pay and icloud. apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. apple is an equal employment opportunity employer that is committed to inclusion and diversity. we also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities.

    • Skillfully conducted user research at Apple's IS&T division, delivering crucial insights that shaped user-centric product enhancements.
    • Translated user feedback into actionable recommendations, driving iterative improvements and boosting the usability of Apple Retail mobile and web applications.
    • Crafted effective surveys to collect qualitative feedback and user opinions.

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