Discover the main responsibilities of a Chief Product Officer (CPO) and get a practical CPO job description template. Find out about CPO salaries and the best way to hire one.
Sanjiv Baxi
One Venture at a Time
I'm a former founder with background in both venture-backed and bootstrapped companies, known for raising $2 million in venture capital and achieving $1 million in revenue within the first year. I also independently established two fashion ventures, focusing on sustainable and local product development.
At Shutterstock, I was known for launching new businesses, serving as the right-hand to the GM of Enterprise, and contributing significantly to the CEO's strategic projects.
Having lived in New York and San Francisco, I now call Los Angeles my home.
Work
Exceeding the Million Mark
https://www.rebate.us/Raised $2 million in venture capital, rapidly launched our product in two months, and achieved $1 million in revenue within the first year.
Empowering Sustainable Textile Collaboration
Designed a textile marketplace that fostered collaboration between fabric suppliers and emerging fashion brands, to enhance local utilization and promote sustainable materials while driving transparency and eco-conscious practices in the industry.
Integrating Style and Business
Introduced a men's fashion line that blended business and streetwear for adults aged 25-40 by leveraging Instagram to boost website traffic leading to enhanced brand visibility and increased engagement.
Redefining Creative Marketing Search
https://www.shutterstock.com/discover/shutterstock-aiLaunched the first version of Shutterstock's AI search in 2016, formerly named Shutterstock Labs, with a team of two engineers, revolutionizing how marketers find and use high-quality visuals and content.
Unlocking Independence: Free Stock Photos
https://www.freestock.com/Developed an affiliate marketing website for creative marketers through the creation of a free stock photo platform. Within six months there was reduction our traffic dependency from commission-based partners.
Launching a Sales-Ready Creative Platform
https://www.shutterstock.com/blog/infographic-team-experienceLaunched a creative platform for small to medium-sized businesses, equipping the sales team with comprehensive training on target audiences, pitching techniques, pricing strategies, and effective messaging.
Revolutionizing Creative Marketing: Plugin Ecosystem
https://www.shutterstock.com/explore/pluginsIntroduced Shutterstock plugin/extension for creative marketers, which involved forging partnerships with Microsoft, Adobe, and Apple, along with the development of a dedicated engineering team for seamless API integrations and ecosystem growth.
Experience
Rebate
Founder, CEO
Nov 2020 - Dec 2023
Rebate, a VC-backed fintech company, specializes in automating tax credit analysis for small businesses, streamlining their access to federal and state tax credits and fostering their financial growth and efficiency
- Founded and led a tax service and technology company, securing over $20 million in federal and state tax credits for small businesses
- Secured $2 million in venture capital from U.S. and UK firms, including initial funding from the Founder of Shutterstock
- Led a team of 21 (6 employees and 15 contractors), driving the company to $1 million in first-year sales
- Rapidly transformed Rebate from a concept to a venture-backed business in 2 months, achieving the first sale within 4 months
Shutterstock
Director, Enterprise Strategy & Operations
Mar 2017 - Nov 2018
Shutterstock is a global provider of stock photography, stock footage, stock music, and editing tools.
- Right-hand to the GM of Enterprise, leading go-to-market strategy development for new product initiatives that generated over $13 million in sales
- Developed the pioneering version of our AI platform, 'Shutterstock Labs,' resulting in an impressive surge of over 56k search queries within just two months
- Orchestrated the launch and continuous management of Freestock.com as our affiliate venture, leading to reduction in referral traffic dependency on external partners
- Managed Offset.com, a $14 million business, cultivating cross-functional internal partnerships to drive sales growth and optimize business performance
Shutterstock
Senior Manager, Business Development & API Programs
Oct 2015 - Mar 2017
Shutterstock is a global provider of stock photography, stock footage, stock music, and editing tools.
- Secured a valuable Microsoft partnership and led the development of a MS PowerPoint add-on, resulting in $80,000 in net new business and earning the Microsoft Office Partnership of the Year award
- Obtained new budget from the executive team, leading to the establishment of the plug-in/extension team and enabling transformative integrated partnerships
- Coordinated cross-functional efforts between internal sales and product teams, resulting in the seamless integration of platforms following the successful Webdam.com acquisition
Hearsay Systems
Manager, Strategic Alliances
Jun 2013 - Jul 2015
Hearsay Systems is a leading financial services firm specializing in compliant texting, social selling, and website solutions. The company is committed to reinventing the client experience in the financial sector, offering innovative and efficient engagement solutions for financial service professionals.
- Successfully landed a content partnership, enabling distribution within our technology platform and resulting in a $500,000 increase in the sales pipeline
- Collaboratively managed critical partnerships with Vice President, focusing on industry alliances and executing successful go-to-market strategies for special access API programs
Hearsay Systems
Sales Representative
Mar 2012 - Jun 2013
Hearsay Systems is a leading financial services firm specializing in compliant texting, social selling, and website solutions. The company is committed to reinventing the client experience in the financial sector, offering innovative and efficient engagement solutions for financial service professionals.
- Generated $1.2 million in new sales pipeline and identified $2 million in upselling opportunities, resulting in a $400,000 increase in revenue
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