Alison Grippo

Product and Program Leader with a love for getting her hands dirty.

I'm a former co-founder and agency executive who has led product strategy, development, and operations for over 20 years. Clients have included Apple, Restoration Hardware, Edelman Financial, Beyond, Pepsi, Google, Sirius XM, and more.

My specialty is driving scale and growth for product teams and businesses. From ideation through monetization, optimization, and operations, I can help lead an existing team; I can help build new teams and drive concepts into tangible products. Most critically, I a…

Alison Grippo



  • Nuorder Inc.

    Nuorder Inc.

    Group Product Manager

    Oct 2019 - Mar 2022

    Largest wholesale high fashion B2B Marketplace. Led the creation and development of NuORDER Payments, unlocking passive revenue from near 1 Billion in transaction volume.

    • Product Strategy
    • Vendor selection and management
    • API development
    • Custom financial reporting
    • Interchange + rates
    • User Research
    • Go to Market and Product Marketing.
  • Hyfn


    Vice President, Product

    Oct 2017 - Sep 2019

    Developed a B2B Social marketing tool allowing franchise owners to customize, localize, and traffic corporate marketing to increase conversion and decrease customer acquisition costs.

    • Over 10,000 MAUs within 8 weeks of luanch.
    • CAC reduction from $400.00 to $17.00 for major exercise franchise.
    • AI/ML budget engine for planning spend and timing to help non marketers.
  • Glass Factory

    Glass Factory

    Co Founder and Head of Product

    Sep 2015 - Oct 2017

    SAAS-based operations and product/resource planning tool integrated with timesheets and key finance information.

    • Conceived of Concept
    • Proved Market Fit
    • Converted all Beta clients to paid at launch
    • Product Strategy, Marketing, UX, Development and Design
    • Developed automated sales strategy
  • Aol



    May 2014 - Sep 2014

    Interim role to help with strategic partnership development and potential new channels, including an original eSports channel.

    • Market Research
    • Revenue Modelling
    • Product Strategy (Partnership generated products)
  • Huge


    Vice President, Director of Program Management and Delivery

    Dec 2009 - Mar 2014

    Ad Age Agency of the Year part of the IPG group. Global leader for all products and projects. Hands-on leadership of accounts over 15+ Million in revenue. Opened multiple offices, and leader of the San Francisco office.

    • Generated over 50M in New Business
    • Multiple awards: Cannes Lion, Agency of the Year, Social Campaign of the year.
    • P&L Management
  • Icrossing


    Director, Delivery Management

    Feb 2008 - Apr 2009

    Led the development of all online marketing and product development for Altria.

    • Launched Copper Label Music competition
    • Managed team of over 200 across the globe.

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  • OSANDI SEKOÚ ROBINSON profile image
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    4. Usability
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  • Amy Maher profile image
    Amy Maher
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    2. Product Strategy
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