Product and Program Leader with a love for getting her hands dirty.
I'm a former co-founder and agency executive who has led product strategy, development, and operations for over 20 years. Clients have included Apple, Restoration Hardware, Edelman Financial, Beyond, Pepsi, Google, Sirius XM, and more.
My specialty is driving scale and growth for product teams and businesses. From ideation through monetization, optimization, and operations, I can help lead an existing team; I can help build new teams and drive concepts into tangible products. Most critically, I am here to do the work of the senior-level team members you need but may not be able to afford as an FTE.
I'm currently looking for new fractional roles, having been the former Director of Product development for a drop shipping marketplace. I have experience in commerce, marketing, fulfillment, payments, and other fintech. If you're a founder or CEO wearing multiple hats, leading products, and the company, I can fill the gap of dedicated product leadership and work (I don't toss things over walls; I'm there to bring something to life). I'm looking to work with businesses with a product with a proven market fit that needs to explode; consider me gasoline to throw on an existing fire.
Largest wholesale high fashion B2B Marketplace. Led the creation and development of NuORDER Payments, unlocking passive revenue from near 1 Billion in transaction volume.
Product Strategy
Vendor selection and management
API development
Custom financial reporting
Interchange + rates
User Research
Go to Market and Product Marketing.
Oct 2017 — Sep 2019
Hyfn
Vice President, Product
Developed a B2B Social marketing tool allowing franchise owners to customize, localize, and traffic corporate marketing to increase conversion and decrease customer acquisition costs.
Over 10,000 MAUs within 8 weeks of luanch.
CAC reduction from $400.00 to $17.00 for major exercise franchise.
AI/ML budget engine for planning spend and timing to help non marketers.
Sep 2015 — Oct 2017
Glass Factory
Co Founder and Head of Product
SAAS-based operations and product/resource planning tool integrated with timesheets and key finance information.
Conceived of Concept
Proved Market Fit
Converted all Beta clients to paid at launch
Product Strategy, Marketing, UX, Development and Design
Developed automated sales strategy
May 2014 — Sep 2014
Aol
Consultant
Interim role to help with strategic partnership development and potential new channels, including an original eSports channel.
Market Research
Revenue Modelling
Product Strategy (Partnership generated products)
Dec 2009 — Mar 2014
Huge
Vice President, Director of Program Management and Delivery
Ad Age Agency of the Year part of the IPG group. Global leader for all products and projects. Hands-on leadership of accounts over 15+ Million in revenue. Opened multiple offices, and leader of the San Francisco office.
Generated over 50M in New Business
Multiple awards: Cannes Lion, Agency of the Year, Social Campaign of the year.
P&L Management
Feb 2008 — Apr 2009
Icrossing
Director, Delivery Management
Led the development of all online marketing and product development for Altria.
Discover what a Head of Product does, how much they earn, and what skills they need for success. Learn how to hire a flexible, fractional product leader.
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