Silvi Specter

Early-Stage SaaS Startup Marketing Consultant | Prev. Early Lemonade employee

I build marketing machines from scratch for early-stage SaaS startups. I create high-performing branding, go-to-market programs, and demand generation campaigns. I previously led brand and content as the 25th employee at Lemonade (NYSE:LMND), and led the marketing team at Healthee. With passion and creativity, I optimize for ROI and pour my heart into every startup as if it were my own. Born in Philly, lived in Tel Aviv, and based in Williamsburg, NYC with my husband and cavapoo, Mochi.

Silvi Specter



  • Healthee


    Director of Marketing

    Jan 2022 - Mar 2023

    Healthee is changing the healthcare experience by making it easier, faster, and more efficient to get care. Our comprehensive platform provides personalized, instant, and uncomplicated answers to coverage, treatment, and benefits questions, end-to-end Open Enrollment support, and tailored preventive care suggestions. Healthee saves HR teams time on benefits-related admin work, gives brokers a competitive edge, and empowers employees to take control of their health!

    • Led their marketing team of 5
    • Spearheaded their rebrand & website refresh
    • Led their demand generation strategy
  • Lemonade


    Content and Social Lead

    May 2017 - Jun 2021

    Lemonade is digital insurance built on social impact. That means you can sign up instantly to cover your stuff, home, pets, family and car all within one app. It also means your unused premiums are donated to a charity of your choice through Lemonade’s Giveback, which has given over $4 million to non-profit organizations around the world. See how we’re changing insurance, starting with everything.

    • Joined as the 25th employee, left when they were 1000+ employees
    • Led their content and branding for their first 2 years in market
    • Spearheaded viral Instagram #CoveredByLemonade, which was requested by NYSE to be the face of Lemonade's IPO
    • Led their social media team for 2 years, managing 3 employees

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