Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Silvi Specter
Early-Stage SaaS Startup Marketing Consultant | Prev. Early Lemonade employee
I build marketing machines from scratch for early-stage SaaS startups. I create high-performing branding, go-to-market programs, and demand generation campaigns. I previously led brand and content as the 25th employee at Lemonade (NYSE:LMND), and led the marketing team at Healthee. With passion and creativity, I optimize for ROI and pour my heart into every startup as if it were my own. Born in Philly, lived in Tel Aviv, and based in Williamsburg, NYC with my husband and cavapoo, Mochi.
Work
Lemonade: Insurance Built for the 21st Century
https://lemonade.comLemonade, America’s top-rated insurtech company, protects your family and your belongings—at home, and everywhere else. Sign up in seconds, get paid in minutes.
Healthee: Health Benefits, Simplified
https://healthee.com/Healthee is changing the health benefits experience by making it easier, faster, and more efficient to use your health insurance and get care.
Cardless: Embedded Credit Card Platform
https://www.cardless.com/Cardless helps brands provide their best customers with a Credit Card experience that’s smoother, and more meaningfully rewarding. Embedded co-branded credit cards, faster and more flexibly than you’d imagine.
Nirvana: Benefit Verification Technology
https://www.meetnirvana.com/Healthcare providers finally have a simpler, smarter, and shockingly easy way to check patient benefits with 94% accuracy — without consuming their staff's time and resources.
ClassKite: Simple Class Registration Software
https://classkite.com/With ClassKite, after-school program business owners can finally start collecting student registrations online in just 30 seconds.
Dime: Unify Your Accounting Firm
https://www.joindime.io/Dime automates core accounting workflows so you can optimize operations, unlock advisory capacity, and strengthen client relationships.
ENTR: Product Development, Simplified
https://www.entrtechnologies.com/An automated workflow solution that take your products from idea to market, helping food and beverage companies develop faster, drive revenue, and reduce regulatory risk.
Experience
Healthee
Director of Marketing
Jan 2022 - Mar 2023
Healthee is changing the healthcare experience by making it easier, faster, and more efficient to get care. Our comprehensive platform provides personalized, instant, and uncomplicated answers to coverage, treatment, and benefits questions, end-to-end Open Enrollment support, and tailored preventive care suggestions. Healthee saves HR teams time on benefits-related admin work, gives brokers a competitive edge, and empowers employees to take control of their health!
- Led their marketing team of 5
- Spearheaded their rebrand & website refresh
- Led their demand generation strategy
Lemonade
Content and Social Lead
May 2017 - Jun 2021
Lemonade is digital insurance built on social impact. That means you can sign up instantly to cover your stuff, home, pets, family and car all within one app. It also means your unused premiums are donated to a charity of your choice through Lemonade’s Giveback, which has given over $4 million to non-profit organizations around the world. See how we’re changing insurance, starting with everything.
- Joined as the 25th employee, left when they were 1000+ employees
- Led their content and branding for their first 2 years in market
- Spearheaded viral Instagram #CoveredByLemonade, which was requested by NYSE to be the face of Lemonade's IPO
- Led their social media team for 2 years, managing 3 employees
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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