My experience is predominantly B2B in a variety of SaaS and Fintech with a focus on the SMB and Mid Market segments. I'm world-class at building the foundational sales motion and organization with a history of going from "zero to one" in a short time frame.
At Interseller I was employee #1 and owned all revenue and customer facing operations. In 3 years I hired and managed a team to 8, driving revenue from low 5 to healthy 7 figures of ARR before an acquisition by Greenhouse.io.
After Interseller I joined Keep, hired by the CEO as the first Sales Lead (executive position) to help build the Brex + Mercury Bank for cross-border businesses in Canada. My responsibilities included all things go-to-market. I sourced and ran 1100+ demos over 14 months, leading to a $10m+ funding round from a top-tier VC in the worst startup fundraising environment in decades.
I am a "full stack" sales operator with expertise in top of funnel, full cycle sales, sales management, revenue operations, Go-to-Market Engineering, growth hacking, customer success and retention, and strategy. I also know how to recruit, hire, train, and coach.
Whether you are a founder-led sales motion looking to nail PMF, or build your first real sales team, or an existing organization seeking lift through process improvement or new channel/GTM experiments, I'm at your service.
I'm a salty old dog, I've seen it all, heard em' all and done almost all of it all. The world is full, now more than ever, of blowhards with little experience or ability. I do not recommend or endorse lightly. Steve is one of the rare ones who can actually do the work, not just talk about it. Most people in this space are strategy or implementation, he's both, and that's genuinely uncommon. The first time he sent me a Loom walking through what he'd built, I thought this guys talent was off the charts. He's a natural educator and he's deep in the weeds on the tactical stuff in a way almost nobody else is. When someone says to me "I just want somebody who'll actually build and run this for me" there's only one name I would ever put forward. That's Steven Brady.
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Jonny StakerCEO/Founder, Vanquish Consulting
I hired Steve to build the Porsche of go-to-market engines for Journey. It was the best segmentation and personalization I’ve ever seen. He’s the rare operator who can sharpen your positioning AND go execute on it at a level almost nobody else can match.
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Danny ChuCEO/Founder, Journey.io
When we first partnered with Steven we were at ground zero. We had done some in-network outreach but had no prospects, no opportunities, and no understanding of how to get started. After just 2 months we had a repeatable outbound system for LinkedIn and email generating 10-15 meetings per month. After 4 months we had our first 3 design partners on board. In just 4 months I feel like we learned and progressed what would have taken 10-12 months of expensive, painful trial and error on our own. Highly recommend working 1:1 with Steven for his no-nonsense approach to building the fundamentals of a repeatable sales motion that gets results fast.
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Mark Hendriksco-founder, Lightyear
When we first partnered with Steve we were struggling to find the right ICP and booking only 15 meetings per month. After just 2 months he helped us repackage our offering resulting in us booking 60+ meetings per month while growing ARR at 30%+ MoM
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Ryan FramptonCEO/Founder, CoRecruit
Steven is a world-class operator and the only person I knew I wanted to lead the initial go to market functions for Keep. He is the rare full-stack sales leader, a founder dreams of, and one of the most enjoyable people I've ever worked alongside. If you get a chance to work with Steven, do it!
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Oliver TakachCEO/Founder, Keep Technologies
I can't recommend Steven enough. When I started with Steven, I had a handful of consulting clients and was stuck in the feast or famine cycle. I had an idea for a more scalable offering but 0 GTM experience/plan/know-how. Through working with Steven, we were able to scale past $10k of MRR in under 6 months. Thanks, Steven!
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Brent LemieuxCEO/Founder, Capsa Intelligence
I've worked with a lot of consultants and GTM advisors over the years, and Brady stands out. He's the rare combination of someone who can think strategically about pipeline generation and actually architect the systems, craft the messaging, and execute the plays himself.When we started working together at Champify, I was honest with him—we needed to juice revenue fast, and our typical outbound plays were losing effectiveness. Brady came in, assessed the situation, and immediately identified that our closed-lost accounts were an underworked goldmine. Instead of just telling me that (which I already knew), he actually built the infrastructure to work them properly.Here's what he did: He took our list of closed-lost accounts, pulled the right contacts, built custom LinkedIn campaigns with personalized messaging, and orchestrated a multi-touch sequence that included connection requests, DMs with screenshots of our own product data, and coordinated follow-ups. The whole thing was methodical but didn't feel robotic.The results over first 4 weeks:572 connections sent-- 260 accepted (45.5% acceptance rate)-- 58 replies total, 22.3% reply rate-- 19 positive replies—people asking follow-up questions, saying "let me check internally," genuinely engaged-- 8 booked meetings from the campaign~$380K in pipeline addedFor those counting, that's roughly 1 meeting for every 70 connection requests sent. For anyone who's done LinkedIn outbound, you know those numbers are strong—especially into accounts that had already said no to us before.But the stats only tell part of the story. What I value most about Brady is how he thinks. Our calls feel like strategy sessions and therapy sessions rolled into one. He's a great sounding board when I need to think through top of funnel strategies, how to position against competitors, or just vent about how brutal selling into sales and marketing tech is right now.He doesn't just nod along either. He'll push back, tell me when an offer isn't landing, or suggest we pivot the approach mid-campaign based on what he's seeing in the reply data. That kind of real-time judgment is hard to find.If you're a founder or GTM leader who needs someone to actually build and execute LinkedIn as a channel—not only advise on it—and you want someone who gets the nuance of B2B sales cycles, Brady's your guy. He's helped us work smarter on accounts we'd already touched, and that's added real dollars to our pipeline when we needed it most.Happy to talk to anyone considering working with him!
Interseller helps recruiters find and make contact with candidates by finding their email and sending email sequences
Experience
Aug 2025 — Present
HeyReach.io
Certified Expert Partner
This is how you’ll 10x LinkedIn outbound. Unlimited senders, one fixed cost. HeyReach helps agencies, sales teams, and GTM experts automate LinkedIn outreach and book more meetings.
Recognized by HeyReach.io as one of the top 1% of HeyReach users and experts.
The Mister Brady Method is officially recognized as a high-performing playbook by the HeyReach team.
Mister Brady Method is a LinkedIn-centric outbound motion that leverages social engagement signals and AI research.
Built segmented prospecting lists and automated sending of content plus segment-specific messages that feel like mind reading.
Jan 2021 — Present
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misterbrady.com
Founder/CEO
misterbrady.com is a company.
Founder and CEO offering MRR growth and GTM consultancy to SaaS companies.
Available for consultations via DM, email (steve@misterbrady.com), or WhatsApp (+351.961.418.502).
Jan 2021 — Present
SXS Consulting, LLC
Founder
I am world-class at 0-1 stage GTM systems builds and strategy execution, with multiple $0-$1m+ journeys as employee #1. I provide strategy, leadership, DFY services, systems design and implementation, coaching, fractional "hands on keys" work...
If your MRR got your feeling WTF, we should talk.
Champify: 8 booked meetings from the campaign ~$380K in pipeline added...in 4 weeks
CoRecruit: 60+ meetings per month (up from 15) while growing ARR at 30%+ MoM...in 2 months
Capsa Intelligence: "we were able to scale past $10k of MRR in under 6 months working with Steven" - Brent, founder/CEO
Jan 2025 — Dec 2026
Iterate - User-friendly research tools
GTM/Partnerships
Discover Customer Insights Management (CIM), a new way to listen, learn, and act to create your happiest customers.
Led GTM and partnerships to expand Iterate’s CIM adoption across product and research teams.
Built strategic partnerships to surface customer insights into core buyer workflows.
Scaled partner-driven lead sources and integrations to accelerate product-led growth.
Jun 2024 — Oct 2024
Lightyear
GTM Advisor
Write powerful integrations in a few lines of code.
"In just 4 months I feel like we learned and progressed what would have taken 10-12 months of expensive, painful trial and error on our own."
"Highly recommend working 1:1 with Steven for his no-nonsense approach to building the fundamentals of a repeatable sales motion that gets results fast."
Mar 2024 — Apr 2024
Mercator
GTM Advisor
Mercator builds Generative AI data analytics tools, including Dubo, for writing faster, cheaper, and smarter SQL. Mercator is backed by Y Combinator, Tribe Capital, Rebel Fund, Soma Capital, Valor Equity Partners, Amplify Partners.
The founders spent 18 months building and failed to find any customers for 6 months. We landed their first customer in 4 weeks working together.
Biggest win? Helping them realize "we do not have 'it' to push through this and we need to wind down before runway is at zero in the coming months"
Dec 2023 — Mar 2024
Dover
Fractional GTM Lead
Dover is the ultimate recruiting solution for startups. I was hired by the CEO/co-founder to develop and execute a new enterprise GTM motion targeting Talent teams of software companies at the enterprise level.
Sep 2023 — Jan 2024
CoRecruit
Business Development Advisor
CoRecruit (formerly Quil) was struggling to find PMF at the time, focusing on the crowded RevTech market where they could not differentiate and win. I suggested we try the Recruiting market as I could see the value and an opportunity to be more of a differentiated/category creating solution.
Today CoRecruit is used by 1000+ recruitment firms to make more placements and automate 8 hours of admin work per recruiter per week. CoRecruit automates interview notes, ATS updates, and candidate submittals so you can focus on people, not paperwork.
"Before Steven we were struggling with ICP/PMF, booking only 15 meetings per month with few wins. After just 2 months he helped us repackage our offering resulting in us booking 60+ meetings per month while growing ARR at 30%+ MoM" - CEO Ryan Frampton
Apr 2022 — May 2023
Keep Technologies
Founding team - Sales Lead
Keep offers a checking account and credit card for Canadian SMBs. Businesses get better cashback rewards on card spend, lower domestic and international wire fees, currency conversion at a fair price, and increased credit limits for working capital needs.
Keep is building the Brex + Mercury Bank for cross-border businesses in Canada.
Hired by CEO as the first Sales Lead (executive position) and my responsibilities included all things go-to-market. Oversaw tremendous customer and revenue growth during the first year, leading to a $10m+ funding round from a top-tier VC in the worst startup fundraising environment in decades.
Learned just how awful (yet profitable) Canadian banks are to their business clients and reinforced my belief that Canadians are the nicest people on the planet.
Jan 2021 — Dec 2021
G2i Inc.
Director Of Business Development (fractional)
G2i is the only hiring platform that puts developer health first. We connect qualified developers with incredible companies committed to improving developers' mental, physical, and emotional health and well-being. This approach begins with providing developers and clients with a transparent hiring process. Companies get access to in-depth, performance-ranked developer profiles through our deep vetting process, technical interviews, as well as cultural and language assessments.G2i focuses on vetting and serving clients that support the developer health mission — leveraging our expertise to match individuals with work environments that improve their health, support recovery from burnout, and enable professional growth through restful work. More information about our mission and commitment to developers and clients can be found on https://g2i.co or follow us on Twitter @g2i_co.
Designed and executed SDR function, including prospecting processes, enablement stack, comp plans, and interview/hiring plan
Hired, trained, and managed two SDRs
Created and lead initial "candidate marketing" function to leverage outbound processes for sourcing and onboarding new engineering talent
Assisted with hiring and onboarding VP of Sales replacement
Oct 2017 — Nov 2020
Interseller
Head of Sales
Acquired by Greenhouse October 2021
1️⃣ Employee #1
👨👩👧👦 Scaled revenue org from 1 to 8
🏦 Responsible for all revenue and GTM functions
📈 Increased paying users from 100 -> 1500+
...all with only one pre-seed funding round 😎
Mar 2015 — Oct 2017
Square
Account Executive
Invent today. Shape tomorrow.
Working to make commerce easy.
IPO (Nov '15) that was cool.
Aug 2013 — Feb 2015
ShopKeep, a Lightspeed Company
Account Executive
Powering the businesses that are the backbone of the global economy, Lightspeed’s commerce platform helps merchants simplify, scale, and provide exceptional customer experiences.
Sold cloud POS solutions to independent retailers and restaurants using ShopKeep by Lightspeed.
Managed full sales cycle from prospecting to onboarding and merchant activation.
Onboarded customers to ShopKeep, driving adoption of POS features and recurring revenue.
Jan 2013 — Jul 2013
SinglePlatform
Account Executive
Since being founded in 2010, SinglePlatform has been helping local businesses get new customers by enabling them to publish their most important information everywhere consumers are making decisions online. Over 40,000 businesses rely on SinglePlatform everyday to showcase and update their menus, products, and services on the web's most popular sites and apps, all from one place.
After being named one of the most promising startups in America, SinglePlatform was acquired and joined the Constant Contact family in June 2012.
Visit http://www.singleplatform.com for more information.
Evangelized and educated SMB owners on the SinglePlatform products, services, and tools that improve visibility for small business through leveraging mobile technology and hyper local search. Guided customers through the tools and techniques best suited for their needs while consistently demonstrating the importance and value of digital store front management and mobile search.
Jul 2012 — Sep 2012
Warby Parker
Customer Experience Associate
Warby Parker is a lifestyle brand offering designer eyewear at revolutionary prices while operating as a socially conscious business.
Served as a Customer Experience Associate supporting omnichannel eyewear customers.
Resolved inquiries, managed returns and exchanges, and ensured a high-touch customer experience.
Collaborated with ops and retail teams to improve store and online support workflows.
Mar 2009 — Dec 2012
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None
Day Trader
None is a company.
Traded equities and derivatives as an independent day trader managing intraday positions.
Executed high-frequency and swing trades using technical analysis and strict risk controls.
Monitored market news and liquidity to optimize entry and exit timing across multiple asset classes.
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