Tyler Durman

Experience

• 

  Ignition Growth Consulting

  CEO & Founder | Fractional Head of Growth Marketing

  Oct 2022 - Present

  Ignition Growth Consulting provides fractional growth marketing and marketing operations subscription services for B2B SaaS startups. I founded Ignition Growth Consulting after seeing firsthand how critical, yet misunderstood, measuring and running growth marketing programs is for high-growth B2B SaaS organizations. I believe that you as a founder, CEO, or marketing executive should feel empowered to drive the growth of your company by knowing what’s working at any given moment with proper measurement and reporting, what next campaigns or initiatives are going live, and what was accomplished and how it’s generating revenue.

  • Led Marketing Campaign to Sell Out Tickets to Client's In-Person, One-Day Conference
  • Built Attribution Across the Buying Journey in HubSpot for 5 Clients
  • Led Promotions for Client's Webinar Earning More than 1,000 Registrants
• 

  data.world

  Manager, Growth Marketing

  Feb 2018 - Sep 2022

  • Drove 70-80% of closed won deals from $0 to >$10,000,000 in annual recurring revenue by establishing the growth marketing team, recruiting, developing, and leading a team of five
  • Led team to exceed Marketing Qualified Lead and Deal Creation targets with greater than +15% quarter-over-quarter growth during the COVID-19 pandemic by owning campaign strategy from planning and analysis to execution and measurement
  • Generated thousands of leads and millions in new pipeline for our sales team to close by owning events strategy and execution across more than twelve sponsored webinars, virtual conferences, intimate executive virtual roundtables, one in-person sponsored
  • Scaled team productivity by 90% with scrum via Asana implementation and Hubspot workflows, reducing time spent on complex processes for launching webinars, white papers, and partner campaigns
  • Achieved MQL targets on $25-100 Cost Per Lead in LinkedIn Ads, Google Ads, AdRoll, Facebook Ads, and content syndication programs on a $50,000/month budget by managing paid media strategy and media manager
  • Created demand for nascent product category with content marketing through programs such as a top ten podcast and live social media broadcast, SEO-focused blog strategy, and video-based organic social strategy
  • Established and expanded best practices for measuring ROI and budget efficacy for key programs such as events, paid media, SEO, website, podcast, email marketing, and content
  • Delivered 50% of demo requests from SEO efforts by leading strategy across a new agency, internal content staff, and external content writers
  • Coached staff of five with junior employees to own webinar delivery and promotion, marketing asset and channel attribution, campaign management, ad and email copywriting, video production, nurture campaigns, social media management, podcast production and
• 

  Onespot

  Product Marketing Manager

  Jul 2015 - Feb 2018

  • Generated $10,000,000 in new pipeline through upgrading partner positioning strategy with Salesforce Marketing Cloud and Adobe Marketing Cloud products, enabling sales to reduce conversations on feature and functionality redundancy with clients’ current m
  • Influenced 80% of new opportunities by leading content marketing strategy through production and promotion of case studies, partner webinars, thought leadership blog posts, targeted one-pagers, ultimate guides, and more
  • Created $40,000,000 in addressable market opportunity by creating Ideal Customer Profile and Target Account Criteria used to identify more than four hundred winnable accounts
• 

  Get Smart Content

  Market Development Team Lead

  Mar 2014 - Jul 2015

  • Tripled team achievement with same number of representatives within one calendar year by sustainably increasing number of outreaches completed per representative on target account lists
  • Sourced $330,000 in closed-won business with an ACV of $25,000, including record forty-five on-site meetings set for one trade show
  • Achieved 90-110% of individual quota and 90-100% team quota consistently