Hazel Quimpo

Experience

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  Moms in Tech

  Marketing Director

  Jun 2023 - Present

  Moms in Tech is a vibrant organic community of 18,000 Moms working within tech roles or within the tech industry. I lead the marketing efforts.

  • Salary Survey Campaign - Grew a brand new email list to 1k subscribers overnight
  • Layoff Survival Guide - Ideated, Produced, Wrote and Designed Layoff Guide which actively garners new subscribers daily
  • Email Growth - Implemented Email Newsletter and Grew Sponsorship Program
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  The Clever

  Freelance AI and Marketing Consultant

  Nov 2022 - Present

  I started The Clever to help small and medium teams do big things with their marketing without losing their personal touch. We use AI and automation to make marketing tasks easier and let businesses focus on what they really love.

  • Saved Time with Automation: With tools like Zapier and ClickUp, I made boring tasks run by themselves. This means businesses save up to 30 hours a week, giving them more time for the fun parts of their job.
  • Taught Businesses About AI: I showed people how to use AI and automation in simple steps. Now, they can use these tools on their own to grow their business.
  • Made Smart Marketing Tools Easy: I came up with ways to use AI that turn simple ideas into full marketing plans. This includes planning out a whole month of posts or making web pages that get people interested.
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  Longbeachize

  Community Marketing Partner

  Apr 2023 - Sep 2023

  At Longbeachize, I transformed a buzzing local community into a revenue-generating powerhouse—no extra staff needed. My mission at Longbeachize was simple: empower local businesses to grow efficiently via community in an ultra-modern way. I worked hand-in-hand with entrepreneurs, providing strategic guidance and badass solutions.

  • Kickstarted a popular email newsletter that became a magnet for sponsor opportunities.
  • Amplified social media audiences by a staggering 30% within just the first two months.
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  StellarWP

  Sr. Director of Marketing

  Apr 2021 - Nov 2022

  StellarWP is a leading brand of products in the WordPress space. It's housed within The Liquid Web brand and I was the one behind making StellarWP an idea and a reality. Within the span of a year LiquidWeb acquired six WordPress solutions, it was a whirlwind of a ride with lots of successes along the way.

  • Led the Stellar brand's marketing strategy, guiding it to become a multi-million ARR software company.
  • Instrumental in establishing StellarWP as a trusted name in WordPress through employee-led campaigns.
  • Managed the marketing integration and go-to-market strategies for six brand acquisitions, contributing to a 25% revenue increase.
  • Implemented repeated marketing engines resulting in 10x revenue growth from email marketing.
  • Expanded the marketing team to 24 members, including agencies and contractors, enhancing collaboration and efficiency.
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  The Events Calendar

  Senior Product Marketing Manager

  Aug 2018 - Jun 2021

  The Events Calendar is the number one calendar and events plugin on WordPress, with an audience of about 55% developers and 45% WP users who don't consider themselves devs. I led all marketing efforts there with a small but super-talented team.

  • Implemented CRM system and started automated marketing campaigns
  • Led marketing for the top WordPress calendar plugin, with a 55% developer-focused audience.
  • Implemented CRM and automated campaigns, achieving an 8.2% email conversion rate.
  • Tripled sales goals for a new product launched during COVID-19 when we weren't sure if event revenue was there
  • Managed content marketing and social media, increasing audience engagement by 40%.
  • Developed "TEC Labs" for community engagement and developer collaboration.
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  Modern Tribe

  Content Marketing

  Aug 2018 - Dec 2020

  Modern Tribe is an enterprise WordPress agency that designs and engineers each touchpoint across digital ecosystem, from websites and applications to plugins and publishing platforms. We use systems thinking to land on the tools and processes that produce the right deliverables.

  • Grew free to paid email campaigns from scratch to become 20% of revenue generated
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  Galore

  Marketing Director

  Jul 2017 - May 2018

  Acquired by Care.com At Galore parents book thousands of kids activities, camps and classes from the best local businesses.

  • Marketplace revenue increased 12x during my tenure
  • Built and implemented successful affiliate and ambassador programs from scratch
  • Implemented playbook and workflow for efficient project management between dev, sales, and marketing teams.
  • Developed product strategy and customer avatars
  • Managed all email marketing efforts including writing twice-weekly newsletters and developing drip campaigns
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  Downtown Long Beach Alliance

  Communications Manager

  Oct 2016 - Jul 2017

  The Downtown Long Beach Associates (DLBA) is a non-profit organization operating on behalf of the property owners and tenants of the Business Improvement.

  • Grew Email List 12x by adding lead magnet campaigns
  • Highly engaged social rate 33%
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  Sense

  Community Lead

  Jul 2015 - Nov 2016

  Sense was an early stage startup that was a p2p chatbot and cryptocurrency. I came on to grow community organically.

  • Led campaigns to increase the growth of community more than 100x.
  • Implemented viral marketing activations
  • Implemented a community playbook and community guidelines
  • Collaborated with the team on the launch of the app on each new messaging platform with multiple partnerships and big PR pushes.
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  Yelp

  Senior Community Manager

  Sep 2008 - Jun 2014

  Early Yelp Community team, implemented the first social accounts for Yelp community teams, great the original southenern California Yelp community from scratch.

  • Led the expansion of the Yelp community in California, later extending to nationwide growth.
  • Spearheaded the Yelp Elite program, significantly increasing community engagement and brand loyalty.
  • Boosted the Weekly Yelp newsletter subscribers from 15k to over 450k, amplifying the brand's reach.
  • Developed and executed innovative marketing partnerships, enhancing Yelp's local and national presence.
  • Organized and managed large-scale community events and gatherings, fostering a strong sense of community.
  • Collaborated with local businesses to create mutually beneficial marketing initiatives, increasing local brand visibility.