Zach Pieper

Digital Marketing & eCommerce Strategist for F500+

Future-forward brand, product marketing and commerce leader that has shaped digital platform solutions to online, media, social, and in store channels. Consistently surpassed revenue goals with strategic and data-led brand and commerce initiatives directed at bringing the best products, services and campaigns to consumer audiences. At the forefront of Reckitt's digital transformation, leading the strategy and transition of traditional CPG model to digital, then from transactional low profit models to profitable models that provide longterm customer value. Continually focused on the next driver for business success

Zach Pieper

Work

  • Orveon Digital Commerce and Media Launch

    Launched 3 large scale PE backed beauty brands (Buxom, Bare Minerals, Laura Mercier) on eCommerce.


    Implemented commerce solution into existing corporate systems and processes with serving as interim VP of Ecommerce.


    Set 5 year vision and 1 year deliverables.


    Assisted in hiring process for long term team solutions

Experience

  • Reckitt

    Reckitt

    VP Ecommerce

    Jun 2016 - Present

    Transformed culture and capabilities of central Europe eCommerce team by creating a direct team of 33 people across commercial, digital marketing, content development, and data functional roles in 8 different countries. Led the development of brand, marketing and ecommerce strategies to create and build brand equity, drive demand and deliver aggressive growth of +55% in 2 years to a £160MM business across pureplay, quick commerce, DTC, and brick and click channels. Led the identification and development of eCommerce 3PL company acquisition in Germany with expansion deployment across all of EU. Defined brand strategy and launched new brand identity to attract, retain and increase value of target customers in new and existing markets via integrated marketing plans. Directed marketing strategy, marketing and media planning, including promotional strategy, omni-channel advertising and ecommerce P&L. in order to deliver +140bps GM% improvement and making eCommerce the most profitable channel CEU despite delivering 40% of the growth for the region. • Delivered +140bps GM% improvement making eCommerce the most profitable channel CEU despite delivering 40% of the growth for the region. • Built strategic marketing capability and established integrated marketing processes that delivered efficiencies/cost savings and improved program efficacy and improving conversion by +413 bps despite glance view growth of +62%. • Developed data-driven approach to commercial and marketing planning that enabled fully integrated omni-channel marketing plans, content development & tracking (eStore, Salsify), autonomous & AI driven ratings & reviews software, improved data lakes with Power BI data dashboards, and improved profitability across Amazon, DTC, and Pure Players. • Established new go to market channels with tailored brand strategies across OTC & Personal Care categories on ePharmacies (ShopApotheke, DocMorris), On Demand (Gorillas, Getir, Flink), Bricks & Clicks (DM, Rossman), and developing markets (Switzerland, Austria, Sweden, Denmark). • Redesigned UX and SEO; deployed enhanced analytics reporting to optimize category and onsite offers to improve overall eCom performance, evolving eCom business from 10% of total revenue in 2020 to 17% of total revenue in 2022. • Led cross functional development of the OTC brands across EU through Regulatory, CDO, Brand, Legal, and Medical teams in order to unlock new retailer partnerships and supply chain development in Spain, France, and Italy. • Launched first ever metaverse OTC pharmacy with Kronans in Sweden with fully dedicated Reckitt partnership.

    • Successfully worked through multiple roles in a $15B multinational CPG corporation working in locally in both US and EU markets. Finally delivery $300M gross margin deliverable projects at the global scale.
  • Omni ePartners

    Omni ePartners

    Co-Founder/Brand Management

    May 2015 - Jun 2016

    Managed brand management and business intelligence team by having 7 direct reports and business portfolio of $47M in annual sales. Delivered growth through tailored marketing and supply chain strategies across multiple retailers and online platforms. • Delivered annual e-commerce sales growth from $25MM Y1 to $47MM in Y2. • Managed entire brand portfolio from inception to 60+ brands in 2 years. • Established internship program with Computer Science and Business college of University of Washington which led to the development of proprietary software using Selenium, SQL, and Power BI to scrape retailer’s websites, aggregate data and provide sales, promotional, catalog, and marketing data to our manufacturer clients.

    • Successfully launched a company from concept to full scale operations
  • Amazon

    Amazon

    Buyer

    Jan 2014 - May 2015

    Oversaw daily category functions and business development through vendor partnerships, annual category negotiations, data driven assortment decisions, onsite/offsite promotional and advertising strategies. • Led sales development for $66MM multi-gender denim category, the largest category within the US e-commerce Softlines division. • Managed annual marketing budget of $1.8MM across the Amazon marketing channels, including but not limited to email, site placements, Amazon Media Group, Facebook, and Amazon Kindle. • Implemented first even inventory management strategies, SQL reporting tools, and Google advertising partnership

    • Delivered 43% category growth to deliver results 2% above plan, while maintaining margin on plan.
  • Target

    Target

    Buyer

    Oct 2008 - Dec 2014

    Oversaw buying, inventory management, and business development of $80MM category across 1,750 stores.

    • Winning 3 annual Golden Performance Awards and 2 personal awards from SVP and EVP for executional excellence.

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