Fractional HubSpot & GTM Systems Manager

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Job Description

HubSpot & GTM Systems Manager - Part-Time

Location: Remote (US)

Type: Part-time Contract (20-25 hours/week with defined overlap hours with Eastern Time Zone)

Reports to: VP of Growth

Overview

We're looking for a hands-on, high-agency operator to own and optimize the systems that power our revenue engine.

This role is not advisory. It's not fractional leadership. It's not strategy-only.

You will be the primary owner of HubSpot and our go-to-market systems - building workflows, ensuring data integrity, improving lifecycle instrumentation, and giving leadership reliable, self-serve visibility into funnel health.

HubSpot is our core CRM and marketing automation platform. Intercom powers customer support, AI-assisted resolution, and trial engagement. You'll ensure both systems are clean, connected, and working together seamlessly.

If you love building clean workflows, architecting reports that executives actually use, and finding smart automation (including AI-powered) to make teams faster - this role is for you.

What You'll Own

HubSpot Administration (Primary Responsibility)

Serve as the day-to-day HubSpot owner
Manage workflows, lifecycle stages, lead scoring, automation, and data hygiene
Improve CRM structure and eliminate technical debt
Ensure clean contact and company data across marketing and sales
Act as the go-to resource for HubSpot best practices

You should be extremely comfortable inside HubSpot and capable of working independently.

Intercom & Lifecycle Automation

Own Intercom configuration (workflows, custom bots, outbound trial messaging)
Optimize AI-powered support features (Fin, resolution workflows)
Ensure data sync and lifecycle consistency between HubSpot and Intercom
Improve trial-to-paid engagement flows

Reporting & Funnel Visibility

Build and maintain dashboards that leadership trusts
Connect data across HubSpot, Intercom, Google Analytics, and other tools
Instrument full funnel tracking from first touch → trial → paid → retention
Identify reporting gaps and fix them

You should take pride in building clean, intuitive dashboards.

Marketing Attribution & Instrumentation

Own end-to-end attribution tracking
Ensure web analytics connect properly to CRM and messaging data
Improve measurement of acquisition channels and lifecycle conversion points
Create visibility into funnel bottlenecks and friction

AI & Automation

We value operators who actively use AI to move faster.

You will:

Optimize Intercom AI workflows (FinAI Agent, bots, support deflection)
Implement at least 2–3 automation improvements within your first 90 days
Use AI tools to improve reporting efficiency, lead scoring, and internal workflows
Identify opportunities where AI can accelerate our GTM motion

What Success Looks Like (First 90 Days)

Audit and document current HubSpot + Intercom setup
Clean-up major workflow and lifecycle inconsistencies
Deliver improved funnel dashboard for leadership
Map full trial-to-paid journey with clear instrumentation

Who You Are

Required

3–6 years in RevOps, Marketing Ops, or Growth Ops at a SaaS company
Deep, hands-on HubSpot experience (admin-level)
Experience building dashboards and reporting across multiple systems
Comfortable working cross-functionally in a remote environment
Strong written communicator
High accountability - you show up when you say you will

Strongly Preferred

Product-led growth (PLG) SaaS experience
Experience with Intercom workflows and AI-powered features
Experience supporting trial-to-paid reporting
Familiarity with web analytics (GA, Fathom)
Experience using AI tools to improve your workflows

How We Work

Fully remote
Async-friendly, but requires defined overlap window during business hours
Clear expectations around responsiveness
High ownership and autonomy
Direct visibility with VP of Growth and leadership team

We're looking for someone who treats this role like ownership - not just a set of tasks.

Why This Role Is a Career Accelerator

You'll own the entire GTM systems layer for a PLG SaaS company.

You'll have a direct impact on revenue visibility and lifecycle optimization.

You'll build infrastructure leadership depends on.

If you're hungry, curious, and want meaningful ownership - this is a chance to level up.

About the Company

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