Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Hire a Marketing Consultant
Fractional
Marketing Consultant,
Full-Time Impact
Unlock marketing expertise without the overhead. Transform your team with pre-vetted marketing consultants in as little as 3 days.
Hire a Marketing Consultant
Unlock marketing expertise without the overhead. Transform your team with pre-vetted marketing consultants in as little as 3 days.
Explore by category
Robert Belciano T. Rowe Price
Espn
X
20+ years Fractional Talent with expertise in Marketing, Sales, Partnerships. Ex-Twitter, Advisor at Necaxa.
Hire Robert BelcianoRebecca Berkowitz VOGUE
Pvolve
MODCo Media
Experienced Fractional Brand Consultant aiding startups in brand building, marketing strategy & team leadership.
Hire Rebecca BerkowitzAlec Foster City of New York
Google
The White House
Experienced AI & Marketing expert open to fractional roles. Expertise in ethical AI, Google policies, and growth strategies.
Hire Alec FosterAdam Adelman Various Hedge Funds and Investment Banks
Browns Shoes
Groupe Dynamite
Seasoned CMO & CDO adept in scaling growth for consumer brands, looking to embrace fractional roles. Expert at e-commerce and start-ups.
Hire Adam AdelmanAmber Erickson Seed Technology
Flowhub
Epsilon
Experienced Fractional Content Leader and B2B marketer with a focus in original research and real estate investment.
Hire Amber EricksonScott Bedgood Pinnacle Group, Inc.
Indy
Beckett Collectibles
Specialist in content marketing & strategy, delivers optimal results. Experienced in B2B, social media marketing, and fractional roles.
Hire Scott BedgoodDebbie Williams Grey
LVMH
Hyperlocology
Experienced Fractional CMO with a background in agency management, content marketing, and start-up consulting.
Hire Debbie WilliamsSmriti Sharma Square
Trulia
Atrius
Experienced Fractional Marketing Director with expertise in go-to-market strategies and user retention at tech giants like Zillow & Square.
Hire Smriti SharmaStill Looking? Let Us Handle the Search.
Tell us your needs, and we'll handpick a fractional leader who fits your goals and timeline. Our experts have already solved the challenges you're facing—so you can skip the trial and error.
Find My Fractional Talent
What is a Marketing Consultant?
A marketing consultant is a seasoned professional who helps businesses develop and execute strategies to attract customers, increase sales, and build brand equity. Unlike in-house marketing staff, marketing consultants bring specialized expertise and an objective perspective, focusing on areas such as digital marketing, brand strategy, campaign management, and analytics.
What does a Marketing Consultant do?
Marketing consultants are typically engaged for specific projects, to fill skill gaps, or to support periods of change. Their mission is to help organizations maximize marketing ROI and stay ahead in a rapidly evolving marketplace.
Depending on each company’s needs, marketing consultants can deliver targeted, high-impact services such as:
Marketing strategy development
Builds comprehensive marketing plans that are aligned with your business goals and target audience.
Brand positioning
Create or refine your brand identity, messaging, and value proposition to stand out in your market.
Campaign management
Plan, launch, and optimize multi-channel campaigns to meet KPIs and deliver ROI.
Market research and analytics
Research market trends, customer insights, and campaign performance to optimize campaigns and make more informed decisions.
Go-to-market planning
Support product launches and expansion initiatives with robust go-to-market (GTM) strategies.
Content creation
Develop compelling content for websites, blogs, and social media channels to engage and convert target audiences.
Marketing automation
Select and implement new tools to streamline marketing processes and improve performance analytics.
The benefits of hiring a Marketing Consultant
Even if you already have an in-house marketing team, chief marketing officer (CMO), or creative director, there are many reasons to bring in an outside marketing consultant. These professionals provide:
Immediate expertise
Access advanced marketing skills and industry knowledge to quickly tackle a specific initiative or challenge.
Objective insights
Gain an unbiased, external perspective to help identify blind spots and uncover overlooked opportunities for improvement.
Scalable engagement
Ramp services up or down as needed, whether for project-based work, periods of rapid change, or seasonal fluctuations.
Faster results
Consultants are accustomed to hitting the ground running, helping businesses accelerate project timelines and produce measurable outcomes.
Cost efficiency
Pay only for the expertise you need, when you need it—no long-term salary or benefits required.
How to hire a Marketing Consultant
No more endless job boards or sifting through unqualified applicants. Hiring a marketing consultant is seamless with Go Fractional.
Here’s how it works:
Set your goals
Specify the type of candidate you need, including their industry experience, skills, and availability.
Find your match
Search our curated network of thoroughly vetted operations consultants. Don’t worry, we’ve already put them through a rigorous screening process to make sure they meet the highest standards.
Hash out the details
Set up an interview or discussion with your top candidates to go over the details and ensure it’s a good fit.
Draft the proposal
We’ll take it from here. Once everyone is on board, Go Fractional will craft a detailed proposal for your consultant, giving you and your stakeholders an opportunity to review it thoroughly.
Get started
Once you’ve reviewed and approved the proposal, we’ll send the contracts. And your operations consultant can get to work.
We’ve helped hundreds of organizations Go Fractional
I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great. To work with a trusted engineer brought confidence to the project, and positioned FirstMark to be able to scale this project in the future and into other verticals. I would highly recommend working with them if you need fractional talent.
Matt Turck
PartnerFirstMarkGo Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt, streamlining and modernizing our entire e-commerce stack
Ross Berger
VP of OperationsMockingbirdWorking with Go Fractional has been an absolute pleasure. They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call. After six weeks of fractional work, he joined as our permanent VP of Engineering. Go Fractional’s speed and partnership significantly boosted our team’s productivity, and we are thrilled to have filled the position seamlessly without any gaps.
Victoria Ashton
Vice President of PeopleLobGo Fractional provided a detailed audit of our tech stack with a prioritized list of recommendations while redesigning and launching our app to a new single codebase across all platforms
Nick Kenner
CEO & FounderJust SaladHiring a fractional Head of Data Science has been transformative for our company. At just 50% of the cost of a full-time data scientist, we secured a seasoned data leader with over 12 years of experience in top startups. This strategic move has significantly enhanced our data strategy and execution. The expert leadership has instilled confidence in our data capabilities, driving measurable results for our business.
Khadija Ali
Head of Product#paidWorking with a Fractional COO was a great way to level up our operations, guide our existing team, and overall run things in a more streamlined way. We were lucky to work with someone who had seen and built the things we needed to do before, and brought a wealth of knowledge to where we wanted to go.
David Booth
CEOOnDeckPartnering with Go Fractional allowed Enertiv to bring on Nate Wylie as a fractional Head of Talent streamlining the recruitment process - saving us time and cost. Nate implemented a state-of-the-art ATS, developed customized interview kits and scorecards, and reduced the time-to-fill our roles. This swift process successfully placed top-tier talent, including a Solutions Engineer, a Growth Marketer, and an Onboarding Manager. If you’re a business looking to scale rapidly with elite talent - I strongly recommend you check out Go Fractional.
Connell McGill
Founder & CEOEnertivHiring an executive team is critical to get right. Eric as a Fractional Operator played a key role in helping me screen, interview, and generally think through building out our executive team at ChartHop. He brought an outside perspective from someone that has done it before, and I benefited from the additional horsepower.
Ian White
Founder & CEOChartHopIn just 5 months, working only 1 to 2 days a week, Matt Spangler made a significant impact at the Uniswap Foundation. He led customer research and crafted the foundation’s first-ever brand and marketing strategy. He designed the initial 2024 marketing budget, conducted a successful Marketing Director hiring search sourced from his network. Matt also launched an email marketing campaign strategy that achieved outstanding results, producing open and click rates +15% over the standard in our industry.
Raffi Sapire
COOUniswap FoundationWe had a never-ending backlog of tickets and engineers to hire. We were able to go Fractional and started knocking out tickets immediately
Chris Polk
VP of EngineeringPolyworkI worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great. To work with a trusted engineer brought confidence to the project, and positioned FirstMark to be able to scale this project in the future and into other verticals. I would highly recommend working with them if you need fractional talent.
Matt Turck
PartnerFirstMarkGo Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt, streamlining and modernizing our entire e-commerce stack
Ross Berger
VP of OperationsMockingbirdWorking with Go Fractional has been an absolute pleasure. They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call. After six weeks of fractional work, he joined as our permanent VP of Engineering. Go Fractional’s speed and partnership significantly boosted our team’s productivity, and we are thrilled to have filled the position seamlessly without any gaps.
Victoria Ashton
Vice President of PeopleLobGo Fractional provided a detailed audit of our tech stack with a prioritized list of recommendations while redesigning and launching our app to a new single codebase across all platforms
Nick Kenner
CEO & FounderJust SaladHiring a fractional Head of Data Science has been transformative for our company. At just 50% of the cost of a full-time data scientist, we secured a seasoned data leader with over 12 years of experience in top startups. This strategic move has significantly enhanced our data strategy and execution. The expert leadership has instilled confidence in our data capabilities, driving measurable results for our business.
Khadija Ali
Head of Product#paidWorking with a Fractional COO was a great way to level up our operations, guide our existing team, and overall run things in a more streamlined way. We were lucky to work with someone who had seen and built the things we needed to do before, and brought a wealth of knowledge to where we wanted to go.
David Booth
CEOOnDeckPartnering with Go Fractional allowed Enertiv to bring on Nate Wylie as a fractional Head of Talent streamlining the recruitment process - saving us time and cost. Nate implemented a state-of-the-art ATS, developed customized interview kits and scorecards, and reduced the time-to-fill our roles. This swift process successfully placed top-tier talent, including a Solutions Engineer, a Growth Marketer, and an Onboarding Manager. If you’re a business looking to scale rapidly with elite talent - I strongly recommend you check out Go Fractional.
Connell McGill
Founder & CEOEnertivHiring an executive team is critical to get right. Eric as a Fractional Operator played a key role in helping me screen, interview, and generally think through building out our executive team at ChartHop. He brought an outside perspective from someone that has done it before, and I benefited from the additional horsepower.
Ian White
Founder & CEOChartHopIn just 5 months, working only 1 to 2 days a week, Matt Spangler made a significant impact at the Uniswap Foundation. He led customer research and crafted the foundation’s first-ever brand and marketing strategy. He designed the initial 2024 marketing budget, conducted a successful Marketing Director hiring search sourced from his network. Matt also launched an email marketing campaign strategy that achieved outstanding results, producing open and click rates +15% over the standard in our industry.
Raffi Sapire
COOUniswap FoundationWe had a never-ending backlog of tickets and engineers to hire. We were able to go Fractional and started knocking out tickets immediately
Chris Polk
VP of EngineeringPolyworkWhat’s the difference between a marketing consultant and a fractional marketing leader?
Marketing consultants and fractional marketing leaders both provide on-demand services for business growth. But they work with organizations in pretty different ways. Marketing consultants are typically engaged for specific projects or to solve defined marketing challenges. For example, they might provide expert recommendations or hands-on support for campaign launches, brand refreshes, or new digital strategies. Their work is usually project-based or advisory, with a clear start and end point. Fractional marketing leaders, such as fractional CMOs, take on a more strategic, ongoing role within an organization. As C-suite leaders, they’re prepared to guide your overall marketing strategy, manage teams, and ensure marketing initiatives are aligned with business goals. Fractional marketing leaders are ideal when you need executive-level oversight and leadership, but aren’t ready to bring on another full-time executive.
When to hire a Marketing Consultant
Whether you’re preparing to reach a specific target audience or integrate new AI tools into your marketing strategy, experienced consultants are prepared to help.
Specifically, you might hire a marketing consultant if your business is:
New Launch
Launching a new product or entering a new market
Growth Stall
Experiencing stagnant growth or declining market share
Skill Gap
Lacking in-house expertise for a critical marketing project or initiative
Brand Shift
Planning a major rebrand or brand refresh
Digital Struggle
Facing specific challenges with digital marketing, lead generation, or campaign performance
Marketing Audit
Seeking an objective review of your current marketing processes and tech stack
Strategic Fit
Looking to better align marketing strategies with business growth and innovation
Marketing Consultant Hiring Guide
Coming Soon
Marketing Consultant Job Description Template
Coming Soon
Marketing Consultant Interview Questions
Coming Soon
Marketing Consultant Salary
Further Reading
How to Hire a CMO for Transformative Growth: 8 Key Strategies 8 Reasons You Should Use Fractional Marketing + How to Hire Discover the benefits of fractional marketing and when to hire a team. Also, get a step-by-step guide to getting started — including the simplest way to find top talent.
What Does a Fractional CMO Do + How To Hire the Right Candidate Explore how a fractional CMO can unlock growth in your business. Find out the benefits of hiring one and how to find the best talent through Go Fractional.
Hire Smarter - Scale Faster
Leverage proven talent to solve your biggest challenges—without the overhead.
Frequently asked questions
Here are a few questions that folks just like you have had during
their search.
