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Content marketing that converts.
I'm a content marketer, author, and journalist who specializes in transforming content marketing programs at startups of all sizes. I can start from scratch or overhaul an existing content marketing operation.
I deliver results quickly, like a 220% increase in Google Organic clicks, a 30% month-over-month increase in traffic, and millions of dollars in earned media through specials campaigns.
I implement proven strategies and systems to create a content marketing engine that drives results and produces content at scale. At my last company I increased our content output from 1-2 blog articles per month to more than 20 per month, without making any additional hires or going over budget.
Blog - Wizehire - Online Recruiting Service to Grow Your Businesshttps://wizehire.com/blog
Overhauled Wizehire's content marketing operations. Went from publishing 1-2 blogs per month to publishing more than 20. Increased page views by 330% and Google Organic search clicks by 220%.
Created Indy's freelancer-focused publication, then called The Independent Worker, which drove 80% of total website traffic and increased traffic 30% month over month.
The best example of my feature writing: a story for Texas Monthly about the outlaw country singer Paul Cauthen and the cultural renaissance in our shared hometown of Tyler, TX.
2018 Panini America + Beckett World Cup Magazinehttps://scottbedgood.com/2018-panini-america-beckett-world-cup-magazine/
A special magazine I created and oversaw for Beckett Media and Panini America for the 2018 World Cup. The magazine was published in Spanish and came with a free Panini sticker album. It featured interviews with Christian Pulisic and Fernando Fiore and was sold on newsstands across the United States.
30 Teams | 30 weeks – Legendary cards, legendary teamshttps://30teams30weeks.com/
Special branded content campaign with Topps. Each week we created a lineup of the best baseball cards for every team in Major League Baseball. This resulted in radio, online, and print interviews for our employees in markets all over the country. The campaign created millions in earned media for Beckett and Topps. We sold this same idea to Panini America for the NBA as well.
Special branded content campaign with Panini America. Each week we created a lineup of the best basketball cards for every team in the National Basketball Association. This resulted in radio, online, and print interviews for our employees in markets all over the country. The campaign created millions in earned media for Beckett and Panini America.
Beckett Collectibles - Grading, Authentication, Pricing & Vaultinghttps://www.beckett.com/
Co-led the website redesign and created new content strategy for Beckett Media. Increased content production on the blog and created special branded content campaigns with major sponsors Topps and Panini America.
Head of Content
Aug 2021 - Oct 2023
Wizehire is an award-winning, end-to-end hiring solution that marries innovative software with the hands-on, expert support you need to grow your team with confidence.
- Increased page views by 330%
- Increased Google Organic search clicks by 220%
- 20X blog production per month
Jan 2021 - Jun 2021
The all-in-one business management worksuite designed for the way that you work.
- Created The Independent Worker publication
- Drove 80% of website traffic
- 30% month-over-month traffic growth
Pinnacle Group, Inc.
May 2019 - Feb 2020
Pinnacle Group is a leading provider of information technology and workforce solutions. Pinnacle Group includes Pinnacle Technical Resources, Inc., its flagship information technology staffing and consulting services provider; Pinnacle MSP, a managed services provider; Pinnacle Payrolling, a payrolling and independent contractor compliance provider; Pinnacle Canada, which provides staffing, MSP and payrolling services in Canada. Pinnacle Group has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit http://www.pinnacle1.com Apply online now at http://www.pinnacle1.com/careers/
- Developed and implemented Content Strategy for Pinnacle CEO Nina Vaca
May 2017 - Mar 2019
The voice of the collectibles industry.
- Created branded content campaigns worth millions in earned media
- Co-led website redesign
- Created World Cup magazine in partnership with Panini in both Spanish and English
National Football Foundation
Aug 2014 - Mar 2017
Football Matters was a publication dedicated to the promotion of the positive elements of the sport of football.
- Created Football Matters publication
- Managed team of 10-15 freelance writers
- Featured in-depth profiles, live event coverage, and videos
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