Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Scott Bedgood
Content marketing that converts.
I'm a content marketer, author, and journalist who specializes in transforming content marketing programs at startups of all sizes. I can start from scratch or overhaul an existing content marketing operation.
I deliver results quickly, like a 220% increase in Google Organic clicks, a 30% month-over-month increase in traffic, and millions of dollars in earned media through specials campaigns.
I implement proven strategies and systems to create a content marketing engine that drives results and produces content at scale. At my last company I increased our content output from 1-2 blog articles per month to more than 20 per month, without making any additional hires or going over budget.
Testimonials
From the beginning, Scott impressed me with his willingness to take on any project we sent his way and to also come up with excellent ideas on his own. In addition to writing content, hosting and editing podcasts and brainstorming ideas, Scott managed a large team of freelance writers. Essentially, he was a Senior Editor, Managing Editor and Social Media Manager rolled into one. If you're looking for a smart, resourceful, jack-of-all-trades editor and writer, Scott Bedgood is your guy.
Jon Finkel
Publisher, National Football FoundationI had the privilege of being a part of Scott's content team at Wizehire. Scott has an incredible knack for bringing out the best in his team, fostering a creative and supportive environment that empowered us to increase content production and boost organic traffic. He is not just an editor but a mentor, consistently providing invaluable feedback. I wholeheartedly recommend Scott for his exceptional leadership, unwavering support, and major impact on our team.
Leighann Emo
Content Strategist, WizehireScott can quickly and skillfully integrate into your organization, has a broad and deep set of skills related to editorial writing, content development, and content marketing, and will be a rock upon which you can depend no matter what comes down the pike. Lot's of people say they're "self-starters" who can "handle multiple projects successfully" and "collaborate successfully within the organization"... with Scott, I can promise you you've actually found one.
John Zajac
Creative Director, IndyScott is a ridiculously hard worker, always open to take on any extra work regardless of the situation, and has an incredible knack for turning messages into compelling stories! Anyone out there who needs a content leader with the skills to deliver above and beyond, you’d do well to speak to Scott.
Jay Niblick
Co-Founder, Wizehire
Work
Blog - Wizehire - Online Recruiting Service to Grow Your Business
https://wizehire.com/blogOverhauled Wizehire's content marketing operations. Went from publishing 1-2 blogs per month to publishing more than 20. Increased page views by 330% and Google Organic search clicks by 220%.
Indy Blog | Indy University
https://weareindy.com/blogCreated Indy's freelancer-focused publication, then called The Independent Worker, which drove 80% of total website traffic and increased traffic 30% month over month.
Can Paul Cauthen Make Tyler . . . Cool? – Texas Monthly
https://www.texasmonthly.com/arts-entertainment/can-paul-cauthen-make-tyler-cool/The best example of my feature writing: a story for Texas Monthly about the outlaw country singer Paul Cauthen and the cultural renaissance in our shared hometown of Tyler, TX.
2018 Panini America + Beckett World Cup Magazine
https://scottbedgood.com/2018-panini-america-beckett-world-cup-magazine/A special magazine I created and oversaw for Beckett Media and Panini America for the 2018 World Cup. The magazine was published in Spanish and came with a free Panini sticker album. It featured interviews with Christian Pulisic and Fernando Fiore and was sold on newsstands across the United States.
30 Teams | 30 weeks – Legendary cards, legendary teams
https://30teams30weeks.com/Special branded content campaign with Topps. Each week we created a lineup of the best baseball cards for every team in Major League Baseball. This resulted in radio, online, and print interviews for our employees in markets all over the country. The campaign created millions in earned media for Beckett and Topps. We sold this same idea to Panini America for the NBA as well.
30 Teams | 30 Weeks NBA – 30 starting fives, 30 weeks.
https://30teams30weeksnba.com/Special branded content campaign with Panini America. Each week we created a lineup of the best basketball cards for every team in the National Basketball Association. This resulted in radio, online, and print interviews for our employees in markets all over the country. The campaign created millions in earned media for Beckett and Panini America.
Beckett Collectibles - Grading, Authentication, Pricing & Vaulting
https://www.beckett.com/Co-led the website redesign and created new content strategy for Beckett Media. Increased content production on the blog and created special branded content campaigns with major sponsors Topps and Panini America.
Experience
Wizehire
Head of Content
Aug 2021 - Oct 2023
Wizehire is an award-winning, end-to-end hiring solution that marries innovative software with the hands-on, expert support you need to grow your team with confidence.
- Increased page views by 330%
- Increased Google Organic search clicks by 220%
- 20X blog production per month
Indy
Senior Writer
Jan 2021 - Jun 2021
The all-in-one business management worksuite designed for the way that you work.
- Created The Independent Worker publication
- Drove 80% of website traffic
- 30% month-over-month traffic growth
Pinnacle Group, Inc.
Content Strategist
May 2019 - Feb 2020
Pinnacle Group is a leading provider of information technology and workforce solutions. Pinnacle Group includes Pinnacle Technical Resources, Inc., its flagship information technology staffing and consulting services provider; Pinnacle MSP, a managed services provider; Pinnacle Payrolling, a payrolling and independent contractor compliance provider; Pinnacle Canada, which provides staffing, MSP and payrolling services in Canada. Pinnacle Group has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit http://www.pinnacle1.com Apply online now at http://www.pinnacle1.com/careers/
- Developed and implemented Content Strategy for Pinnacle CEO Nina Vaca
Beckett Collectibles
Senior Editor
May 2017 - Mar 2019
The voice of the collectibles industry.
- Created branded content campaigns worth millions in earned media
- Co-led website redesign
- Created World Cup magazine in partnership with Panini in both Spanish and English
National Football Foundation
Senior Editor
Aug 2014 - Mar 2017
Football Matters was a publication dedicated to the promotion of the positive elements of the sport of football.
- Created Football Matters publication
- Managed team of 10-15 freelance writers
- Featured in-depth profiles, live event coverage, and videos
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
Similar Members
Debbie Williams - Fractional CMO
- Team Building
- Go-To-Market Strategies & Implementation
- Advisor
- Head of Content
Former Agency Founder, Marketing VP, and Content Marketing Pioneer
Amber Erickson - Head of Content
- Content Marketing
- Content strategy
- Fractional CMO
- Leadership
Fractional Content Leader, Original Research Enthusiast, and Real Estate Investor
Shanna Leonard - Team Building
- Leadership
- Strategy
- Go-To-Market Strategies & Implementation
- Fractional CMO
Passionate Marketing Leader | Brand Builder | Growth Strategist
Send me Talent
Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.
