Andi Cross

Growth Strategist, Writer & Global Explorer

Over the past 15 years, I've dedicated my career to nurturing and expanding innovative businesses poised to shape the future. In my role as a Growth Strategist, I specialize in empowering startups to scale effectively and assisting established enterprises in agile pivots to meet evolving market demands.


My expertise lies in strategizing with founders and teams during critical junctures, facilitating informed decisions that propel their businesses forward. Through creative storytelling, brand bui…

Andi Cross

Work

Experience

  • Forbes Business Council

    Forbes Business Council

    Official Member

    Apr 2023 - Present

    Behind each of the world’s most successful business owners and executives is a strong community of support. Forbes Business Council is a vetted professional networking community for senior executives and business owners who are committed to personal and professional excellence. Forbes Business Council is known for its diversity of perspectives and the members' willingness to give as much as they gain. The generosity and depth of insight in the community makes it an indispensible resource for every business leader. Forbes Business Council is part of the Forbes Councils network—a collective of vetted professional networking communities for senior executives and business owners in a variety of industries. Forbes Councils was created in partnership with Forbes.com by the expert community builders who founded Young Entrepreneur Council (YEC). Our mission is to connect exceptional business owners and senior executives with people and resources to help them thrive.

  • WILDPALM

    WILDPALM

    Founder & Growth Strategist

    Aug 2018 - Present

    Deliver creative growth strategies for startups and scale-ups committed to making our world a better place. Our team of strategists, designers and marketers working with founders who have ambition to do better for the planet and our future. Coach and mentor rising talent in entrepreneurship, brand building, marketing and digital.

    • Scaled over 50 startups since inception
    • Brand Strategist in Residence at a leading Venture Capital Firm in NYC
    • Remote team with global footprint, with clients currently in USA, EUR, UK, AUS
  • Hatzimemos / Libby

    Hatzimemos / Libby

    Brand Strategist in Residence

    Jun 2018 - Present

    H/L Ventures and its family of funds, H/L Studio and CityRock Ventures, are a holistic company-building ecosystem that supports mission-driven founders on their path to creating and growing valuable companies. Since its founding in 2009, H/L Ventures has forged a new way to build companies at the nexus of growth, impact, and diversity. Practicing our core philosophy of daily active engagement, we support our portfolio company founding teams throughout their entrepreneurial journey.

    • First venture partner in company's history
    • Support portfolio companies in brand building & growth strategy
    • Successfully launched 10 brands within the portfolio
  • Huge

    Huge

    Vice President, Strategic Growth

    May 2018 - Mar 2019

    Huge is a creative consultancy powered by human and AI collaboration. We partner with the world’s most ambitious brands to Make Huge Moves, which are creative solutions that deliver powerful outcomes. Huge helps clients unlock meaningful growth in areas ranging from AI business consulting, brand and customer experience, technology advisory, and strategy, to high-value audience analysis and product innovation. Founded in 1999 in Brooklyn, NY, Huge has more than 1,200 employees working across North America, Europe, Asia, and Latin America. The consultancy is part of the Interpublic Group of Companies.

    • Oversaw the global business development and strategic operations team—hiring, on-boarding and managing a large-scale team
    • Productized the business development offering, solved complex operational challenges & won $1M-$15M+ global business for the agency
    • Awarded “Rising Star of Madison Avenue” by Business Insider for work in growth strategy
  • Axcess Worldwide

    Axcess Worldwide

    Vice President of Strategy & Design

    Feb 2012 - Nov 2014

    AXW is a strategy-led brand experience agency that connects ideas, people and brands in unprecedented ways. Full service. Independent. Global. 18-year track record of proven success. We deliver impactful, results-driven ideas and experiences by creating lasting connections between brands and people. Like the world around us, we have evolved—from a partnership development firm to the brand experience agency we are today.

    • Oversaw strategy, venture and business development projects
    • Created and operationalized the strategy discipline helping to solving client’s business challenges
    • Pitched, negotiated and oversaw a client portfolio including some of the world's leading brands (e.g., Coca Cola, IHG, Rolls Royce)
  • Ogilvy & Mather

    Ogilvy & Mather

    Associate Business Development Manager

    Dec 2010 - Feb 2012

    Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Media, Public Relations, Social, Influence, Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

    • Reported to NYC CMO, mentored by Global CEO
    • Accepted into the acclaimed accelerator program at Ogilvy & Mather to develop your skills as a leader
    • Rotated through divisions of the company learning how agencies grow, scale and operationalize

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