Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Andrew Altersohn
Fractional COO, CMO, CGO | Scaling Growth & Operations
With 20+ years of experience across the advertising and media ecosystem, Andrew has worked extensively in the areas of digital strategy, media, ad-tech, and ecommerce/Amazon. His roles have spanned high-growth startups as well as established agencies and consultancies, including executive positions as President of Havas (global digital media agency), CEO of AD/FIN (programmatic media intelligence startup) and General Manager of Feedvisor (Amazon media/technology company). Across his career,…
Work
• Led Programmatic Analytics Innovator to Create New Levels of Transparency & Insights (AD/FIN) - 225%+ YoY growth
Venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media
• Built Amazon/Retail Media and Strategy Capability Propelling SaaS Startup (Feedvisor) - 300%+ YoY growth
https://Feedvisor.comFeedvisor is the best optimization platform and team of Amazon experts, fueled by proprietary AI and data, empowering brands and sellers.
Experience
SportsBiz
Advisor, COO (fractional)
May 2023 - Present
- Actively advising Founder/CEO to fund/build DeepSport, an AI software platform that transforms the way corporations invest, measure, and maximize $100B annually on athletes, teams, leagues, associations, venues, and events.
FxM
Advisor & Interim Chief Growth Officer (Fractional)
Sep 2022 - Present
- Founding team member and fractional CGO for FinTech for AdTech startup unlocking $30B+ in annual waste/inefficiencies due to complexities in payments and financing across the media and advertising supply chain.
Feedvisor
General Manager, Brand Services, Amazon/Retail Media
Nov 2019 - Jul 2022
- Drove 300%+ YoY growth for this fast-growing Amazon SaaS technology company, building, growing, and operating a new managed service/agency division that assisted Fortune 100 brands to win on Amazon and across retail media. • Led/built team, tools, and pro
AD/FIN
Chief Executive Officer
May 2014 - Jan 2019
- Delivered 225% YOY growth as CEO of venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media. • Defined product-market fit and built com
Havas Media Group
President, Digital, North America
Jan 2011 - Dec 2013
- Drove 150% YoY revenue growth and 200% YoY margin improvement across Havas North America’s digital media, data, creative, and analytics capabilities with $3B in media billings and 700 FTEs (300+ digital FTEs). • Pitched/won/led $25M+ in new business with
Publicis
Executive Vice President, Business Development and Strategy
Aug 2006 - Jan 2011
- Post-acquisition rebuilt digital agency from 25 to 200+ employees over 36 months; grew revenues 200% YoY. • Responsible for new business, client management, creative/UX and digital strategy/analytics. • Won/managed $15M+ with Hasbro, LG Electronics, Citi,
Ogilvy
Senior Partner, Digital Marketing and Strategy
Sep 2003 - Aug 2006
- Responsible for infusing digital strategy, capabilities, and approaches across Ogilvy. • Oversaw digital strategy, social and CRM programs. • Won/managed $10M+ with IBM, Wyeth, Eli Lilly, Mead, Six Flags and the AFL.
Digitas North America
Vice President, Marketing and Business Strategy
Jan 1997 - Dec 2001
The Connected Marketing Agency
- Member of core team that built Digitas into trailblazer in digital strategy, media, creative & technology. • Founded/opened first Digitas NY office, which grew from 3 to 300+ in 24 months. • Won/managed $10M+ with IBM, American Express, Starwood, and th
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
Similar Members
Adam Adelman - Branding
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CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.
Glenn Lehrman - Executive Communications
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Strategic Brand and Communications Leader | Ex-StubHub and Wish Executive
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