Andrew A.

Fractional COO, CMO, CGO | Scaling Growth & Operations

With 20+ years of experience across the advertising and media ecosystem, Andrew has worked extensively in the areas of digital strategy, media, ad-tech, and ecommerce/Amazon. His roles have spanned high-growth startups as well as established agencies and consultancies, including executive positions as President of Havas (global digital media agency), CEO of AD/FIN (programmatic media intelligence startup) and General Manager of Feedvisor (Amazon media/technology company). Across his career, Andrew has worked extensively with Fortune 500 brands, agencies, trade groups and ecosystem players to drive growth, innovation and accountability. His work includes B2B and B2C performance and brand marketing across a range of sectors including consumer electronics, CPG, financial services and healthcare.

Currently advising and assisting two early stage startups in fractional COO and Growth/Marketing roles

Hire Andrew

Microsoft Excel Advisor Creative Agency E-Commerce Platforms Digital Agency Google Sheets Chief Operating Officer Chief Marketing Officer

Fractional CMO rates

Work

• Led Programmatic Analytics Innovator to Create New Levels of Transparency & Insights (AD/FIN) - 225%+ YoY growth

Venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media

Product Market Fit Branding Go-to-Market Strategy Software as a Service (SaaS)

• Built Amazon/Retail Media and Strategy Capability Propelling SaaS Startup (Feedvisor) - 300%+ YoY growth

feedvisor.com

Feedvisor is the best optimization platform and team of Amazon experts, fueled by proprietary AI and data, empowering brands and sellers.

Experience

May 2023 — Present

SportsBiz

Advisor, COO (fractional)

Actively advising Founder/CEO to fund/build DeepSport, an AI software platform that transforms the way corporations invest, measure, and maximize $100B annually on athletes, teams, leagues, associations, venues, and events.

Sep 2022 — Present

FxM

Advisor & Interim Chief Growth Officer (Fractional)

Founding team member and fractional CGO for FinTech for AdTech startup unlocking $30B+ in annual waste/inefficiencies due to complexities in payments and financing across the media and advertising supply chain.

Nov 2019 — Jul 2022

Feedvisor

General Manager, Brand Services, Amazon/Retail Media

Drove 300%+ YoY growth for this fast-growing Amazon SaaS technology company, building, growing, and operating a new managed service/agency division that assisted Fortune 100 brands to win on Amazon and across retail media. • Led/built team, tools, and pro

May 2014 — Jan 2019

AD/FIN

Chief Executive Officer

Delivered 225% YOY growth as CEO of venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media. • Defined product-market fit and built com

Jan 2011 — Dec 2013

Havas Media Group

President, Digital, North America

Drove 150% YoY revenue growth and 200% YoY margin improvement across Havas North America’s digital media, data, creative, and analytics capabilities with $3B in media billings and 700 FTEs (300+ digital FTEs). • Pitched/won/led $25M+ in new business with

Aug 2006 — Jan 2011

Publicis

Executive Vice President, Business Development and Strategy

Post-acquisition rebuilt digital agency from 25 to 200+ employees over 36 months; grew revenues 200% YoY. • Responsible for new business, client management, creative/UX and digital strategy/analytics. • Won/managed $15M+ with Hasbro, LG Electronics, Citi,

Sep 2003 — Aug 2006

Ogilvy

Senior Partner, Digital Marketing and Strategy

Responsible for infusing digital strategy, capabilities, and approaches across Ogilvy. • Oversaw digital strategy, social and CRM programs. • Won/managed $10M+ with IBM, Wyeth, Eli Lilly, Mead, Six Flags and the AFL.

Jan 1997 — Dec 2001

Digitas North America

Vice President, Marketing and Business Strategy

The Connected Marketing Agency

Member of core team that built Digitas into trailblazer in digital strategy, media, creative & technology. • Founded/opened first Digitas NY office, which grew from 3 to 300+ in 24 months. • Won/managed $10M+ with IBM, American Express, Starwood, and th

Andrew A.

Fractional COO, CMO, CGO | Scaling Growth & Operations

Work

• Led Programmatic Analytics Innovator to Create New Levels of Transparency & Insights (AD/FIN) - 225%+ YoY growth

• Built Amazon/Retail Media and Strategy Capability Propelling SaaS Startup (Feedvisor) - 300%+ YoY growth