Andrew Altersohn

  1. Marketing
  2. Advisor
  3. Fractional CMO
  4. Go-To-Market Strategies & Implementation
  5. Fractional COO
  6. Strategy

Fractional COO, CMO, CGO | Scaling Growth & Operations


With 20+ years of experience across the advertising and media ecosystem, Andrew has worked extensively in the areas of digital strategy, media, ad-tech, and ecommerce/Amazon. His roles have spanned high-growth startups as well as established agencies and consultancies, including executive positions as President of Havas (global digital media agency), CEO of AD/FIN (programmatic media intelligence startup) and General Manager of Feedvisor (Amazon media/technology company). Across his career,…

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Andrew Altersohn
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Work

  • • Led Programmatic Analytics Innovator to Create New Levels of Transparency & Insights (AD/FIN) - 225%+ YoY growth

    • Product-market fit
    • Branding
    • Go to Market strategy
    • Software as a Service (SaaS)

    Venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media

  • • Built Amazon/Retail Media and Strategy Capability Propelling SaaS Startup (Feedvisor) - 300%+ YoY growth

    • Go-to-market strategy, marketing, sales, business development, operations, and client delivery

    Feedvisor is the best optimization platform and team of Amazon experts, fueled by proprietary AI and data, empowering brands and sellers.

    https://Feedvisor.com

Experience

  • SportsBiz

    SportsBiz

    Advisor, COO (fractional)

    May 2023 - Present

    • Actively advising Founder/CEO to fund/build DeepSport, an AI software platform that transforms the way corporations invest, measure, and maximize $100B annually on athletes, teams, leagues, associations, venues, and events.
  • FxM

    FxM

    Advisor & Interim Chief Growth Officer (Fractional)

    Sep 2022 - Present

    • Founding team member and fractional CGO for FinTech for AdTech startup unlocking $30B+ in annual waste/inefficiencies due to complexities in payments and financing across the media and advertising supply chain.
  • Feedvisor

    Feedvisor

    General Manager, Brand Services, Amazon/Retail Media

    Nov 2019 - Jul 2022

    • Drove 300%+ YoY growth for this fast-growing Amazon SaaS technology company, building, growing, and operating a new managed service/agency division that assisted Fortune 100 brands to win on Amazon and across retail media. • Led/built team, tools, and pro
  • AD/FIN

    AD/FIN

    Chief Executive Officer

    May 2014 - Jan 2019

    • Delivered 225% YOY growth as CEO of venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media. • Defined product-market fit and built com
  • Havas Media Group

    Havas Media Group

    President, Digital, North America

    Jan 2011 - Dec 2013

    • Drove 150% YoY revenue growth and 200% YoY margin improvement across Havas North America’s digital media, data, creative, and analytics capabilities with $3B in media billings and 700 FTEs (300+ digital FTEs). • Pitched/won/led $25M+ in new business with
  • Publicis

    Publicis

    Executive Vice President, Business Development and Strategy

    Aug 2006 - Jan 2011

    • Post-acquisition rebuilt digital agency from 25 to 200+ employees over 36 months; grew revenues 200% YoY. • Responsible for new business, client management, creative/UX and digital strategy/analytics. • Won/managed $15M+ with Hasbro, LG Electronics, Citi,
  • Ogilvy

    Ogilvy

    Senior Partner, Digital Marketing and Strategy

    Sep 2003 - Aug 2006

    • Responsible for infusing digital strategy, capabilities, and approaches across Ogilvy. • Oversaw digital strategy, social and CRM programs. • Won/managed $10M+ with IBM, Wyeth, Eli Lilly, Mead, Six Flags and the AFL.
  • Digitas North America

    Digitas North America

    Vice President, Marketing and Business Strategy

    Jan 1997 - Dec 2001

    The Connected Marketing Agency

    • Member of core team that built Digitas into trailblazer in digital strategy, media, creative & technology. • Founded/opened first Digitas NY office, which grew from 3 to 300+ in 24 months. • Won/managed $10M+ with IBM, American Express, Starwood, and th

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