Andrew A.

  1. Marketing
  2. Microsoft Excel
  3. Advisor
  4. Creative Agency
  5. E-Commerce Platforms
  6. Chief Operating Officer

Fractional COO, CMO, CGO | Scaling Growth & Operations


With 20+ years of experience across the advertising and media ecosystem, Andrew has worked extensively in the areas of digital strategy, media, ad-tech, and ecommerce/Amazon. His roles have spanned high-growth startups as well as established agencies and consultancies, including executive positions as President of Havas (global digital media agency), CEO of AD/FIN (programmatic media intelligence startup) and General Manager of Feedvisor (Amazon media/technology company). Across his career,…

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Andrew A.

Work

  • • Led Programmatic Analytics Innovator to Create New Levels of Transparency & Insights (AD/FIN) - 225%+ YoY growth

    Venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media

  • • Built Amazon/Retail Media and Strategy Capability Propelling SaaS Startup (Feedvisor) - 300%+ YoY growth

    Feedvisor is the best optimization platform and team of Amazon experts, fueled by proprietary AI and data, empowering brands and sellers.

    feedvisor.com

Experience

  • SportsBiz

    SportsBiz

    Advisor, COO (fractional)

    May 2023 - Present

    • Actively advising Founder/CEO to fund/build DeepSport, an AI software platform that transforms the way corporations invest, measure, and maximize $100B annually on athletes, teams, leagues, associations, venues, and events.
  • FxM

    FxM

    Advisor & Interim Chief Growth Officer (Fractional)

    Sep 2022 - Present

    • Founding team member and fractional CGO for FinTech for AdTech startup unlocking $30B+ in annual waste/inefficiencies due to complexities in payments and financing across the media and advertising supply chain.
  • Feedvisor

    Feedvisor

    General Manager, Brand Services, Amazon/Retail Media

    Nov 2019 - Jul 2022

    • Drove 300%+ YoY growth for this fast-growing Amazon SaaS technology company, building, growing, and operating a new managed service/agency division that assisted Fortune 100 brands to win on Amazon and across retail media. • Led/built team, tools, and pro
  • AD/FIN

    AD/FIN

    Chief Executive Officer

    May 2014 - Jan 2019

    • Delivered 225% YOY growth as CEO of venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media. • Defined product-market fit and built com
  • Havas Media Group

    Havas Media Group

    President, Digital, North America

    Jan 2011 - Dec 2013

    • Drove 150% YoY revenue growth and 200% YoY margin improvement across Havas North America’s digital media, data, creative, and analytics capabilities with $3B in media billings and 700 FTEs (300+ digital FTEs). • Pitched/won/led $25M+ in new business with
  • Publicis

    Publicis

    Executive Vice President, Business Development and Strategy

    Aug 2006 - Jan 2011

    • Post-acquisition rebuilt digital agency from 25 to 200+ employees over 36 months; grew revenues 200% YoY. • Responsible for new business, client management, creative/UX and digital strategy/analytics. • Won/managed $15M+ with Hasbro, LG Electronics, Citi,
  • Ogilvy

    Ogilvy

    Senior Partner, Digital Marketing and Strategy

    Sep 2003 - Aug 2006

    • Responsible for infusing digital strategy, capabilities, and approaches across Ogilvy. • Oversaw digital strategy, social and CRM programs. • Won/managed $10M+ with IBM, Wyeth, Eli Lilly, Mead, Six Flags and the AFL.
  • Digitas North America

    Digitas North America

    Vice President, Marketing and Business Strategy

    Jan 1997 - Dec 2001

    The Connected Marketing Agency

    • Member of core team that built Digitas into trailblazer in digital strategy, media, creative & technology. • Founded/opened first Digitas NY office, which grew from 3 to 300+ in 24 months. • Won/managed $10M+ with IBM, American Express, Starwood, and th

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