Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Andrew Altersohn
Fractional COO, CMO, CGO | Scaling Growth & Operations
With 20+ years of experience across the advertising and media ecosystem, Andrew has worked extensively in the areas of digital strategy, media, ad-tech, and ecommerce/Amazon. His roles have spanned high-growth startups as well as established agencies and consultancies, including executive positions as President of Havas (global digital media agency), CEO of AD/FIN (programmatic media intelligence startup) and General Manager of Feedvisor (Amazon media/technology company). Across his career,…
Work
• Led Programmatic Analytics Innovator to Create New Levels of Transparency & Insights (AD/FIN) - 225%+ YoY growth
Venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media
• Built Amazon/Retail Media and Strategy Capability Propelling SaaS Startup (Feedvisor) - 300%+ YoY growth
https://Feedvisor.comFeedvisor is the best optimization platform and team of Amazon experts, fueled by proprietary AI and data, empowering brands and sellers.
Experience
SportsBiz
Advisor, COO (fractional)
May 2023 - Present
- Actively advising Founder/CEO to fund/build DeepSport, an AI software platform that transforms the way corporations invest, measure, and maximize $100B annually on athletes, teams, leagues, associations, venues, and events.
FxM
Advisor & Interim Chief Growth Officer (Fractional)
Sep 2022 - Present
- Founding team member and fractional CGO for FinTech for AdTech startup unlocking $30B+ in annual waste/inefficiencies due to complexities in payments and financing across the media and advertising supply chain.
Feedvisor
General Manager, Brand Services, Amazon/Retail Media
Nov 2019 - Jul 2022
- Drove 300%+ YoY growth for this fast-growing Amazon SaaS technology company, building, growing, and operating a new managed service/agency division that assisted Fortune 100 brands to win on Amazon and across retail media. • Led/built team, tools, and pro
AD/FIN
Chief Executive Officer
May 2014 - Jan 2019
- Delivered 225% YOY growth as CEO of venture backed SaaS startup designed to create programmatic media cost/price analytics and indices for next-gen intelligence, transparency, and accountability in digital media. • Defined product-market fit and built com
Havas Media Group
President, Digital, North America
Jan 2011 - Dec 2013
- Drove 150% YoY revenue growth and 200% YoY margin improvement across Havas North America’s digital media, data, creative, and analytics capabilities with $3B in media billings and 700 FTEs (300+ digital FTEs). • Pitched/won/led $25M+ in new business with
Publicis
Executive Vice President, Business Development and Strategy
Aug 2006 - Jan 2011
- Post-acquisition rebuilt digital agency from 25 to 200+ employees over 36 months; grew revenues 200% YoY. • Responsible for new business, client management, creative/UX and digital strategy/analytics. • Won/managed $15M+ with Hasbro, LG Electronics, Citi,
Ogilvy
Senior Partner, Digital Marketing and Strategy
Sep 2003 - Aug 2006
- Responsible for infusing digital strategy, capabilities, and approaches across Ogilvy. • Oversaw digital strategy, social and CRM programs. • Won/managed $10M+ with IBM, Wyeth, Eli Lilly, Mead, Six Flags and the AFL.
Digitas North America
Vice President, Marketing and Business Strategy
Jan 1997 - Dec 2001
The Connected Marketing Agency
- Member of core team that built Digitas into trailblazer in digital strategy, media, creative & technology. • Founded/opened first Digitas NY office, which grew from 3 to 300+ in 24 months. • Won/managed $10M+ with IBM, American Express, Starwood, and th
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