Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Ashley Simon
Expert Generalist
I’m a seasoned leader with over 15 years of experience leading brand and product marketing teams for high-growth companies such as Medium, Airbnb, Google, Foursquare, MTV, Daily Harvest, and more.I’m creatively-driven with expertise in developing brand strategy, honing customer segmentation and positioning, launching new products, and acquiring (and keeping) customers.
Collaborative and scrappy, I’m a hands-on leader who thrives in cross-functional environments. I’m also a certified yoga instructor, baking enthusiast, writer and avid adventurer. You can find me in Brooklyn with my husband, two daughters, and a grumpy old cat.
Work
Experience
Mixing Board
Member
May 2022 - Present
A community of top minds from iconic brands.
Google
Marketing Strategist
Jan 2023 - Apr 2023
- Global strategy, positioning and messaging for Google internal platform
Medium.com
Head of Brand and Product Marketing, Creators
Nov 2020 - Aug 2021
Where ideas take shape before they take off.
- Product Marketing Strategy, Customer Research / Persona Development, Positioning, Messaging, Partnered with Product on roadmap and GTMs
Curious Elixirs
Cofounder and Creative Director
Aug 2016 - Oct 2018
delicious booze-free beverages that taste like your favorite craft cocktails -- with organic ingredients, no added sugar, and mouth feel for days.
- Brand strategy, Customer research/persona development, Creative Direction, Growth Strategy & Execution, Events, Vendor Management, kind of everything!
Upworthy
Head of Video and Strategic Partnerships
Jun 2013 - May 2015
Delivering you the best of humanity since 2012. 💫♥️🌎
- Brand Strategy, Video Strategy and Creative Development, Video Growth Plan, Production and Co-Promotional Partnerships
Foursquare
Manager, Media Partnerships
Jun 2011 - Aug 2012
Where Matters: Put the most trusted, independent location data and technology platform to work for your business.
- Orchestrated co-marketing and API partnerships with some of the biggest names in pop culture: Ticketmaster, MTV, Kanye, Jay Z, etc.
Viacom
Manager Creative Digital Strategy, MTV Scratch
Apr 2009 - May 2011
Creating culture and conversation for audiences around the world.
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