Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Ashley Simon
Expert Generalist
I’m a seasoned leader with over 15 years of experience leading brand and product marketing teams for high-growth companies such as Medium, Airbnb, Google, Foursquare, MTV, Daily Harvest, and more.I’m creatively-driven with expertise in developing brand strategy, honing customer segmentation and positioning, launching new products, and acquiring (and keeping) customers.
Collaborative and scrappy, I’m a hands-on leader who thrives in cross-functional environments. I’m also a certified yoga instructor, baking enthusiast, writer and avid adventurer. You can find me in Brooklyn with my husband, two daughters, and a grumpy old cat.
Work
Experience
Mixing Board
Member
May 2022 - Present
A community of top minds from iconic brands.
Google
Marketing Strategist
Jan 2023 - Apr 2023
- Global strategy, positioning and messaging for Google internal platform
Medium.com
Head of Brand and Product Marketing, Creators
Nov 2020 - Aug 2021
Where ideas take shape before they take off.
- Product Marketing Strategy, Customer Research / Persona Development, Positioning, Messaging, Partnered with Product on roadmap and GTMs
Curious Elixirs
Cofounder and Creative Director
Aug 2016 - Oct 2018
delicious booze-free beverages that taste like your favorite craft cocktails -- with organic ingredients, no added sugar, and mouth feel for days.
- Brand strategy, Customer research/persona development, Creative Direction, Growth Strategy & Execution, Events, Vendor Management, kind of everything!
Upworthy
Head of Video and Strategic Partnerships
Jun 2013 - May 2015
Delivering you the best of humanity since 2012. 💫♥️🌎
- Brand Strategy, Video Strategy and Creative Development, Video Growth Plan, Production and Co-Promotional Partnerships
Foursquare
Manager, Media Partnerships
Jun 2011 - Aug 2012
Where Matters: Put the most trusted, independent location data and technology platform to work for your business.
- Orchestrated co-marketing and API partnerships with some of the biggest names in pop culture: Ticketmaster, MTV, Kanye, Jay Z, etc.
Viacom
Manager Creative Digital Strategy, MTV Scratch
Apr 2009 - May 2011
Creating culture and conversation for audiences around the world.
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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