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Ashley S.

Expert Generalist

I’m a seasoned leader with over 15 years of experience leading brand and product marketing teams for high-growth companies such as Medium, Airbnb, Google, Foursquare, MTV, Daily Harvest, and more.I’m creatively-driven with expertise in developing brand strategy, honing customer segmentation and positioning, launching new products, and acquiring (and keeping) customers.

Collaborative and scrappy, I’m a hands-on leader who thrives in cross-functional environments. I’m also a certified yoga instructor, baking enthusiast, writer and avid adventurer. You can find me in Brooklyn with my husband, two daughters, and a grumpy old cat.

Hire Ashley
Ashley S.
CommunitiesEntertainmentMapping ServicesChief Marketing OfficerSearch EngineChief Brand OfficerMarketing Strategist
Fractional CMO rates

Work

Experience

May 2022 — Present
Mixing Board

Mixing Board

Member

A community of top minds from iconic brands.

Jan 2023 — Apr 2023
Google

Google

Marketing Strategist

  • Global strategy, positioning and messaging for Google internal platform
Nov 2020 — Aug 2021
Medium.com

Medium.com

Head of Brand and Product Marketing, Creators

Where ideas take shape before they take off.

  • Product Marketing Strategy, Customer Research / Persona Development, Positioning, Messaging, Partnered with Product on roadmap and GTMs
Aug 2016 — Oct 2018
Curious Elixirs

Curious Elixirs

Cofounder and Creative Director

delicious booze-free beverages that taste like your favorite craft cocktails -- with organic ingredients, no added sugar, and mouth feel for days.

  • Brand strategy, Customer research/persona development, Creative Direction, Growth Strategy & Execution, Events, Vendor Management, kind of everything!
Jun 2013 — May 2015
Upworthy

Upworthy

Head of Video and Strategic Partnerships

Delivering you the best of humanity since 2012. 💫♥️🌎

  • Brand Strategy, Video Strategy and Creative Development, Video Growth Plan, Production and Co-Promotional Partnerships
Jun 2011 — Aug 2012
Foursquare

Foursquare

Manager, Media Partnerships

Where Matters: Put the most trusted, independent location data and technology platform to work for your business.

  • Orchestrated co-marketing and API partnerships with some of the biggest names in pop culture: Ticketmaster, MTV, Kanye, Jay Z, etc.
Apr 2009 — May 2011

Viacom

Manager Creative Digital Strategy, MTV Scratch

Creating culture and conversation for audiences around the world.

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