Brian Hsu

Experience

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  Resound Leadership Consulting

  Founder

  Aug 2018 - Present

  Self-founded consulting practice providing on-demand executive leadership

  • Fractional executive, business advisory and executive coaching for start-ups
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  Inxeption

  Chief Digital Officer

  Sep 2022 - Mar 2023

  Industrial commerce marketplace digitizing the B2B procurement and supply chain

  • Member of C-level leadership team responsible for Product Management and Digital Transformation
  • Built strategy and implementation plan for the company’s industrial commerce marketplace
  • Owned and managed overall Product roadmap for full suite of logistics and e-commerce applications, infrastructure upgrades and third party development projects
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  KiwiCo

  Investor / Advisor / Former Chief Revenue Officer

  Oct 2019 - Sep 2023

  KiwiCo develops engaging hands-on STEAM projects and activities to spark curiosity and creativity in kids of all ages.

  • Leadership team position responsible for Strategy & Planning, Analytics and New Growth Initiatives
  • Led effort to build and scale KiwiCo e-commerce store, expanding company footprint beyond core subscription business. Drove 3x revenue growth Y/Y in first year
  • Drove focused effort to grow education segment, including strategy, operational planning and execution, resulting in a 4x Y/Y increase in sales to K-12 schools and enrichment programs
  • Developed strategic plan for international expansion and executed first localization pilots
  • Initiated new strategic planning process for company including annual and quarterly OKR setting, business review cadences, budgeting and investment prioritization
  • Advise Founder/CEO on strategic direction, potential paths to liquidity and Board interactions
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  Blackbird Air

  Chief Operating Officer

  Oct 2018 - Jun 2019

  Aviation marketplace enabling private flying for the masses

  • In partnership with Founder/CEO, developed business model and established product market fit for an early stage marketplace focused on enabling private air travel
  • Launched operational proof of concept in CA and NY markets
  • Pitched, negotiated and closed $10M Series A (company acquired by Surf Air in Feb 2020)
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  Lyft

  Vice President, Driver Operations & Fleet Programs

  Apr 2016 - Jun 2018

  A hop, skip, and a jump is just a tap away

  • Responsible for scaling the driver side of the US ride-sharing marketplace, using Product, Operations and Marketing levers to impact acquisition, onboarding, engagement and retention.
  • Optimized driver acquisition funnel across multiple online and offline channels resulting in 2x growth of driver base and 4x increase in ridership within two years
  • Developed and launched the Lyft Express Drive vehicle rental program for drivers in need of an eligible vehicle. Opened program in 26 markets in less than one year
  • Executed real-time driver incentives to improve service levels at peak ride times and reduce overall rider churn
  • Built and executed a driver loyalty and perks program to increase retention, activity and driver satisfaction scores
  • Executed product roadmap to optimize customer acquisition, retention and satisfaction
  • Managed cross-functional team of 100+ across Operations, Marketing and Product
  • Implemented company strategic planning process, business review cadences and OKR setting
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  Ebay

  Vice President and General Manager

  Dec 2005 - Apr 2016

  Connecting people and building communities to create economic opportunity for all.

  • Vice President & GM, North America Marketplaces: GM and P&L owner of $30B GMV, $3B revenue, 600 person North America business unit, owning Growth, Merchant Acquisition and Scaling, Category Management, Comms and Business Operations functions
  • Vice President, Global Product Operations: Led strategy and operations for eBay Global Product, executing planning/prioritization of global technology roadmap, optimizing on-shore/off-shore developer capacity and managing overall CTO budget
  • Senior Director, Marketplaces Monetization: Revamped global monetization strategy to increase supply and better align eBay incentives with sellers. Raised overall monetization $350MM while continuing to grow platform GMV by 10%
  • Director, Trust & Safety: Developed policies and incentives to drive seller performance and buyer trust, leading to a 40% decrease in poor buying experiences and a 15% increase in buyer retention. Revamped reputation system and launched Top Rated Seller p
  • Head of Seller Analytics: Owned merchant side analytics driving breakthrough insights and data-driven recommendations to inform executive decision making. Analyses led to overall increase in supply, lowered shipping costs and reductions in fraud and count