Cara V.

Experience

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  Cara Verwholt Consulting

  Founder & Principal

  Oct 2023 - Present

  Cara Verwholt Consulting is a Charlotte-based practice that specializes in steering marketing transformations.

  • We partner with CMOs and business leaders to uncover valuable customer insights, refine brand narratives, and optimize marketing strategies—ensuring that the approach is designed to deliver on broader business objectives.
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  The National Football League

  Sr. Director, Gaming & Product Marketing

  Nov 2021 - May 2023

  Head of Product Marketing for NFL direct-to-consumer digital (NFL+, NFL app, NFL Fantasy app). Responsible for driving subscription revenue and fan engagement.

  • Launched NFL+, the NFL's exclusive streaming service, in 2022.
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  The Walt Disney Company

  Director, Marketing Strategy

  Sep 2017 - Nov 2021

  From Sept 2017 through Feb 2021, I led TV, film & app marketing across a diverse portfolio of US & CA distribution partners. From Feb 2021 through Nov 2021, I led brand and marketing strategy for shopDisney.com.

  • Led shopDisney brand development work. Created the site’s first brand video, which beat cost-per-view benchmarks by +50% and drove 3-4x search lift.
  • Developed shopDisney’s FY22 global strategic marketing plan and budget. Presented recommendations to senior business and finance leadership and received approval on increased marketing budget.
  • Managed large-scale film promotional campaigns with digital retailers, including the first-ever Marvel flash sale in 2018 and the Vudu Viewing Party for Avengers: Infinity War, which generated 298M impressions on Twitter.
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  Amazon

  Senior Marketing Manager

  Mar 2014 - Aug 2017

  From Mar 2017 through Aug 2015, I led third-party seller acquisition, engagement and retention for Fulfillment by Amazon. From Aug 2015 through Aug 2017, I owned third-party merchant onboarding, in-app merchandising strategy, seasonal campaigns, and frequency & retention goals for Amazon Prime Now.

  • Launched the Prime Now Weekly Ad program, which provided a scalable framework for merchant-run sales.
  • Designed and executed three phases of multivariate tests on a key email nurture program ($2.4MM annualized increase in contribution profit).
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  inovia

  Marketing Director

  Mar 2010 - Feb 2014

  I played an integral role in INOVIA’s growth from startup to the world’s second largest foreign patent filter in 2014. I owned brand strategy, corporate communications, SMB customer acquisition, and reporting and analytics.

  • Developed INOVIA’s marketing technology infrastructure, implementing Marketo and later Pardot marketing automation platforms.
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  Red Ventures

  Marketing Manager

  Jun 2008 - Feb 2010

  Marketing program owner (planning, execution and analysis) for email, print and partnership channels.

  • Drove revenue for leading home services brands, including ADT Home Security and DIRECTV.