Throughout my 15 year marketing career at companies like Amazon, Disney and the NFL, I often found myself at the forefront of change. I successfully led product launches, rebrands, and distribution strategy pivots by combining a deep understanding of customer needs with an ability to translate top-line growth objectives into actionable marketing strategies.
I left the corporate world in 2023 and founded Cara Verwholt Consulting, where I partner with founders and marketing leaders to uncover valuable customer insights, refine brand narratives, and optimize marketing strategies—ensuring that the approach is designed to deliver on broader business objectives.
As the head of Product Marketing for NFL direct-to-consumer digital (NFL+, NFL app, NFL Fantasy app), I built the go-to-market campaign for NFL+, the NFL’s exclusive streaming service, from inception to launch in 8 months. I defined the marketing budget, brand platform, creative approach, performance marketing strategy, and integrated channel plan, and led a cross-functional team to execute the campaign.
Founder & Principal
Cara Verwholt Consulting is a Charlotte-based practice that specializes in steering marketing transformations.
Sr. Director, Gaming & Product Marketing
Head of Product Marketing for NFL direct-to-consumer digital (NFL+, NFL app, NFL Fantasy app). Responsible for driving subscription revenue and fan engagement.
Director, Marketing Strategy
From Sept 2017 through Feb 2021, I led TV, film & app marketing across a diverse portfolio of US & CA distribution partners. From Feb 2021 through Nov 2021, I led brand and marketing strategy for shopDisney.com.
Senior Marketing Manager
From Mar 2017 through Aug 2015, I led third-party seller acquisition, engagement and retention for Fulfillment by Amazon. From Aug 2015 through Aug 2017, I owned third-party merchant onboarding, in-app merchandising strategy, seasonal campaigns, and frequency & retention goals for Amazon Prime Now.
Marketing Director
I played an integral role in INOVIA’s growth from startup to the world’s second largest foreign patent filter in 2014. I owned brand strategy, corporate communications, SMB customer acquisition, and reporting and analytics.
Marketing Manager
Marketing program owner (planning, execution and analysis) for email, print and partnership channels.
Learn what a fractional CMO does, typical cost, and when to hire one. Get matched with a vetted fractional CMO in days, not months.
What a marketing strategy consultant does, what one costs, and how to hire a vetted fractional marketing leader in days, not months.
Learn what a B2B marketing consultant does, the services they provide, and when companies should hire one to improve positioning, pipeline, and revenue.
Head of Marketing at Decent DAO
CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.
Brandformance Expert with passion for internationalization I Fractional CMO
