Daniel Cronyn

Growth + Marketing + Product + Strategy Leader

Analytical full stack Growth leader with 20 years experience building acquisition, lifecycle, product, and brand teams in Series A to Series D startups, and Private Equity portfolio companies.


I built and led Growth and Marketing teams across B2B SaaS, DTC/ecomm, and high volume B2C tech businesses, with exits at TripAdvisor, ProFlowers, RedEnvelope and littleBits (hardware), and collectively raised over $1 billion in venture funding.


I'm interested in helping build and operationalize data-driven strategies to grow bottom-line metrics. Open to fractional and interim Growth and Marketing leadership roles.

Daniel Cronyn

Work

Experience

  • Novo

    Novo

    EVP of Growth

    Jan 2022 - Aug 2023

    Challenger fintech neobank addressing the SMB segment in business banking

    • 320% ARR and 100% customer account growth over the course of two years, nearly all from Growth team efforts, while also improving LTV:CAC from <1:1 to 3:1
    • Built out a team into 20+ high-functioning Acquisition, CRM, Growth Product, and Brand functional experts, in addition to dedicated data science, design, and FP&A
  • Dashlane

    Dashlane

    VP of Growth

    Mar 2019 - Dec 2022

    Personal, family and corporate password management solution, with both B2C and B2B motions.

    • Was instrumental in developing and growing the nascent B2B business over 200% in two years time, while also growing the mature B2C business over 25%
    • Co-led rebrand of the company, from new design language, brand architecture and website, and culminating in a 2020 Super Bowl ad
  • littleBits

    littleBits

    VP of Growth

    Jan 2017 - Jan 2019

    littleBits is a mission-driven company that created STEM/STEAM kits to teach electronic engineering and coding concepts to kids. After successfully landing large licensing agreements with Disney and Marvel, we were acquired by competitor.

    • Built entire ecomm channel, grew top line revenue by over 100% in two years
    • Led go-to-market and media planning for largest product launch in company history (Disney license)
    • Created subscription product, upsell business strategy, direct mail, programmatic, and other channel programs, while creating data-driven culture and KPI-based structure for reporting
  • Movable Ink

    Movable Ink

    Head of Growth

    Jan 2013 - Jan 2015

    B2B SaaS delivering next-level email personalization and intelligence to premier brands across the globe.

    • First growth hire, kick-started function and grew B2B SaaS revenue by +50% in year one
    • Responsible for all marketing strategy, growth, and P&L on $25M net new revenue target, with team of three performance, SEO, and content people
    • Additionally, managed inside sales team of 10, between NYC and London offices
  • Provide Commerce (ProFlowers, RedEnvelope, Shari's Berries)

    Provide Commerce (ProFlowers, RedEnvelope, Shari's Berries)

    Sr. Acquisition Manager

    Jan 2009 - Oct 2012

    An ecommerce umbrella company encompassing Proflowers.com (acquired by FTD), RedEnvelope.com (acquired by Gifts.com), and several other perishable goods brands.

    • Joined to help M&A analysis of new brands like RedEnvelope, and took over performance marketing
    • Responsible for all strategy, management, and execution of acquisition across several brands, deploying a $20M annual budget and hitting over $75M in revenue in 2012
    • Additionally, managed shopping feeds/CSE program for five brands and over 50 partners engines, tripled revenue growth from ~$2M to over $7M annually and added a full time direct report
  • TripAdvisor

    TripAdvisor

    Product Manager, Acquisition & Engagement

    Jan 2006 - Dec 2012

    Global leader in destination, travel, and hotel reviews.

    • Created new member acquisition products, managed development, and optimized based on testing frameworks, growing new members (subscribers) over 150% in two years
    • Increased member engagement and retention through innovation, leveraging new technology, and lifecycle analysis
    • Team leader in analysis, analytics template development, and pre/post-ship reporting via Visual Sciences
    • In role as search engine analyst, was responsible for over $25M SEM budget across int’l programs

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