Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Daniel Cronyn
Growth + Marketing + Product + Strategy Leader
Analytical full stack Growth leader with 20 years experience building acquisition, lifecycle, product, and brand teams in Series A to Series D startups, and Private Equity portfolio companies.
I built and led Growth and Marketing teams across B2B SaaS, DTC/ecomm, and high volume B2C tech businesses, with exits at TripAdvisor, ProFlowers, RedEnvelope and littleBits (hardware), and collectively raised over $1 billion in venture funding.
I'm interested in helping build and operationalize data-driven strategies to grow bottom-line metrics. Open to fractional and interim Growth and Marketing leadership roles.
Work
CompareCredit AI Extension
https://comparecredit.comRan a successful product-build engagement with consumer finance site CompareCredit.com, to stand up their first customer acquisition channel (previously they ran 100% affiliate arbitrage), and build a credit card compairson chrome extension powered by AI (custom LLM).
Dashlane Superbowl 2020
https://www.youtube.com/watch?v=B5lslSPfhkgJoined Dashlane as a growth consultant through the Sequoia network, and helped them conept, stage, and deploy a complete rebrand of their consumer website, product, and advertising program,
- https://getRecap.co
Built Recap to encapsulate the Customer Voice using all your data, from customer service interactions to in-store events, to deliver AI-powered insights to leaders.
GoodPeoples.xyz
https://goodpeoples.xyzGrowth + Creative + AI Product agency developed to address scaling, branding, and efficient product building needs for clients.
Experience
Novo
EVP of Growth
Jan 2022 - Aug 2023
Challenger fintech neobank addressing the SMB segment in business banking
- 320% ARR and 100% customer account growth over the course of two years, nearly all from Growth team efforts, while also improving LTV:CAC from <1:1 to 3:1
- Built out a team into 20+ high-functioning Acquisition, CRM, Growth Product, and Brand functional experts, in addition to dedicated data science, design, and FP&A
Dashlane
VP of Growth
Mar 2019 - Dec 2022
Personal, family and corporate password management solution, with both B2C and B2B motions.
- Was instrumental in developing and growing the nascent B2B business over 200% in two years time, while also growing the mature B2C business over 25%
- Co-led rebrand of the company, from new design language, brand architecture and website, and culminating in a 2020 Super Bowl ad
littleBits
VP of Growth
Jan 2017 - Jan 2019
littleBits is a mission-driven company that created STEM/STEAM kits to teach electronic engineering and coding concepts to kids. After successfully landing large licensing agreements with Disney and Marvel, we were acquired by competitor.
- Built entire ecomm channel, grew top line revenue by over 100% in two years
- Led go-to-market and media planning for largest product launch in company history (Disney license)
- Created subscription product, upsell business strategy, direct mail, programmatic, and other channel programs, while creating data-driven culture and KPI-based structure for reporting
Movable Ink
Head of Growth
Jan 2013 - Jan 2015
B2B SaaS delivering next-level email personalization and intelligence to premier brands across the globe.
- First growth hire, kick-started function and grew B2B SaaS revenue by +50% in year one
- Responsible for all marketing strategy, growth, and P&L on $25M net new revenue target, with team of three performance, SEO, and content people
- Additionally, managed inside sales team of 10, between NYC and London offices
Provide Commerce (ProFlowers, RedEnvelope, Shari's Berries)
Sr. Acquisition Manager
Jan 2009 - Oct 2012
An ecommerce umbrella company encompassing Proflowers.com (acquired by FTD), RedEnvelope.com (acquired by Gifts.com), and several other perishable goods brands.
- Joined to help M&A analysis of new brands like RedEnvelope, and took over performance marketing
- Responsible for all strategy, management, and execution of acquisition across several brands, deploying a $20M annual budget and hitting over $75M in revenue in 2012
- Additionally, managed shopping feeds/CSE program for five brands and over 50 partners engines, tripled revenue growth from ~$2M to over $7M annually and added a full time direct report
TripAdvisor
Product Manager, Acquisition & Engagement
Jan 2006 - Dec 2012
Global leader in destination, travel, and hotel reviews.
- Created new member acquisition products, managed development, and optimized based on testing frameworks, growing new members (subscribers) over 150% in two years
- Increased member engagement and retention through innovation, leveraging new technology, and lifecycle analysis
- Team leader in analysis, analytics template development, and pre/post-ship reporting via Visual Sciences
- In role as search engine analyst, was responsible for over $25M SEM budget across int’l programs
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