Dara K.

Experience

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  Decent Labs

  Head of Marketing

  Sep 2023 - Present

  Decent is paving the way for novel economies built on regenerative decentralized systems to thrive beyond the status quo. We build and invest in ideas that optimize human coordination, justly distribute ownership, and incentivize adjustments in individual behavior that benefit the whole of humanity.

  • Our mission is to protect the pioneers of the next financial system with practical privacy solutions.
  • Decent DAO is a builder collective. We develop Web3 applications that protect privacy, foster decentralization, and move people and capital on-chain.
  • Our projects include: Fractal, a DAO governance tool that protects voter and contributor privacy to enable more sophisticated orgs on-chain; Lumen, a due diligence application that grows the institutional DeFi lending opportunity by protecting borrower data; and Sarcophagus, an on-chain dead man’s switch that guarantees trustless, private data delivery.
  • Decent DAO is supported by the Decent Foundation and backed by investors and partners including BlockTower Capital, GSR, Cumberland DRW, and 1kx.
  • Learn more at www.decent-dao.org.
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  Space_Dynamics

  Founder, Space_Dynamics

  Jan 2023 - Present

  I’m looking for my next big opportunity at the intersection of next-gen software products and the rockstar teams that bring them to life. Most recently, I was a Director of Product Management at Caesars Entertainment. I was a co-founding member of the team that took on one of the most ambitious digital transformations in the gaming and hospitality industry to-date. All built on Salesforce. Before that, I was the product manager for several guest and employee-facing apps. I started my adventures in Las Vegas as an interactive digital marketing manager for Caesars Rewards, the industry’s most prestigious loyalty program. In a past life, I was a fintech management consultant. I advised banks, retailers, and telcos on their mobile payments and digital wallet strategies and implementations. I’m teaching myself to code. Follow my progress on freecodecamp.org. I’ve spoken at Salesforce Dreamforce and have been quoted in American Banker. I’m an alumni of The University of Maryland. Go Terps.

  • Space_Dynamics is a marketing agency for the decentralized internet. We partner with the most forward-thinking founders in the space to take novel crypto products to market — together. We’re crypto natives, degen traders, defi enjoyooors, NFT collectooors, DAO participants, and bitcoin HODLers. We know this space because we live and breathe it. Every. Single. Insane. Day.
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  Decent Labs

  Head of Marketing, Fractal and Atomic Contributor, Decent DAO

  Jun 2023 - Sep 2023

  Decent is paving the way for novel economies built on regenerative decentralized systems to thrive beyond the status quo. We build and invest in ideas that optimize human coordination, justly distribute ownership, and incentivize adjustments in individual behavior that benefit the whole of humanity.

  • Fractal empowers DAOs to change the world by making them easier to structure, govern, and scale. DAOs need to be structured flexibly, act with agility, and decentralize at their own speed. They need a tool to split themselves into subDAOs, add governance incrementally, and bundle regular transactions as templates. Our no-code DAO platform is built on (Gnosis) Safe to ensure this journey is managed securely and that users can import their treasuries effortlessly. We believe decentralized autonomous organizations are the next stage of evolution for communities, businesses, and social movements on the internet to form around assets. Laern more: www.fractalframework.xyz
  • Fractal is made with love by Decent DAO. Decent is an on-chain venture studio focused on creating a more equitable society by incubating and investing in technologies that promote decentralization and freedom on the internet.
  • Decent DAO is accelerating the decentralized future and leveling the playing field between individuals and institutions. In-studio to on-chain, we’ve taken our mission out in the open, inviting builders, founders, and degens alike to share knowledge, define new opportunities, and establish a true meritocracy where prosperity is available to all. Together, we’re setting a new standard and showing the world how Web3 could be and should be done. Meet us here: www.decent-dao.org
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  Kraken Digital Asset Exchange

  Director of Product Marketing

  Mar 2021 - Nov 2022

  We put the power in your hands to buy, sell, and trade digital currency!

  • Director of Product Marketing at Kraken, one of the largest cryptocurrency exchanges in the world. Lead Consumer, NFTs, Pro, and Institutional marketing teams. 0-->1 new orgbuilding.
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  Caesars Entertainment Corporation

  Director of Marketing and Product Strategy: Platform Product

  Sep 2018 - Oct 2020

  Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? Call 1-800-GAMBLER or text 800GAM. For more information, please visit. www.caesars.com/corporate. Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

  • Director of Product Management for platform. Advocate for the dev team; engineering, architecture, cybersecurity, and fellow product managers were my customers. Reduced SEV1s by 20% and prevented revenue loss through a major technical debt relief and scaling initiative.
  • I helped promote social distancing through Salesforce Communities by developing a digital waiver solution for the GM of Nobu for fitness centers and spas on the Strip.
  • Learn more at www.darakhanproductperson.com
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  Caesars Entertainment Corporation

  Product Manager, Marketing and Product Strategy

  Apr 2017 - Sep 2018

  Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? Call 1-800-GAMBLER or text 800GAM. For more information, please visit. www.caesars.com/corporate. Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

  • Co-founding team member on one of the most ambitious digital transformation initiatives in the gaming and hospitality industry. Lead data integration and IoT product development for our 0-->1 next-gen, multi-cloud marketing platform MVP, all built on Salesforce.
  • Drove a $40M incremental business case for in-trip, real-time marketing and lead the business to transition from several disparate, legacy on-prem systems.
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  Caesars Entertainment Corporation

  Product Manager, Marketing Capabilities

  Aug 2014 - Jul 2018

  Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? Call 1-800-GAMBLER or text 800GAM. For more information, please visit. www.caesars.com/corporate. Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

  • Generated lift in gaming spend and incremental revenue by leading the product launch of Mobile Free Slot Play, an in-app digital wallet that let guests redeem free play directly to slot machine games.
  • Drove self-service through implementations of kiosks, employee apps to track guest play and loyalty program earnings, and an app that drove paperless FNB offer redemption at restaurants, buffets, and QSR locations.
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  Caesars Entertainment Corporation

  Manager of Interactive Marketing

  Jun 2013 - Aug 2014

  Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? Call 1-800-GAMBLER or text 800GAM. For more information, please visit. www.caesars.com/corporate. Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

  • Implemented Caesars' interactive offers marketing strategy. Developed, tested, and deployed marketing campaigns through the company's proprietary touchscreen technology at slot machines.
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  Capitol Partners

  Analyst (intern)

  Dec 2007 - May 2008

  Capitol Partners, Inc., is a full service, Washington, D.C. based government affairs consulting firm that provides effective counsel and strategic guidance to businesses, non-profits, universities, museums, municipalities and other companies. President: Jonathan Orloff Principals: Mimi Braniff and Carl Holshouser Associates: Maya Mahoney, Laura Jones and Josh Nieman

  • Capitol Partners is a private equity firm based in Washington D.C. The fund focuses on acquiring middle market companies through leveraged buyouts in the healthcare, telecommunications, and technology industries.
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  Robert H. Smith School of Business

  Research Fellow

  Aug 2006 - Sep 2007

  the university of maryland, college park (often referred to as the university of maryland, um, umd, umcp, or maryland) is a public research university located in the city of college park in prince george's county, maryland, just outside washington, d.c. founded in 1856, the university of maryland is the flagship institution of the university system of maryland. maryland is the largest university in the state and the largest in the washington metropolitan area.it is a member of the association of american universities and a founding member of the atlantic coast conference athletic league. the university of maryland's proximity to the nation's capital has resulted in strong research partnerships with the federal government. many members of the faculty receive research funding and institutional support from agencies such as the national institutes of health, the national aeronautics and space administration (nasa), the national institute of standards and technology and the department of

  • Completed research for Dr. Debra Shapiro, Professor of Management and Organization.