Derek Cheng

Fractional CMO for B2B Startups

I've worked with many SaaS startups ranging from fintech, back office, adtech, etc. to build their brand, content, and web strategies. My last position was an eight-year stint at Tipalti, the AP automation and global payments company. I was employee 20-something and when I left, we were over 1,000 team members. It was also there where I managed the content marketing, web development, brand/design internal agency, PR/comms/social, community building, and project management efforts.

In April, I fou…

Derek Cheng



  • Shipped AI

    Shipped AI

    Product Messaging Lead

    Jun 2023 - Present

    Veterans of e-commerce launched a new technology backend to deliver outsourced, AI-driven customer support for e-commerce merchants.

    • Guiding founders on product positioning, messaging, storytelling, and branding
    • Producing product marketing content development including sales decks, ROI calculators, feature copy, and case studies
  • Pharmagin


    Fractional CMO

    May 2023 - Present

    Software platform for pharma industry to manage key opinion leader speaker programs.

    • Company is on a go-to-market for new, AI-driven analysis product. I'm leading the strategy around with branding, positioning, demand gen, and communications.
    • Led first webinar campaign with PharmExec audience
  • AI Incubator

    AI Incubator

    Marketing Advisor

    Sep 2023 - Dec 2023

    Consultancy focused on helping "non-software" companies execute AI projects through NVIDIA and Siemens technology

    • Provided positioning, messaging, and general outreach strategies
    • On-call advisor to founders regarding marketing strategies and issues
  • Nium


    Content Strategy Lead

    Aug 2023 - Nov 2023

    Nium is a leading embedded fintech company that provides banks, payment providers, and businesses of any size with access to global payment services. Its modular platform powers frictionless commerce, helping businesses pay and get paid across the globe with services for pay-outs, pay-ins, card issuance, and banking-as-a-service.

    • Led efforts to streamline product marketing messaging, including coordinating team of outsourced content teams
    • Produced case studies, white papers, and web copy for seasonal product launch
  • Tipalti



    Dec 2015 - Dec 2022

    Helping companies solve complex global accounts payable and supply chain payments by eliminating bank friction, reducing compliance risk, and enabling new business models

    • As the first marketing hire by the CMO, build the product marketing and messaging, scaled web operations, and created the brand and content internal agency

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