I've worked with many SaaS startups ranging from fintech, back office, adtech, etc. to build their brand, content, and web strategies. My last position was an eight-year stint at Tipalti, the AP automation and global payments company. I was employee 20-something and when I left, we were over 1,000 team members. It was also there where I managed the content marketing, web development, brand/design internal agency, PR/comms/social, community building, and project management efforts.
In April, I founded my own fractional practice (Wildcard CMO) working with startups to shore up their positioning, product marketing, voice, brand, messaging, and content strategies. My sweet spot is Series B orgs and younger, or those who are rebooting their marketing efforts.
I'm the self-proclaimed "Uncle Marketing" who loves to share knowledge and provide guidance through discovery and advisory. I politely pull no punches, and love helping to put plans in place for go-to-market and customer engagement activities.
A deep web-based explainer discussing the challenges of global remittance. Audience is banks offering services to money transfer customers. The project involved sifting through a lot of research (in-house and external data) to build a case, establish a storyline, lots of editing, and providing the overall framework for how the content would be displayed.
Pharmagin is the technology expert in KOL Speaker Programs for HCPs. Its platform has been used in over 20,000 programs for engagement and compliance. They recently introduced a new area of their offering focused on analytics. As such, they needed support on positioning, messaging, market strategy, and a refresh on their website. In a matter of two weeks, we relaunched their site with new messaging for nGauge. Imagery was created using existing product assets as well as Midjourney for "stock" images.
I redirected the effort for this eBook, which takes you behind the curtain of how currency works, identifies challenges companies face when attempting to optimize fees and transaction costs, and how to strategize for businesses that engage in high-volume payments transactions. Working with the design team, I provided copy revisions, POV/storytelling, and high-level design direction.
I started Gen-F to grow and nuruture a community of finance professionals. This event included support from a professional speaking coach who I personally source. Without demand generation resources, I was still able to drive over 400 leads and had a 90% attendance rate. During the event, we maintained a 95% engagement with a mix of strong content and fun events (such as buzzword Bingo).
We needed to create a library of motion assets and determined that we could also use the effort to create a brand video. I led the project effort, including writing the script, directing audio branding, and consulting on the aesthetic with the Creative Director, animators, and company executives. This video would be used in ad campaigns and conference interstitials.
This is also an extension of the rebranding effort I led a year before this project.
Product Messaging Lead
Veterans of e-commerce launched a new technology backend to deliver outsourced, AI-driven customer support for e-commerce merchants.
Fractional CMO
Software platform for pharma industry to manage key opinion leader speaker programs.
Marketing Advisor
Consultancy focused on helping "non-software" companies execute AI projects through NVIDIA and Siemens technology
Content Strategy Lead
Nium is a leading embedded fintech company that provides banks, payment providers, and businesses of any size with access to global payment services. Its modular platform powers frictionless commerce, helping businesses pay and get paid across the globe with services for pay-outs, pay-ins, card issuance, and banking-as-a-service.
Multiple
Helping companies solve complex global accounts payable and supply chain payments by eliminating bank friction, reducing compliance risk, and enabling new business models
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Chief Marketing Officer — Growth & AI Transformation Executive | Scaling Fortune 100 & High‑Growth Companies
CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.
Fractional CMO, CRO | B2B Revenue Growth
