Ethan Hays

Experience

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  Plus Company

  SVP

  Jan 2019 - Present

  Plus Company is a global holding company for marketing agencies. Plus has an aggressive market position, having acquired 4 marketing agencies in the last 5 years.

  • Performance marketing M&A lead: pipeline, qualification, due diligence, integration
  • 2020 acquired AIM, a global leader in affiliate marketing
  • 2022 acquired 55 Rush, a global leader in performance marketing
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  PathIQ

  Founder

  Jun 2020 - Jul 2023

  PathIQ is a performance marketing agency, specializing lead generation on a cost-per-lead, cost-per-action basis. Primary industries include financial services, insurance and medical devices.

  • Hit 7-figure ARR in year 1
  • Recruiting, onboarding and managing a 100% remote, globally distributed team of marketing experts.
  • Delivered hundreds of thousands of qualified leads per month
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  Gyro

  Head of Performance Marketing

  Jan 2012 - Mar 2016

  Leading B2B marketing agency.

  • Spearheaded all performance marketing work
  • Responsible for defining & building digital products and marketing campaigns that deliver ROI
  • But the Project Management function, managing 26 creatives building over $35M of digital products annually
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  Spinmedia Group, Inc.

  SEO Product Manager

  Jul 2011 - Jun 2012

  spinmedia group is a digital-first media company connecting a vast network of entertainment and music fans to the content, celebrities and brands they love. we’re the passionate fans behind some of the web’s most loved sites and we harness our collective pop culture obsession to create authentic connections through online content, social and mobile platforms, events and integrated marketing programs. through iconic brands such as spin, vibe, celebuzz, buzznet, the frisky, idolator, death and taxes, and stereogum, spinmedia group provides brands with authentic and credible connections to fans by feeding pop culture obsessions.

  • SEO platform engineering
  • SEO training for network content creators
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  Uptake Networks

  Director of Revenue

  Feb 2011 - Aug 2011

  Uptake was a VC-backed superaffiliate in the Travel space, the 4th largest travel information website in the world at the time.

  • Led all SEO work
  • Conversion rate optimization to increase AOV
  • Programmatic SEO content strategy
  • Recovery from Panda Update, setting up sale of company to Groupon
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  Lq Digital

  Director of SEO

  Aug 2010 - Jan 2011

  as consumers become increasingly mobile and connected, every business is turning to digital channels to acquire new customers more effectively and efficiently. of the $83 billion spent on digital this year, google and facebook account for 60 cents of every dollar. the result? massive investment, overabundant data and rising expectations for better results. here's the problem. the lead process is wasteful. for every 6% in conversion success, 94% goes nowhere. ads on the wrong channel, messaging that doesn't land, and potential leads that lack consistent follow-up—if any at all. even if you get your funnel performing, everyone knows that not all customers are created equal. it's tough to land new customers, but even harder to find the right ones—the profitable ones. lq digital is a customer acquisition company with a simple goal: to help you win more profitable customers digitally. #1 fastest growing internet company nationwide (deloitte fast 500) #1 fastest growing private internet comp

  • Led SEO-focused client engagements for companies including ZipRealty and Bettern Homes & Gardens
  • Doubled average SEO contract value
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  Stone Temple Consulting

  Principal SEO Engineer

  Oct 2009 - Aug 2010

  perficient digital acquired stone temple consulting in 2018. our digital agency is purpose built to help companies who believe customer experience is the defining strategic imperative of our day. we dream big, build beautiful, measure confidently, and optimize obsessively. end-to-end is just the beginning. originally founded as a small consultancy in 1997 by eric enge – a top seo practitioner and co-author of the book the art of seo – stone temple consulting has since expanded into an award winning, full-service digital marketing agency providing a broad range of white hat seo and digital marketing services. stone temple has been honored as: > best large seo agency 2016 (us search awards) > an inc. 5000 fastest growing privately-owned company in the us > search personality of the year (founder & ceo eric enge - us search awards) > male search marketer of the year (founder & ceo eric enge - landy awards) content marketing – stc’s content marketing services have an admirable track record

  • Led SEO focused client engagements with brands including Proctor & Gamble and United Healthcare
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  Healthline

  Senior Product Manager

  Apr 2006 - Nov 2009

  Healthline.com is a leading health and medical information website. Healthline Networks was the largest health-specific advertising network in the world at the time I worked there.

  • Built the SEO function into the Product and ENGR pipeline
  • Built the SEM function to drive traffic and revenue
  • Led web analytics for Healthline.com and Healthline Networks
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  Quinstreet

  Business Development

  Mar 2003 - Apr 2005

  QuinStreet is one of the largest and most successful online performance marketing companies in the world

  • Hired to build distribution by recruiting, managing & growing online affiliates
  • Search engine marketing, SEM, SEO
  • Conversion rate optimization of offer pages to increase ROI
  • Brought in $2.9M in revenue in year 1, and $6.8M in year 2, managing 6 of the 10 largest affiliates in the network