Kat Clark

Ex-Apple | edtech | social impact

I’m a seasoned marketing leader who specializes in edtech and social impact startups. I was a senior manager on the Worldwide Product Marketing team at Apple, where I pitched, built, and launched a highly successful international program.


I’ve been the founding marketer for organizations like Landed, Schoolfundr, Wavio, and Khan Lab School (Khan Academy's school). I hold an MBA from Haas School of Business, where I was elected commencement speaker.


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Kat Clark

Work

Experience

  • Apple

    Apple

    Senior Manager, Worldwide Education Strategy

    Aug 2019 - Jul 2022

    Apple is the world's most valuable company by market cap and the largest technology company by revenue.

    • Directed content, marketing, creative, PR, and operations for Apple Learning Coach program
    • Led international expansion and localization of new program
    • Created Apple’s Vision for Learning and Apple's Future of Learning keynote
    • Proposed and directed new product marketing assets for K-12 education
    • Led production and LXD for 40+ learning hours of course content
    • Promoted to Senior Manager after receiving highest rating across all categories of Apple performance review
  • Landed, Inc.

    Landed, Inc.

    Marketing and Engagement Lead (Director)

    Apr 2018 - Aug 2019

    Landed is on a mission to help essential professionals buy homes and build financial security.

    • Served as first marketing employee for innovative fintech company that helps educators buy homes in expensive cities
    • Directed brand strategy and market positioning as the startup rapidly scaled
    • Led partnership with Extra Yard for Teachers and the San Francisco 49ers, resulting in 2K new leads 
    • Built new website and increased site users by 194% after implementing digital marketing strategy
    • Led decision-making for all owned, paid, and earned media
  • Khan Lab School

    Khan Lab School

    Head of Marketing and Community

    Mar 2016 - Apr 2018

    I've worked full-time in marketing & communications at four K-12 schools in addition to consulting with edu & edtech clients.

    • Co-created vision and strategy for mastery-based school while co-managing impact of 300% scale within two years
    • Led teacher and community engagement, stakeholder management, fundraising, marketing, and communications
    • Coordinated visits with international reporters and organizations, resulting in stories on NPR, Voice of America, Edutopia, The Economist, and CBS News

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