Kat C.

Ex-Apple | edtech | social impact

I’m a seasoned marketing leader who specializes in edtech and social impact startups. I was a senior manager on the Worldwide Product Marketing team at Apple, where I pitched, built, and launched a highly successful international program.

I’ve been the founding marketer for organizations like Landed, Schoolfundr, Wavio, and Khan Lab School (Khan Academy's school). I hold an MBA from Haas School of Business, where I was elected commencement speaker.

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I can help you identify market trends, conduct competitive analyses, and develop effective marketing strategies aligned with your goals.

My multi-channel expertise includes content marketing, SEO, and social media, enhanced by my background in writing, production, and design. I leverage tools like Google Analytics and social media insights to make data-driven decisions and optimize spending. I have extensive skills in branding and positioning, influencer marketing, and marketing automation.

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Chief Marketing Officer Consumer Electronics Advisor Director of Product Marketing

Fractional CMO rates

Work

Apple Learning Coach

apple.com

At Apple, I pitched, built, and launched Apple Learning Coach — a free professional learning program that trains instructional coaches, digital learning specialists, and other coaching educators to help teachers get more out of technology. I led development of the learning experience design as well as the marketing strategy and built out the program with a talented team.

Concept, marketing strategy, branding and positioning, content creation, team leadership, management of agencies, public relations, operations, creative direction

Go-to-Market Strategy

iOS 9

Adobe Creative Cloud

HTML Brand Strategy

Schoolfundr

schoolfundr.org

I was the fractional CMO at Schoolfundr for six months before the company acquired enough funding to hire a full-time CMO (success!). I now serve as Schoolfundr's Marketing Advisor.

Figma Content Marketing

Adobe Creative Cloud Product Marketing

Google Ads

Experience

Aug 2019 — Jul 2022

Apple

Senior Manager, Worldwide Education Strategy

Apple is the world's most valuable company by market cap and the largest technology company by revenue.

Directed content, marketing, creative, PR, and operations for Apple Learning Coach program
Led international expansion and localization of new program
Created Apple’s Vision for Learning and Apple's Future of Learning keynote
Proposed and directed new product marketing assets for K-12 education
Led production and LXD for 40+ learning hours of course content
Promoted to Senior Manager after receiving highest rating across all categories of Apple performance review

Apr 2018 — Aug 2019

Landed, Inc.

Marketing and Engagement Lead (Director)

Landed is on a mission to help essential professionals buy homes and build financial security.

Served as first marketing employee for innovative fintech company that helps educators buy homes in expensive cities
Directed brand strategy and market positioning as the startup rapidly scaled
Led partnership with Extra Yard for Teachers and the San Francisco 49ers, resulting in 2K new leads
Built new website and increased site users by 194% after implementing digital marketing strategy
Led decision-making for all owned, paid, and earned media

Mar 2016 — Apr 2018

Khan Lab School

Head of Marketing and Community

I've worked full-time in marketing & communications at four K-12 schools in addition to consulting with edu & edtech clients.

Co-created vision and strategy for mastery-based school while co-managing impact of 300% scale within two years
Led teacher and community engagement, stakeholder management, fundraising, marketing, and communications
Coordinated visits with international reporters and organizations, resulting in stories on NPR, Voice of America, Edutopia, The Economist, and CBS News

Kat C.

Ex-Apple | edtech | social impact