Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Kat Clark
Ex-Apple | edtech | social impact
I’m a seasoned marketing leader who specializes in edtech and social impact startups. I was a senior manager on the Worldwide Product Marketing team at Apple, where I pitched, built, and launched a highly successful international program.
I’ve been the founding marketer for organizations like Landed, Schoolfundr, Wavio, and Khan Lab School (Khan Academy's school). I hold an MBA from Haas School of Business, where I was elected commencement speaker.
I can help you identify market t…
Work
Apple Learning Coach
- Go To Market
- Brand Strategy
- Product
- UX/UI
- Content Marketing
- Learning Experience Design
- Positioning
- Founding Team
- Strategic Vision & Leadership
- Digital Strategy
- Edtech
- Pitch Decks
- Creative Direction
- Social Media
- Product Marketing
- Executive Communications
- International Expansion
- Localization
- Education
- Cross-Functional Execution
https://www.apple.com/education/k12/apple-learning-coach/At Apple, I pitched, built, and launched Apple Learning Coach — a free professional learning program that trains instructional coaches, digital learning specialists, and other coaching educators to help teachers get more out of technology. I led development of the learning experience design as well as the marketing strategy and built out the program with a talented team.
Concept, marketing strategy, branding and positioning, content creation, team leadership, management of agencies, public relations, operations, creative direction
Schoolfundr
https://schoolfundr.orgI was the fractional CMO at Schoolfundr for six months before the company acquired enough funding to hire a full-time CMO (success!). I now serve as Schoolfundr's Marketing Advisor.
Experience
Apple
Senior Manager, Worldwide Education Strategy
Aug 2019 - Jul 2022
Apple is the world's most valuable company by market cap and the largest technology company by revenue.
- Directed content, marketing, creative, PR, and operations for Apple Learning Coach program
- Led international expansion and localization of new program
- Created Apple’s Vision for Learning and Apple's Future of Learning keynote
- Proposed and directed new product marketing assets for K-12 education
- Led production and LXD for 40+ learning hours of course content
- Promoted to Senior Manager after receiving highest rating across all categories of Apple performance review
Landed, Inc.
Marketing and Engagement Lead (Director)
Apr 2018 - Aug 2019
Landed is on a mission to help essential professionals buy homes and build financial security.
- Served as first marketing employee for innovative fintech company that helps educators buy homes in expensive cities
- Directed brand strategy and market positioning as the startup rapidly scaled
- Led partnership with Extra Yard for Teachers and the San Francisco 49ers, resulting in 2K new leads
- Built new website and increased site users by 194% after implementing digital marketing strategy
- Led decision-making for all owned, paid, and earned media
Khan Lab School
Head of Marketing and Community
Mar 2016 - Apr 2018
I've worked full-time in marketing & communications at four K-12 schools in addition to consulting with edu & edtech clients.
- Co-created vision and strategy for mastery-based school while co-managing impact of 300% scale within two years
- Led teacher and community engagement, stakeholder management, fundraising, marketing, and communications
- Coordinated visits with international reporters and organizations, resulting in stories on NPR, Voice of America, Edutopia, The Economist, and CBS News
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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