Kat Clark

  1. Marketing
  2. Fractional CMO
  3. Advisor

Ex-Apple | edtech | social impact

I’m a seasoned marketing leader who specializes in edtech and social impact startups. I was a senior manager on the Worldwide Product Marketing team at Apple, where I pitched, built, and launched a highly successful international program.


I’ve been the founding marketer for organizations like Landed, Schoolfundr, Wavio, and Khan Lab School (Khan Academy's school). I hold an MBA from Haas School of Business, where I was elected commencement speaker.


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Kat Clark
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Work

  • Apple Learning Coach

    Apple Learning Coach

    • Go To Market
    • Brand Strategy
    • Product
    • UX/UI
    • Content Marketing
    • Learning Experience Design
    • Positioning
    • Founding Team
    • Strategic Vision & Leadership
    • Digital Strategy
    • Edtech
    • Pitch Decks
    • Creative Direction
    • Social Media
    • Product Marketing
    • Executive Communications
    • International Expansion
    • Localization
    • Education
    • Cross-Functional Execution

    At Apple, I pitched, built, and launched Apple Learning Coach — a free professional learning program that trains instructional coaches, digital learning specialists, and other coaching educators to help teachers get more out of technology. I led development of the learning experience design as well as the marketing strategy and built out the program with a talented team.


    Concept, marketing strategy, branding and positioning, content creation, team leadership, management of agencies, public relations, operations, creative direction

    https://www.apple.com/education/k12/apple-learning-coach/
    • iOS 9
      iOS 9
    • Adobe Creative Cloud
      Adobe Creative Cloud
    • HTML
      HTML
    • Apple Keynote
      Apple Keynote
    • Apple Final Cut Pro X
      Apple Final Cut Pro X
    • Apple Developer
      Apple Developer
    • Adobe Photoshop
      Adobe Photoshop
    • Adobe InDesign
      Adobe InDesign
  • Schoolfundr

    Schoolfundr

    • Content Marketing
    • Product Marketing
    • Marketing
    • Email Marketing
    • Influencer Marketing
    • Copywriting
    • Editing
    • Social Media
    • Design
    • Brand Strategy
    • Consulting
    • Edtech
    • Education

    I was the fractional CMO at Schoolfundr for six months before the company acquired enough funding to hire a full-time CMO (success!). I now serve as Schoolfundr's Marketing Advisor.

    https://schoolfundr.org
    • Figma
      Figma
    • Adobe Creative Cloud
      Adobe Creative Cloud
    • Google Ads
      Google Ads

Experience

  • Apple

    Apple

    Senior Manager, Worldwide Education Strategy

    Aug 2019 - Jul 2022

    Apple is the world's most valuable company by market cap and the largest technology company by revenue.

    • Directed content, marketing, creative, PR, and operations for Apple Learning Coach program
    • Led international expansion and localization of new program
    • Created Apple’s Vision for Learning and Apple's Future of Learning keynote
    • Proposed and directed new product marketing assets for K-12 education
    • Led production and LXD for 40+ learning hours of course content
    • Promoted to Senior Manager after receiving highest rating across all categories of Apple performance review
  • Landed, Inc.

    Landed, Inc.

    Marketing and Engagement Lead (Director)

    Apr 2018 - Aug 2019

    Landed is on a mission to help essential professionals buy homes and build financial security.

    • Served as first marketing employee for innovative fintech company that helps educators buy homes in expensive cities
    • Directed brand strategy and market positioning as the startup rapidly scaled
    • Led partnership with Extra Yard for Teachers and the San Francisco 49ers, resulting in 2K new leads 
    • Built new website and increased site users by 194% after implementing digital marketing strategy
    • Led decision-making for all owned, paid, and earned media
  • Khan Lab School

    Khan Lab School

    Head of Marketing and Community

    Mar 2016 - Apr 2018

    I've worked full-time in marketing & communications at four K-12 schools in addition to consulting with edu & edtech clients.

    • Co-created vision and strategy for mastery-based school while co-managing impact of 300% scale within two years
    • Led teacher and community engagement, stakeholder management, fundraising, marketing, and communications
    • Coordinated visits with international reporters and organizations, resulting in stories on NPR, Voice of America, Edutopia, The Economist, and CBS News

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