Madeline Moyer

GTM Strategist | Strategic Partnerships & Alliances | ex- M12 (Microsoft's Venture Fund), ex- Smartsheet, ex- PitchBook

A Go-To-Market expert with hands-on experience driving massive impact across sales, marketing, and strategic partnerships in startups and giant enterprises alike within B2B technology.


► An accomplished builder who is always looking for the next frontier to drive growth. Results include: taking Smartsheet’s channel business from $35k ACV to $1.2M, achieving 30% higher engagement than site average and 11% conversion rate on partners.microsoft.com, creating the messaging and positioning for Microso…

Madeline Moyer

Experience

  • M12 - Microsoft's Venture Fund

    M12 - Microsoft's Venture Fund

    Head of Market Development

    Feb 2020 - Mar 2023

    M12 is Microsoft's Venture Fund. They harness the power of Microsoft to help today's most innovative startups become tomorrow's technology leaders.

    • Built an engine whose goal was to generate portfolio company growth via access to sales, partnership, investing and mentoring opportunities with F100 enterprises. I acted as a growth consultant to the 100+ companies in M12's portfolio.
    • Prospected, landed, and nurtured deep relationships with over 25 enterprise companies across industries resulting in over 250 opportunities for the portfolio.
    • Conducted market intelligence to develop M12's unique investing thesis in Vertical SaaS specifically for financial services and retail.
  • Microsoft

    Microsoft

    Product Marketing Manager- Financial Services

    Oct 2018 - Jan 2020

    Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. It's mission is to empower every person and every organization on the planet to achieve more.

    • Created Microsoft's unique messaging, positioning and GTM for the business decision makers in financial services audience.
    • Delivered 100% target account penetration, 250% year over year increase in customer meetings and 5000 new relevant leads by evaluating and then improving the customer journey from top of funnel to customer offerings.
    • Analyzed industry and competitor trends to develop net new messaging and positioning framework for financial services that is still used across all go-to-market channels globally.
  • Microsoft

    Microsoft

    Business Strategy Manager

    Jan 2017 - Sep 2018

    Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. It's mission is to empower every person and every organization on the planet to achieve more.

    • Led strategy development and execution of scale partner enablement for https://partner.microsoft.com where the objective was to unify all resources into a coherent journey for partners to self-serve growing their cloud business.
    • Built 8 unique products with marketing, engineering, and sales that guided partners through steps to build on cloud with Microsoft. Results included over 1M views and the correct identification of 500 high potential partners in just 4 months.
    • Achieved 30% higher engagement than site average and an 11% conversion rate by studying existing platform data, competitor trends and then incorporating insights into the initial strategy and iterative versions of the product
  • Smartsheet

    Smartsheet

    Head of Channel Sales

    Nov 2014 - Dec 2016

    Smartsheet is a SaaS offering for collaboration and work management. It is used to assign tasks, track project progress, manage calendars, share documents and manage other work using a tabular user interface.

    • Built partner sales channel program and all associated operations, enablement, marketing, and support infrastructure from scratch resulting in an increase from $35k in ACV to over $1.2M in ACV.
    • Identified industry standards and differentiators to optimize program design and then recruited, enabled, and co-marketed with 50 new partners.
    • Registered over 1000 partner deals and decreased the SLA on quotes from 24 hours to 1 hour by partnering with engineering, sales operations, and finance to create and then improve the quote to cash process.
  • PitchBook Data

    PitchBook Data

    Business Development Associate

    Feb 2014 - Aug 2014

    PitchBook is a financial data and software company. They provide thousands of business professionals with comprehensive data on the private and public markets to help them discover and execute opportunities with confidence.

    • Attained highest lead to deal conversion on the team by designing specialized audience email campaigns and evaluating follow up mails and cadence by using A/B testing models.

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