Lorraine H.

San Francisco, CA, USA

Fractional CMO for High-Growth Tech Companies

I’m a senior marketing leader with deep experience helping companies sharpen positioning, align teams, and drive growth.

I serve as a fractional CMO for high-growth tech companies, bringing strong expertise in brand communications, go-to-market strategy, product marketing, and executive communications. My background includes interim CMO and corporate communications roles, supporting founders and leadership teams through launches, transformations, and high-stakes moments.

I’ve worked with companies…

Lorraine H.

Work

  • Interim CMO | Retail AI Leader

    Served as Interim CMO for a high-growth retail AI platform, leading positioning, product marketing, and go-to-market strategy during rapid expansion.

    Aligned executives, sales, and PE stakeholders around a clearer enterprise narrative. Strengthened pipeline momentum and sales enablement. Advanced strategic partnerships with Google Cloud and NVIDIA, and elevated thought leadership across media and industry channels.

    everseen.com
  • Interim Marketing & Communications Leader | Enterprise SaaS IPO & Transformation

    Served as senior communications and marketing leader during CEO transition, business transformation, and IPO for a global enterprise SaaS company.

    Advised the CEO and executive team while aligning legal, product, finance, and marketing on compliant, market-facing messaging. Directed IPO brand and social strategy, reinforcing enterprise credibility and supporting Leader recognition across multiple Gartner Magic Quadrants.

    informatica.com
  • GTM Strategist | Cisco Partner Program

    Led comprehensive messaging development supporting Cisco’s Partner 360 Program, aligning partner positioning with Cisco's go-to-market priorities.

    Synthesized partner capabilities into joint value propositions and market-facing assets, including landing pages, sales briefs, and social content. Standardized partner GTM narratives to strengthen alignment within complex B2B channel ecosystems.

    cisco.com
  • Communications Leader | Enterprise SaaS Growth

    Communications Leader | Enterprise SaaS Growth

    Led market positioning for a growth-stage SaaS company expanding its U.S. presence.

    Built a PR function from the ground up to strengthen executive visibility, industry credibility, and commercial growth. Elevated company positioning through CEO thought leadership, media coverage, industry awards, and analyst engagement, improving search visibility and overall market presence.

    cyara.com

Experience

  • Hamby Communications

    Hamby Communications

    Interim CMO & Chief Communications Officer

    Feb 2014 - Present

    Hamby Communications provides fractional CMO and communications leadership to high-growth technology companies navigating change. Partnering directly with CEOs and executive teams, Lorraine leads positioning and go-to-market execution to align teams and support growth. Engagements span interim leadership, strategic planning, go-to-market programs, and strategic communications counsel, including crisis and reputation management.

    • Served as interim CMO for Everseen, a leader in retail AI technology for loss prevention.
    • Served as interim VP of PR for Informatica, developing strategy and leading in-house teams during major business transformations.
    • Served as an employee communications lead for PayPal supporting executive staff and acquisitions.
  • Symantec

    Symantec

    Vice President, Corporate Communications

    Jan 2006 - Nov 2013

    Symantec Corporation served as a global leader in security, backup, and availability solutions. The company operated one of the largest global threat-intelligence networks and provided leading security, backup, and availability solutions to both consumer and enterprise customers. The company's annual Internet Security Threat Report was an insightful view into both technical and cybercrime trends in the black market. The company's enterprise business was acquired by Broadcom and the consumer business operates as NortonLifeLock.

    • Led PR strategy and managed a worldwide team during significant business transformation.
    • Oversaw consumer, enterprise, and corporate communications including executive, financial, and crisis communications.
    • Managed global product PR programs and led thought leadership campaigns on Internet safety.
    • Promoted the Norton Cybercrime Report, which drove extensive global coverage. Managed global “BLK MRKT” PR events that educated media on cybercrime and earned a Bulldog Reporter Silver Award.
  • Hewlett Packard

    Hewlett Packard

    Public Relations Director, Worldwide Consumer Business

    Jul 2004 - Dec 2005

    From garage startup to global technology powerhouse, HP is referred to as the birthplace of Silicon Valley. In the early 2000's, the company's business spanned consumer and enterprise products (and is now two entities). The portfolio included personal PCs, printers, cameras, and the enterprise business of computing, software, and storage.

    • Managed worldwide PR program, encompassing all of HP’s consumer products including printers, digital photography, and PCs.
    • Led consumer-driven launches and promotions, including CES announcements, an All Things Digital pitch, and extensive holiday outreach that drove hundreds of millions of impressions ranging from broadcast to buying guides.
    • Managed reputation and crisis communications, including executive transitions, lawsuits, and environmental issues.
  • Intuit

    Intuit

    Group Manager, Public Relations

    Jan 1999 - Jun 2004

    Intuit is a global financial technology leader with 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company has been honored as one of Fortune's Most Admired Companies and is ranked #4 in the computer software industry. The company is known for its commitment to customer-driven innovation and ensuring it keeps a pulse on customer needs through advisory councils and 'follow-me-home' focus groups that ensure an in-depth understanding of how customers run their business and rely on the company's products.

    • Advised the CEO on a variety of media relations opportunities, including live broadcast interviews and analyst relations.
    • Served as the communications lead for Intuit’s Small Business Division, including the QuickBooks group and several other acquired companies.
    • Developed and expanded several corporate communications programs, including competitive response, analyst relations, a customer advocacy program, and employee communications.
    • Supported executive speeches and key events, including the annual Investor Day, DEMO, and the inaugural Intuit Developer Conference.

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