Lorraine H.

Hamby Communications provides fractional CMO and communications leadership to high-growth technology companies navigating change. Partnering directly with CEOs and executive teams, Lorraine leads positioning and go-to-market execution to align teams and support growth. Engagements span interim leadership, strategic planning, go-to-market programs, and strategic communications counsel, including crisis and reputation management.

• Served as interim CMO for Everseen, a leader in retail AI technology for loss prevention.
• Served as interim VP of PR for Informatica, developing strategy and leading in-house teams during major business transformations.
• Served as an employee communications lead for PayPal supporting executive staff and acquisitions.

Symantec Corporation served as a global leader in security, backup, and availability solutions. The company operated one of the largest global threat-intelligence networks and provided leading security, backup, and availability solutions to both consumer and enterprise customers. The company's annual Internet Security Threat Report was an insightful view into both technical and cybercrime trends in the black market. The company's enterprise business was acquired by Broadcom and the consumer business operates as NortonLifeLock.

• Led PR strategy and managed a worldwide team during significant business transformation.
• Oversaw consumer, enterprise, and corporate communications including executive, financial, and crisis communications.
• Managed global product PR programs and led thought leadership campaigns on Internet safety.
• Promoted the Norton Cybercrime Report, which drove extensive global coverage. Managed global “BLK MRKT” PR events that educated media on cybercrime and earned a Bulldog Reporter Silver Award.

From garage startup to global technology powerhouse, HP is referred to as the birthplace of Silicon Valley. In the early 2000's, the company's business spanned consumer and enterprise products (and is now two entities). The portfolio included personal PCs, printers, cameras, and the enterprise business of computing, software, and storage.

• Managed worldwide PR program, encompassing all of HP’s consumer products including printers, digital photography, and PCs.
• Led consumer-driven launches and promotions, including CES announcements, an All Things Digital pitch, and extensive holiday outreach that drove hundreds of millions of impressions ranging from broadcast to buying guides.
• Managed reputation and crisis communications, including executive transitions, lawsuits, and environmental issues.

Intuit is a global financial technology leader with 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company has been honored as one of Fortune's Most Admired Companies and is ranked #4 in the computer software industry. The company is known for its commitment to customer-driven innovation and ensuring it keeps a pulse on customer needs through advisory councils and 'follow-me-home' focus groups that ensure an in-depth understanding of how customers run their business and rely on the company's products.

• Advised the CEO on a variety of media relations opportunities, including live broadcast interviews and analyst relations.
• Served as the communications lead for Intuit’s Small Business Division, including the QuickBooks group and several other acquired companies.
• Developed and expanded several corporate communications programs, including competitive response, analyst relations, a customer advocacy program, and employee communications.
• Supported executive speeches and key events, including the annual Investor Day, DEMO, and the inaugural Intuit Developer Conference.