- MarketingCMO
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San Francisco, CA, USA
I’m a senior marketing leader with deep experience helping companies sharpen positioning, align teams, and drive growth.
I serve as a fractional CMO for high-growth tech companies, bringing strong expertise in brand communications, go-to-market strategy, product marketing, and executive communications. My background includes interim CMO and corporate communications roles, supporting founders and leadership teams through launches, transformations, and high-stakes moments.
I’ve worked with companies…
Served as Interim CMO for a high-growth retail AI platform, leading positioning, product marketing, and go-to-market strategy during rapid expansion.
Aligned executives, sales, and PE stakeholders around a clearer enterprise narrative. Strengthened pipeline momentum and sales enablement. Advanced strategic partnerships with Google Cloud and NVIDIA, and elevated thought leadership across media and industry channels.
Served as senior communications and marketing leader during CEO transition, business transformation, and IPO for a global enterprise SaaS company.
Advised the CEO and executive team while aligning legal, product, finance, and marketing on compliant, market-facing messaging. Directed IPO brand and social strategy, reinforcing enterprise credibility and supporting Leader recognition across multiple Gartner Magic Quadrants.
Led comprehensive messaging development supporting Cisco’s Partner 360 Program, aligning partner positioning with Cisco's go-to-market priorities.
Synthesized partner capabilities into joint value propositions and market-facing assets, including landing pages, sales briefs, and social content. Standardized partner GTM narratives to strengthen alignment within complex B2B channel ecosystems.
Led market positioning for a growth-stage SaaS company expanding its U.S. presence.
Built a PR function from the ground up to strengthen executive visibility, industry credibility, and commercial growth. Elevated company positioning through CEO thought leadership, media coverage, industry awards, and analyst engagement, improving search visibility and overall market presence.
Interim CMO & Chief Communications Officer
Feb 2014 - Present
Hamby Communications provides fractional CMO and communications leadership to high-growth technology companies navigating change. Partnering directly with CEOs and executive teams, Lorraine leads positioning and go-to-market execution to align teams and support growth. Engagements span interim leadership, strategic planning, go-to-market programs, and strategic communications counsel, including crisis and reputation management.
Vice President, Corporate Communications
Jan 2006 - Nov 2013
Symantec Corporation served as a global leader in security, backup, and availability solutions. The company operated one of the largest global threat-intelligence networks and provided leading security, backup, and availability solutions to both consumer and enterprise customers. The company's annual Internet Security Threat Report was an insightful view into both technical and cybercrime trends in the black market. The company's enterprise business was acquired by Broadcom and the consumer business operates as NortonLifeLock.
Public Relations Director, Worldwide Consumer Business
Jul 2004 - Dec 2005
From garage startup to global technology powerhouse, HP is referred to as the birthplace of Silicon Valley. In the early 2000's, the company's business spanned consumer and enterprise products (and is now two entities). The portfolio included personal PCs, printers, cameras, and the enterprise business of computing, software, and storage.
Group Manager, Public Relations
Jan 1999 - Jun 2004
Intuit is a global financial technology leader with 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company has been honored as one of Fortune's Most Admired Companies and is ranked #4 in the computer software industry. The company is known for its commitment to customer-driven innovation and ensuring it keeps a pulse on customer needs through advisory councils and 'follow-me-home' focus groups that ensure an in-depth understanding of how customers run their business and rely on the company's products.