Lorraine Hamby

Communications Expert for High Tech Leaders

I'm a communications pro who combines business savvy, tech experience, and creative collaboration.


I've advised dozens of tech innovators from startups to scaleups. I have extensive experience working with founders and technologists across segments that span retail AI, self-driving cars, enterprise B2B software, and more. I've also worked with iconic and Fortune 500 brands such as PayPal, HP, Intuit, Samsung Next, Symantec, and SmartThings.


My background spans in-house corporate leadership positio…

Lorraine Hamby

Work

  • Early-Stage and Incubator Companies

    Developed messaging for Samsung Next's innovation-focused division, outlining strategy, investments, acquisitions, and incubator companies.


    Differentiated the company and conveyed thought leadership in several markets, including virtual reality, IoT, and mobile payments.


    Provided focused support for Samsung-invested companies including SmartThings, Perch and MapZen.


    https://www.samsungnext.com/
  • Self-Driving Car Launch - nuTonomy

    Announced funding and self-driving car technology for this startup founded by MIT-based visionaries who had previously developed robotic technology funded by NASA and DARPA.


    Developed messaging, press release, and media target list. Trained and prepared the CEO for interviews.


    Outreach gained the attention of the Wall Street Journal, ZDNet, Fortune, and more, generating coverage and establishing them as a credible source. The company was later named a World Economic Forum Technology Pioneer and was acquired by Aptiv in 2017.

  • Volumental PR / Communications

    Volumental PR / Communications

    Developed messaging, strategy, and PR announcements for this innovator in retail AI technology. The company is aiming to reshape the footwear industry— from design to fit to omnichannel shopping. While the company is small, its technology is already trusted by more than 100 global brands and retailers including New Balance, Fleet Feet, and The Athlete's Foot.


    I developed the company's corporate pos…

    https://www.volumental.com
  • Informatica 2022 Corporate Sustainability Report

    Informatica 2022 Corporate Sustainability Report

    Led the development of the company’s inaugural corporate sustainability report. Designed and launched a microsite to feature the company’s sustainability commitments.


    • Led the entire project to completion— managing design requirements, web development timelines, executive approvals, and IR deadlines.


    • Rescoped the CEO’s message to elevate the narrative, achieving immediate approval from the CEO and the communications team.


    • Planned and executed the website launch, selecting the most impactful content to clearly define the company’s stance on sustainability.
    https://www.informatica.com/about-us/company-information/sustainability.html

Experience

  • Hamby Communications

    Hamby Communications

    Communications Consultant | Interim Chief Creative Officer

    Feb 2014 - Present

    Hamby Communications is a communications consultancy serving high-tech clients with services spanning leadership, strategy, and execution. Hamby Communications is a trusted communications partner for challenges of any size-- from crafting strategy to leading in-house teams and providing project-based support. Serving as client's fractional Chief Communications Officer, Hamby Communications provides a variety of communications services including strategic plans, messaging, executive communications, speaker training, presentation development, and employee communications.

    • Served as interim VP of PR for Informatica, developing strategy and leading in-house teams during major business transformations.
    • Developed messaging and communications strategy for Everseen, a leader in retail AI technology for loss prevention.
    • Served as an employee communications lead for PayPal supporting executive staff and acquisitions.
    • Provided executive speaker training and guidance to numerous clients, including incubator companies within Samsung Next, Cyara, nuTonomy, and Everseen.
  • Symantec

    Symantec

    Vice President, Corporate Communications

    Jan 2006 - Nov 2013

    Symantec Corporation served as a global leader in security, backup, and availability solutions. The company operated one of the largest global threat-intelligence networks and provided leading security, backup, and availability solutions to both consumer and enterprise customers. The company's annual Internet Security Threat Report was an insightful view into both technical and cybercrime trends in the black market. The company's enterprise business was acquired by Broadcom and the consumer business operates as NortonLifeLock.

    • Led PR strategy and managed a worldwide team during significant business transformation.
    • Oversaw consumer, enterprise, and corporate communications including executive, financial, and crisis communications.
    • Managed global product PR programs and led thought leadership campaigns on Internet safety.
    • Promoted the Norton Cybercrime Report, which drove extensive global coverage. Managed global “BLK MRKT” PR events that educated media on cybercrime and earned a Bulldog Reporter Silver Award.
  • Hewlett Packard

    Hewlett Packard

    Public Relations Director, Worldwide Consumer Business

    Jul 2004 - Dec 2005

    From garage startup to global technology powerhouse, HP is referred to as the birthplace of Silicon Valley. In the early 2000's, the company's business spanned consumer and enterprise products (and is now two entities). The portfolio included personal PCs, printers, cameras, and the enterprise business of computing, software, and storage.

    • Managed worldwide PR program, encompassing all of HP’s consumer products including printers, digital photography, and PCs.
    • Led consumer-driven launches and promotions, including CES announcements, an All Things Digital pitch, and extensive holiday outreach that drove hundreds of millions of impressions ranging from broadcast to buying guides.
    • Managed reputation and crisis communications, including executive transitions, lawsuits, and environmental issues.
  • Intuit

    Intuit

    Group Manager, Public Relations

    Jan 1999 - Jun 2004

    Intuit is a global financial technology leader with 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company has been honored as one of Fortune's Most Admired Companies and is ranked #4 in the computer software industry. The company is known for its commitment to customer-driven innovation and ensuring it keeps a pulse on customer needs through advisory councils and 'follow-me-home' focus groups that ensure an in-depth understanding of how customers run their business and rely on the company's products.

    • Advised the CEO on a variety of media relations opportunities, including live broadcast interviews and analyst relations.
    • Served as the communications lead for Intuit’s Small Business Division, including the QuickBooks group and several other acquired companies.
    • Developed and expanded several corporate communications programs, including competitive response, analyst relations, a customer advocacy program, and employee communications.
    • Supported executive speeches and key events, including the annual Investor Day, DEMO, and the inaugural Intuit Developer Conference.

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