Full Stack Marketing Leader with 2 decades of experience building award-winning campaigns and exponential business results from start-ups to F100 brands
I have over 20 years of experience leading full funnel marketing initiatives to grow, retain and reacquire users for companies like Scopely, Activison, NBA and EA.
Experience working in pre-seed, Series A and public companies to successfully grow and lead cross-functional teams at best-in-class brands in the sports industry, gaming and web3 experiences and working closely with product and dev teams to drive strategic and measured GTM plans across all paid and organic channels.
Led an award-winning strategy rebrand of the NBA that included the "There Can Only Be One" campaign which was parodied on the cover of TIME magazine and SNL.
Leading Marketing team to define how consumer experiences are marketed to crypto-native and broader audiences resulting in massive community growth and millions of dollars in revenue for the Series A start-up.
Developed brand positioning, 360 GTM plan, marketing asset toolkits/PR, data and CRM automation along with website, grew social channels to over 20K Twitter followers and 15K on Discord while delivering over $1M in revenue in the first year of the Series A start-up.
Digital Collectibles that are redefining what it means to play.
Led GTM planning for mobile app launch in 2024 including positioning, branding, 12-month launch plan, technical needs in app for attribution and messaging
Created and executed 360 GTM plan for all paid/organic media leading to biggest launch for Star Wars in May ‘23 selling over 20,000 units, growing email list to over 300,000, 60,000 registered users and increasing audience by 40% on X.
Developed marketing KPIs and all dashboards needed to deliver daily, weekly and monthly reports
Nov 2021 — Sep 2022
RECUR
Director Marketing
The premier web3 software platform offering all of the tools a business needs to enter Web3.
Delivered over $2M of revenue in 24 hours for the first Star Trek drop that included IRL events/panel, social content, Discord events, emails, blogs, PR and influencers/Star Trek talent
Drove over 10K new account sign-ups with organic and earned marketing around Top Gun: Maverick
Developed plan for new Nickelodeon Twitter handle that gained over 20K followers in 24 hours organically
Oct 2019 — Dec 2021
Scopely
Director, Growth Marketing
Creating mobile games that players want to play everyday.
Leading strategy, GTM plans and product implentation/testing for the full consumer journey. Goals of greater new user regularity, continued customer engagement through new features/events/messaging and reactivation of various cohorts of users.
Developed product specs for tools, game features and messaging/engineering asks to improve key KPIs
Launched a web store to increase profitability which included acquiring the biggest game community for valuable content leading with a sweepstakes that saw over 135K entries.
Mar 2018 — Oct 2019
COPA90
US Brand Partnerships Lead
A fan-first football media company, uniquely positioned at the intersection of fan engagement and data and reaching more than 70 million fans around the world monthly.
Sold and Developed branded campaigns for Uber, Heinken, Adidas and other F500 companies
Sep 2017 — Apr 2018
phenomenon
Brand Director
Transformational agency
Led team that built and launched DC Universe app with Warner Brothers
Aug 2014 — Jul 2017
72andSunny
Brand Director
72andSunny is a global marketing agency who unlock possibilities for the world's most ambitious brands.
Leading teams on Activision, specifically on Destiny, Skylanders and Call of Duty.
Google AI - developed strategy and campaigns setting the vision for Google Search apps, video calling/messaging and the future of the Google Assistant.
Jan 2012 — Aug 2014
twofifteenmccann
Management Supervisor
Lead marketing agency for Xbox
XBOX and launching the Kinect
Apr 2011 — Jan 2012
Heat
Account Manager
Dec 2006 — May 2011
Goodby, Silverstein & Partners
Account Manager
we are a creative company that puts people at the center of everything we do
Learn what a B2B marketing consultant does, the services they provide, and when companies should hire one to improve positioning, pipeline, and revenue.
