Nathan Shamban

Full Stack Marketing Leader with 2 decades of experience building award-winning campaigns and exponential business results from start-ups to F100 brands

I have over 20 years of experience leading full funnel marketing initiatives to grow, retain and reacquire users for companies like Scopely, Activison, NBA and EA.


Experience working in pre-seed, Series A and public companies to successfully grow and lead cross-functional teams at best-in-class brands in the sports industry, gaming and web3 experiences and working closely with product and dev teams to drive strategic and measured GTM plans across all paid and organic channels.

Nathan Shamban

Work

Experience

  • Cryptoys

    Cryptoys

    Senior Director Marketing

    Sep 2022 - Feb 2024

    Digital Collectibles that are redefining what it means to play.

    • Led GTM planning for mobile app launch in 2024 including positioning, branding, 12-month launch plan, technical needs in app for attribution and messaging
    • Created and executed 360 GTM plan for all paid/organic media leading to biggest launch for Star Wars in May ‘23 selling over 20,000 units, growing email list to over 300,000, 60,000 registered users and increasing audience by 40% on X.
    • Developed marketing KPIs and all dashboards needed to deliver daily, weekly and monthly reports
  • RECUR

    RECUR

    Director Marketing

    Nov 2021 - Sep 2022

    The premier web3 software platform offering all of the tools a business needs to enter Web3.

    • Delivered over $2M of revenue in 24 hours for the first Star Trek drop that included IRL events/panel, social content, Discord events, emails, blogs, PR and influencers/Star Trek talent
    • Drove over 10K new account sign-ups with organic and earned marketing around Top Gun: Maverick
    • Developed plan for new Nickelodeon Twitter handle that gained over 20K followers in 24 hours organically
  • Scopely

    Scopely

    Director, Growth Marketing

    Oct 2019 - Dec 2021

    Creating mobile games that players want to play everyday.

    • Leading strategy, GTM plans and product implentation/testing for the full consumer journey. Goals of greater new user regularity, continued customer engagement through new features/events/messaging and reactivation of various cohorts of users.
    • Developed product specs for tools, game features and messaging/engineering asks to improve key KPIs
    • Launched a web store to increase profitability which included acquiring the biggest game community for valuable content leading with a sweepstakes that saw over 135K entries.
  • COPA90

    COPA90

    US Brand Partnerships Lead

    Mar 2018 - Oct 2019

    A fan-first football media company, uniquely positioned at the intersection of fan engagement and data and reaching more than 70 million fans around the world monthly.

    • Sold and Developed branded campaigns for Uber, Heinken, Adidas and other F500 companies
  • phenomenon

    phenomenon

    Brand Director

    Sep 2017 - Apr 2018

    Transformational agency

    • Led team that built and launched DC Universe app with Warner Brothers
  • 72andSunny

    72andSunny

    Brand Director

    Aug 2014 - Jul 2017

    72andSunny is a global marketing agency who unlock possibilities for the world's most ambitious brands.

    • Leading teams on Activision, specifically on Destiny, Skylanders and Call of Duty.
    • Google AI - developed strategy and campaigns setting the vision for Google Search apps, video calling/messaging and the future of the Google Assistant.
  • twofifteenmccann

    twofifteenmccann

    Management Supervisor

    Jan 2012 - Aug 2014

    Lead marketing agency for Xbox

    • XBOX and launching the Kinect
  • Heat

    Heat

    Account Manager

    Apr 2011 - Jan 2012

  • Goodby, Silverstein & Partners

    Goodby, Silverstein & Partners

    Account Manager

    Dec 2006 - May 2011

    we are a creative company that puts people at the center of everything we do

    • NBA, Chevrolet, Adobe, HP, Sprint, Hyundai

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