Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Nathan Shamban
Full Stack Marketing Leader with 2 decades of experience building award-winning campaigns and exponential business results from start-ups to F100 brands
I have over 20 years of experience leading full funnel marketing initiatives to grow, retain and reacquire users for companies like Scopely, Activison, NBA and EA.
Experience working in pre-seed, Series A and public companies to successfully grow and lead cross-functional teams at best-in-class brands in the sports industry, gaming and web3 experiences and working closely with product and dev teams to drive strategic and measured GTM plans across all paid and organic channels.
Work
- https://www.youtube.com/watch?v=Jt1HGJrtYVo
Led an award-winning strategy rebrand of the NBA that included the "There Can Only Be One" campaign which was parodied on the cover of TIME magazine and SNL.
Recur Raises $50M to Build Web3 Experiences
https://www.coindesk.com/business/2021/09/13/recur-raises-50m-in-series-a-round-led-by-steve-cohen-backed-digital/Leading Marketing team to define how consumer experiences are marketed to crypto-native and broader audiences resulting in massive community growth and millions of dollars in revenue for the Series A start-up.
Cryptoys Digital Collectibles: a whole new way to play!
https://cryptoys.comDeveloped brand positioning, 360 GTM plan, marketing asset toolkits/PR, data and CRM automation along with website, grew social channels to over 20K Twitter followers and 15K on Discord while delivering over $1M in revenue in the first year of the Series A start-up.
Scopely - MARVEL Strike Force
https://apps.apple.com/us/app/marvel-strike-force-squad-rpg/id1292952049Grew MARVEL Strike Force to the #1 RPG mobile game in the world, with over $300M in yearly revenue.
Focused on growing, retaining and re-engaging users through paid/organic marketing and in-app messaging/product improvements.
Experience
Cryptoys
Senior Director Marketing
Sep 2022 - Feb 2024
Digital Collectibles that are redefining what it means to play.
- Led GTM planning for mobile app launch in 2024 including positioning, branding, 12-month launch plan, technical needs in app for attribution and messaging
- Created and executed 360 GTM plan for all paid/organic media leading to biggest launch for Star Wars in May ‘23 selling over 20,000 units, growing email list to over 300,000, 60,000 registered users and increasing audience by 40% on X.
- Developed marketing KPIs and all dashboards needed to deliver daily, weekly and monthly reports
RECUR
Director Marketing
Nov 2021 - Sep 2022
The premier web3 software platform offering all of the tools a business needs to enter Web3.
- Delivered over $2M of revenue in 24 hours for the first Star Trek drop that included IRL events/panel, social content, Discord events, emails, blogs, PR and influencers/Star Trek talent
- Drove over 10K new account sign-ups with organic and earned marketing around Top Gun: Maverick
- Developed plan for new Nickelodeon Twitter handle that gained over 20K followers in 24 hours organically
Scopely
Director, Growth Marketing
Oct 2019 - Dec 2021
Creating mobile games that players want to play everyday.
- Leading strategy, GTM plans and product implentation/testing for the full consumer journey. Goals of greater new user regularity, continued customer engagement through new features/events/messaging and reactivation of various cohorts of users.
- Developed product specs for tools, game features and messaging/engineering asks to improve key KPIs
- Launched a web store to increase profitability which included acquiring the biggest game community for valuable content leading with a sweepstakes that saw over 135K entries.
COPA90
US Brand Partnerships Lead
Mar 2018 - Oct 2019
A fan-first football media company, uniquely positioned at the intersection of fan engagement and data and reaching more than 70 million fans around the world monthly.
- Sold and Developed branded campaigns for Uber, Heinken, Adidas and other F500 companies
phenomenon
Brand Director
Sep 2017 - Apr 2018
Transformational agency
- Led team that built and launched DC Universe app with Warner Brothers
72andSunny
Brand Director
Aug 2014 - Jul 2017
72andSunny is a global marketing agency who unlock possibilities for the world's most ambitious brands.
- Leading teams on Activision, specifically on Destiny, Skylanders and Call of Duty.
- Google AI - developed strategy and campaigns setting the vision for Google Search apps, video calling/messaging and the future of the Google Assistant.
twofifteenmccann
Management Supervisor
Jan 2012 - Aug 2014
Lead marketing agency for Xbox
- XBOX and launching the Kinect
Heat
Account Manager
Apr 2011 - Jan 2012
Goodby, Silverstein & Partners
Account Manager
Dec 2006 - May 2011
we are a creative company that puts people at the center of everything we do
- NBA, Chevrolet, Adobe, HP, Sprint, Hyundai
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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