Avni Trivedi

Value Selling, Value Creation and GTM expert, Growth of ARR from $0-$50M in a complex SaaS industry, Founded and successfully exited consumer products company

As a seasoned Sales Executive that has accomplished exponential SaaS growth with PE backed business, as well as, accelerated revenue for large Public companies, I am very passionate about addressing GTM challenges head on. I bring to you deep experience with Revenue growth, Revenue operations, Value selling, Emerging Technology and Leading disruptive transformation.

I am also a social philanthropist who has consulted with several non profits with their Revenue Generator and Funding models.

I am al…

Avni Trivedi


  • One of the more underrated activities that can truly create a steady flow of pipeline is Lead Gen through conferences and speaking engagements. I collaborated with the Field Marketing teams to create a Tiered approach for our conference attendance. I enabled my team to be effective machines that could platform sell and help drive customers through the "steps to SaaS" modernization conversations which built a steady pipeline of prospects that the account teams could convert.

  • Digital Transformation to accelerate Sales cycle.

    Higher Ed has complex buying cycles that takes months to close. I sourced, purchased and implemented a Digital tool that could accelerate top of the funnel sales for the organization so we could close deals faster. This resulted in reducing the sales cycle by 30% for certain deals due to focused digital assets that were deployed at the front end of the cycle. This also helped reduce our operating expenses by 30% since we could target resources for middle of the funnel activities and speed up qualification.


  • Ellucian


    Vice President, Global Solutions Consulting

    Jan 2022 - Present

    Higher Education SaaS company focused on driving institutional success through modernization.

    • Transformational Leadership, ARR Growth from $0-50M, Value creation and value selling , Private Equity experience
  • Intel Corporation

    Director, Americas Sales and Marketing

    Dec 2020 - Jan 2022

    Responsible for $10B in revenue with largest OEM customer, Dell. Leading a team of Sales Development managers and supporting GTM teams to successfully grow business by 50% YoY. Coinvested with OEM in strategic areas impacting Commercial, Federal, Retail and Education sectors. Key decision maker for $30M of investments in areas such as Machine learning, and Cloud. Strong alignment with customer resulted in design wins within the AI accelerator portfolio.

    • Developed custom sales playbooks for key industries such as Federal, Commercial and SLED to help drive joint sales success. Key partner for Dell to drive margin sell up and revenue growth with partners in the Channel
  • Intel Corporation

    Intel Corporation

    Technical Sales Director, Oem Sales

    Feb 2017 - Nov 2020

    Expat in Taiwan managing and leading Design and Technical Sales for Dell/Intel partnership with the local ODM network.

    • Tip of the spear for Product roadmap and emerging technology adoption, including building POC for Cloud, HPC, IOT
  • Avni Fashion LLC

    Co-Founder and Chief Revenue Officer

    Jan 2010 - Nov 2014

    Built own clothing and retail business from the grounds up. Business sold in 2014 with over 500 retailers in US and 2 Global Retailers: Anthropologie and Eileen Fisher. Led GTM and Sales strategy to grow by 500% over 3 years

    • Exited US business successfully; Built GTM and Revenue Operations from the grounds up

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