B2B Product Marketing & Advisor: Helping Series A SaaS Companies find their product/market fit, and define & execute their GTM.
Mathieu Hannouz is a Product Marketing Leader and Marketing Technologist with a proven track record in the B2B SaaS market spanning more than 15 years.
Prior to launching Repackaged, Mathieu led the customer-facing and business-led Evangelism team at Adobe covering its Enterprise Digital Experience product portfolio, including Data Analytics & Insights, Customer Journeys, Content Management, Commerce, B2B Marketing, as well as CDPs/DXPs. Subsequent to his experience at Adobe, Mathieu led Product Marketing globally for Neolane (leader in Enterprise cross-channel marketing and lead management solutions), including positions based in both France and the US. Mathieu was an integral part of the team that led to Adobe’s acquisition of Neolane for $600M.
Mathieu's dual background in technical and business education naturally equips him with a unique perspective, enabling him to assist SaaS companies in effectively communicating their product value, aligning product capabilities with market and customer demands, thereby fostering user adoption, retention, and business expansion.
Mathieu Hannouz is a Certified Product Marketing and Digital Marketing professional.
I have worked with Mathieu on positioning work, win/loss analysis, analyst relations and overall advising on product marketing topics. Mathieu has a unique blend of technical expertise and business acumen, user perspective and executive presence. He is capable of taking complex topics, digesting them and turning them into compelling and engaging messaging.
KN
Kristin NaragonChief Strategy Officer, Akeneo
Mathieu Hannouz is hands-down one of the BEST product marketing professionals I have ever worked with. He not only possesses deep domain expertise, but also is so easy to work with. He sets high standards for himself and his work, and always delivers. He is creative and strategic in his approach to problem solving, but then rolls up his sleeves to make it happen. He collaborates with ease across different functional groups and stakeholders, making him an invaluable asset to any organization.
Repackaged provides strategic and operational Product Marketing services tailored specifically to the needs of B2B SaaS companies.
Led by Mathieu Hannouz, a veteran Product Marketing Leader and Marketing Technologist, Repackaged helps its clients assess their Market/Product Fit, accelerates their Go-To-Market, and enhance their credibility and market positioning through Analysts validation and influence.
Repackaged provides strategic and operational consulting and advisory services around the following areas of its expertise:
▪ Product Marketing Audit to identify improvement areas for better market positioning and customer engagement;
▪ Product/Market Fit to enhance product alignment with market needs and customer preferences;
▪ Product Positioning and messaging to establish and communicate the unique value and benefits of a product to a defined business audience that cares about it;
▪ Go-To-Market to accelerate market entry and customer acquisition;
▪ Analyst Relations to enable enhanced credibility and market positioning through expert validation;
▪ Advisory to guide more effective and efficient marketing practices;
Want to scale your business? Book your session -> https://www.repackaged.tech/contact
Created Persona, Positioning, and Messaging for several B2B SaaS companies
Supporting B2B SaaS companies with their Analysts Relations
Conducting Win/Loss Analysis for B2B SaaS companies
Aug 2013 — Oct 2023
Adobe Inc.
Director of Customer Experience Evangelism
Mathieu led the customer-facing and business-led Evangelism team at Adobe covering its Enterprise Digital Experience product portfolio, including Data Analytics & Insights, Customer Journeys, Content Management, Commerce, B2B Marketing, as well as CDPs/DXPs
Leadership of Evangelism Team: Directed the customer-facing and business-led Evangelism team at Adobe, focused on the Enterprise Digital Experience products, including Data Analytics & Insights, Customer Journeys, Content Management, Commerce, B2B Marketi
Revenue Influence: Spearheaded efforts leading to a significant business impact, with the team contributing $125M in influenced revenue annually for the digital experience business.
Technology Storytelling & Demonstrations: Successfully oversaw all technology storytelling and technical demonstrations at every corporate Summit event (Keynotes and Sneaks), ensuring effective technology communication and maximizing market and analyst i
Analyst Relations and Market Recognition: Played a key role in engaging with major business analysts, resulting in Adobe's continuous leadership positions in Forrester’s Waves and Gartner’s Magic quadrants
Mar 2006 — Aug 2013
Neolane Inc.
Senior Product Marketing Manager
After 3 years as a Product Manager overseeing the European Market and in order to enable the growth of Neolane in North America, I acted as a Senior Product Marketing Manager at the corporate level and oversaw all Product Marketing Strategy and its Execution worldwide, leading to Neolane's acquisition by Adobe through a $600M exit deal.
Definition and Execution of the Product Marketing Strategy
Analysts Relations support on all Wave and Quadrant Reports
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