Matt S.

Starting in 2020 I recruited and built a dedicated demand gen team that was focused on partnering with our strategic growth org to improve CAC, lower time-to-close and drive many other key metrics. After hiring the team we onboarded a marketing automation platform, built integrations with our Salesforce infrastructure and launched this site to serve as the hub of information for prospective Compass agents. In the year since it's launch it has become the center of many GTM efforts to prospective agents. Every aspect from the elevated visuals to the simple straightforward messaging communicates the power of the Compass offering and was done by the in-house team.

In my 8 years at Compass I was proud that our team redefined the level of art direction created by a real estate company & built the definitive brand in the industry.

What other industry in the world allows people to put an outdoor ad in the front yard of the people's homes? The real estate yard sign has been around for decades and for agents it remains one of the most powerful brand and advertising vehicles. But no one had rethought the sign itself for decades. In 2017 I came up with the idea to reinvent the real estate sign and oversaw a 1 year process with our in-house team, and external partner Aruliden, to invent, manufacture and sell out a run of 500 beta signs to Compass agents. The modular system had embedded blue tooth technology, rechargeable batteries and motions sensors that activated a built in LED light so the sign could be seen at night and controlled by the Compass app. While considered a success by some based on its sales interest and attention, the sign program was an experiment and eventually shut down in 2019 so the company could focus on other technology priorities.

For more detail into my past projects I've created a custom portfolio site that shows project highlights from my past work experiences. It's a personal experiment using a sales pitch platform to hack the idea of a personal website and a multimedia resume. It includes videos, presentations, public speaking examples and artistic projects that live outside of the normal resume format. For each project I've added either written or video context to give you the strategy behind the work.